In order to make retail customers adapt to and keep up with the pace of tobacco industry reform, we should pay attention to improving the comprehensive quality of retail customers. Personally, I think we can help retail customers improve their quality in the following aspects: 1. Issue cigarette management ledger to retail customers. The contents of the account include: knowledge of relevant laws and regulations, common sense of cigarette management, registration form of cigarette purchase and sale, reasonable quantification standard, customer classification results, supply strategy of tight brands and so on. Two, regularly provide retail customers with "cigarette business notice". Mainly to inform retail customers of the total sales and profits of cigarettes last month, the sales and profits of key cigarettes, reasonable supply, brand integration and other cigarette business-related knowledge, as well as some personalized friendly tips. Third, organize regular training for retail customers. The training contents include: cigarette marketing knowledge, price management, demand forecasting, brand cultivation skills, identification methods of genuine and fake cigarettes and so on. Training content can be made into slides. For example, when guiding retail customers to order online, we can combine teaching with practical operation and guide them while demonstrating. You can also answer the * * * questions that retail customers encounter in business on the spot, so that retail customers can follow the class face to face. Fourth, do a good job in the daily sales guidance of retail customers. In daily visits, account managers should help retail customers create a publicity atmosphere, display cigarettes scientifically and stimulate consumption; Guide them to publicize cigarette brands and optimize brand structure; Help retail customers do a good job in market analysis, capture market information in time, analyze sales trends, and provide purchasing suggestions for retail customers, so that retail customers can get on the right track, sell in time, speed up capital turnover and improve efficiency; Guide retail customers to improve service level, develop new customers, stabilize old customers and so on. Five, the establishment of "tobacco business information" newspaper. Newspapers and periodicals can be published once a month, and the contents of newspapers and periodicals mainly include: publicizing tobacco policies and regulations and related spirits issued by superiors, and various comprehensive and detailed business information; What the "four tobacco officials" saw, heard, felt and thought in their work; Opinions and suggestions of retail customers, etc. The newspaper Tobacco Business Information can not only convey the relevant business information of the enterprise to the vast number of retail customers, but also feed back the opinions and suggestions of retail customers to the enterprise, so that retail customers can seriously learn the relevant knowledge in the newspaper and gradually improve the comprehensive quality of retail customers. Font size: large, medium and small | color: light red | printing