Leave it blank. What's the other one? Negative space? These two words are often used interchangeably. They * * * refer to the relationship between elements appearing on the screen. The so-called blank space is not necessarily white or black. Even a pattern, color or texture background can be called blank space. Negative space is to create a blank environment outside the content, so that viewers pay more attention to the content. ?

In web design, the blank space is more important. It can be said that it is not only for the needs of visual aesthetics, but also for achieving a perfect balance between visual aesthetics and guiding users. Moreover, if there is a passage now, it is necessary to make it clear and create a readable environment on this basis. ?

In a web page, the space between two large content elements (called big space here) can attract and guide users' eyes to scan the page. If used properly, it can direct users' attention to those elements that you want to highlight. This is most effective when the brand logo displays or increases user interaction behavior. ?

The space between two smaller content elements (called small space here), such as a text, or a line of text, list, icon, etc. Appropriate white space can also make these elements easier to identify. Seeing the big picture, blank space plays a great role in visual aesthetics. For example, the content is messy, and it will never be a good-looking picture. Rich white space will inject exquisite and elegant atmosphere into your page. In order to better understand and use it, we will sort out different types of blank space (large space and small space) and different ways of using it (passive and active).

This type of blank space greatly affects the visual flow of users. Whether it is a potential guide or a strong push, you can draw attention to where you want them to stay. But one rule to be emphasized here is that the greater the distance, the stronger the motivation. However, if you want to break the balance, because too much blank space violates the Gestalt principle, the result is to weaken the relationship between objects.