Starbucks is a coffee chain brand with a long history. There are Starbucks franchise stores in many large and small cities around the world, which has won the trust of the public in the market. Starbucks is very powerful. How does Starbucks' heartfelt coffee experience, a simple cup of coffee, become popular all over the world? In the eyes of many people in the industry, the essence of Starbucks' success lies in that it makes coffee not only a drink, but also conveys a lifestyle and culture through the carrier of coffee.
At the beginning, Starbucks was positioned as an urban white-collar worker who paid attention to enjoyment, leisure and knowledge. "We don't pursue the largest sales scale, we try to make our customers experience the romance when tasting coffee". In Schultz's view, Starbucks is not the kind of street shop that casts its net at will. The principle of opening a shop is often to attract the most emotional customers in the most golden location.
Under the guidance of paying attention to the romantic feeling of coffee tasting, Starbucks will refine American coffee by providing rich and fragrant coffee and natural and comfortable environment, and establish an emotional contact and communication with customers.
Starbucks joining advantage
1, market advantage. Starbucks has a considerable market demand, and it is a leader in the industry, ranking high. The annual coffee sales of all Starbucks franchisees are far ahead of other brands. In the tempering of the market, the headquarters has accumulated a high reputation, strong competitiveness and a large number of customers. It will be easy to make money if it is well managed.
2. Product advantages. Starbucks coffee is delicious, and the market positioning of coffee is reasonable and accurate. All the coffee in Starbucks franchise stores is supplied by the headquarters, which can greatly reduce the cost and make considerable profits.
3. Advantages of customers. Starbucks franchise stores all over the world are very popular. Both men, women and children are guests of Starbucks, and coffee and meals are suitable for all ages. In the course of operation, we strive to provide quality services to our customers, and consciously put our customers first, laying a solid foundation for our customers and winning a large number of repeat customers.
4. Training advantages. Starbucks headquarters has two kinds of training, one is the training of agents, and there are professional marketing lecturers to explain business skills and improve everyone's ability. One is the training of service personnel in Starbucks franchise stores, which can improve service ability.
5. Brand advantage. Starbucks brand is very strong and well-known in the market, which is the first choice of more and more people. Every year, the headquarters will have professional funds for publicity, which can quickly improve the brand reputation and expand the brand influence of Starbucks. The headquarters will also conduct offline targeted publicity at the initial opening of Starbucks franchise stores, launch preferential activities, win more people's attention, make the stores quickly popular in the market, attract more customers for the stores, and create considerable turnover.
6. Policy advantages. Starbucks headquarters has introduced a perfect return policy, and agents can call the headquarters to apply for returning the unused raw materials in the store, so that everyone can have no worries in business. Starbucks has also launched a regular shop patrol policy, and set up a Starbucks after-sales team once a month to solve the problems encountered in the operation and give professional advice to the branches to ensure the success of everyone's business.
How much is the joining fee for Starbucks coffee? The joining fee of Starbucks is relatively high, but the consumption level of Starbucks itself is also very high. If these costs are set aside, Starbucks still has a very objective profit. Starbucks' joining fee still needs to be analyzed in detail. If you are interested in joining Starbucks Coffee, you can leave a message on China Coffee Network, and we will contact you for details and cooperation.