Global Times: High IQ, high EQ and high media quotient are the basic qualities of officials.

With the rise of new media and the diversified development of public opinion, the ruling environment of the government has undergone profound changes. The increasing transparency of decision-making and citizens' awareness of democratic participation have increased the pressure of public opinion of the government. Therefore, for leading cadres, how to adapt to this new situation and learn to deal with the media, including new media, is to improve IQ, EQ and media business as soon as possible. A person's ability is composed of many aspects. In 2009, there was a saying that a successful person should have a certain media quotient in addition to our familiar IQ and EQ. Media vendors here are media literacy, which is a part of citizens' quality in modern society and an important part of officials' ability and literacy. Since 2009, the phenomenon of "Ren Lei Mandarin" has appeared frequently, reflecting the lack of media literacy of some officials and the anomie of ruling ideas. After "Ren Lei Mandarin" was widely spread by the media, some cadres were afraid of disaster coming out of their mouths, or "kept their mouths shut" or "stayed at a respectful distance", resulting in "media phobia". This is not so much caution as confidence. This lack of self-confidence is fundamentally caused by the lack of necessary media literacy of officials. Undeniably, because some media reporters are unprofessional, they cut the speech of the reported object according to the needs and deliberately speculate on inappropriate speech, which leads to the object's speech being divorced from the specific context and causing harm to the parties. However, some officials accused the media of being inappropriate and incompetent, which was neither objective nor helpful. Language is the shell of thinking, words are the heart, and words are inappropriate. In addition to slip of the tongue, it is mainly caused by misunderstanding, lack of strategy in expression and immature behavior. Some officials can't talk to the media because they have misunderstandings about the characteristics and functions of the media. They are used to controlling the media and despise it. The idea of "dealing with" the media itself is more or less hostile, which reflects the dislocation of media understanding. The media is a communication platform and has its own value judgment. It can "drum" or "shout" and likes words with substantive content. In the new media era, Weibo and other grass-roots media are becoming more and more vital, which not only impacts the traditional media, but also generates great public opinion energy. If you don't realize this, it is inevitable to be unaccustomed and unaccustomed, and it is not unexpected to get hurt. An official who can speak to the media knows language communication strategies, the process of information communication, the demands and communication mechanism of the media, and can say things that are in line with his identity and status; Secondly, be responsible for the information released, not only to meet the needs of the media and the public, but also to judge and choose the information and say appropriate words; Third, we should consider the receptive psychology of the audience and know how to speak on different occasions. If the speech seriously deviates from people's life cognition and feelings, it will naturally be unacceptable to the public and even "pushed back". A talking leader should have not only the media but also the masses in his eyes. Only by speaking in this way can we have an object consciousness. Understanding the emotions and thoughts of the masses is the premise of being able to speak. After the 18th National Congress of the Communist Party of China, a new generation of leaders took the lead in setting an example and demanded to change the style and style of writing. In the face of the media, officials must tell the truth and be able to speak. Tell the truth, that is, don't talk empty words, talk less and avoid telling lies; If you can speak, you must master proper limit, be familiar with the rules and grasp the language strategy. In short, in the new media era, media people will be one of the basic qualities of a successful leading cadre.

How to Have High-level Media Businessmen —— Five Principles of News Speech

Media dealer refers to "media wisdom" and "media quotient" in English, which refers to the ability of senior managers or government officials to deal with the media. IQ gives you the ability to do things, EQ gives you the ability to be a man, and media vendors give you the ability to be a public figure. The concept of media business was first put forward by Mr. You Changqiao, a crisis public relations expert, in 2006. He summed up the "five-degree principle of news speech", also known as "media business-five-degree principle of news speech" or "five-degree principle of media business".

Mr. You Changqiao's "Media Business-Five Principles of News Statement" specifically refers to:

First, height:

