1. Market research: Understand the market demand, including local consumers' eating habits, consumption level and competition. This helps to determine the positioning and product direction of fried chicken shops.

2. Site selection: Choose a place with large traffic and convenient transportation, and consider the surrounding environment and competition to create a unique competitive advantage.

3. Decoration design: The decoration style of fried chicken shop should be concise and lively, creating a warm and comfortable environment, while paying attention to the decoration of brand elements and improving brand awareness.

4. Products and supply chain: provide fried chicken with spicy, original and sweet flavors, and pay attention to the selection and procurement of ingredients, such as chicken without hormones and antibiotics.

5. Marketing and publicity: carry out promotional activities, such as coupons and membership system. And use social media platform to promote the brand and improve the brand exposure.

6. Customer service: provide high-quality and thoughtful services, including staff training and customer feedback processing, to improve customer satisfaction and loyalty.

7. Manage costs and profits: track expenditures, ensure that costs do not exceed income, regularly review financial status, and manage costs to achieve profits.

8. Product R&D and innovation: adjust the menu and business strategy according to market trends and consumer demand, and update product categories appropriately to meet the diversified taste needs of consumers.