As a public figure, you must have a high understanding of the following two points: 1. Public figures have more social resources and should bear greater social responsibilities. Public figures either hold public power, have a lot of wealth, have a high social status, or enjoy a good social reputation. Their words and deeds and every move will have great repercussions in the society and directly affect the affairs of the public. Therefore, public figures must understand and accept the moral and behavioral standards put forward by the public that are higher than ordinary people. News reports and related public opinions are not only to satisfy the public's curiosity and right to know, but also to meet the needs of social fairness and justice. It is the duty of public figures to be kind to the public, to be kind to society and to accept media supervision. 2. The media has the responsibility to guide public opinion and realize social justice. As a public tool, the media has its independence and credibility, and has the obligation to tell the public the truth and satisfy the public's right to know. James, the fourth president of the United States? Madison once pointed out that people need to use the information provided by the media to understand what public figures are doing, so the media must be free to "thoroughly investigate the behavior and actions of public figures." According to the report of Legal Daily on June 5438+February 19, 2002, Fan Zhiyi, a former member of China football team, sued Wen Hui Xinmin United Newspaper Group for infringing his reputation because of the report of Shanghai Oriental Sports Daily that he was suspected of gambling. The People's Court of Jing 'an District of Shanghai made a first-instance judgment: Fan Zhiyi's claim was not supported. Part of the judgment of the court of first instance is as follows: "2002 was the first time that China's national football team entered the World Cup, and the performance of the national football team in the World Cup was the focus of attention from all walks of life. Fan Zhiyi, a famous star in China, is naturally a public figure. During this period, any news about the national football team and Fan Zhiyi will arouse widespread interest and concern of the public and the media ... The source of news is not subjective. Judging from the structure and content of the article, it aims to constantly examine the authenticity of gambling rumors. Even if Fan Zhiyi thinks that naming names in reports is detrimental to his reputation, Fan Zhiyi, as a public figure, should tolerate the slight damage that may occur in the process of media supervision by public opinion. On the surface, the report involves Fan Zhiyi's private affairs, but when this private matter concerns the public's attention to the World Cup and China football, it is not a private matter in the general sense, but a part of the public interest, which can certainly be the content of news reports. It is understandable that the news media investigate the focus of social concern and exercise the right of public opinion reporting and supervision in order to give the public a clear statement. This judgment is worth reading and pondering by all public figures. First, the media is always right; Second, if the media is wrong, please refer to Article 1. Because the media represents the public, behind the media is the public's right to know. Representing the public is the highest point of morality and no one can violate it.

Second, the attitude:

People will forgive a child who made a mistake, but not a child who didn't know it. Every public figure must always remember the most important point when facing the media: the first is attitude, the second is attitude, and the third is attitude. 1998 65438+ 10 17, US President Bill Clinton categorically denied the inquiry about whether he was having an affair with White House intern Lewinsky. But with the deepening of the investigation, more and more evidence proves that Clinton is lying. 17 On the evening of August 8, 10 sharp, Clinton made a televised speech to the whole country at the White House, apologizing to the people of the whole country for misleading the American people about the Lewinsky sex scandal and taking full responsibility for what happened. After Clinton apologized, his wife Hillary forgave him and won the sympathy of the American people. Public support for him rose by 6 percentage points. 1999 February 13, Clinton once again issued an apology statement at the white house, saying, "I am deeply sorry for my actions that triggered these events and the heavy burden that has been added to Congress and the American people. Americans finally forgave the scandal president. He apologized, which proved that he "reflected on his mistakes." "They feel that they would rather have a flawed and humanized president than an impersonal national leader. Speaking of returning to Tang Jun, why can't we apologize for the mistakes we made when we were young? As long as you realize your previous mistakes, you are still a hero in our hearts. But you let us all down.

Third, grace:

Be low-key and humble, never forget your roots, and never get carried away. If God wants it to die, he will make it crazy first. The reason why Degang Guo finally alienated from others was that he forgot the root cause. Since Zhao Benshan became popular, he has become the most anticipated figure in the Spring Festival Gala, and his local media has also flourished. In fact, he experienced waves of right and wrong. From Fan Wei's parting ways with him, to "bombarding CCTV", to "slapping Shenyang backstage in the Spring Festival Evening" and to "rumors related to gangsters", every incident has attracted great attention from the media and the public. However, in crisis public relations, Zhao Benshan did practice exceptionally. Zhao Benshan, who came one step at a time, realized that low-key humility is the best way to be king. "Know the roots", I am a farmer, and I can't forget my roots. On any occasion, Zhao Benshan warned his disciples that "people can't be lost. It is this kind of sobriety from beginning to end that has made this wonderful flower on the black land invincible in the past 20 years. Compared with Degang Guo's "immorality", Zhou Libo, who was accused of ingratitude, was much more elegant. After falling out with Big Brother Guan, I apologize to the public in public and admit that I am a child's temper. " Even if we don't get along well, we are good friends. . Zhou Libo once compared himself and Degang Guo to coffee and garlic, so the difference between coffee and garlic is quite big.

Fourth, tolerance:

You have to forgive others and forgive others. Tolerance is the passport of the tolerant, and narrowness is the epitaph of the narrow. In September 2005, Cui Yongyuan said in an interview with Southern People Weekly: "A host of our station is doing a talk show and interviewing an artist. The artist is devoted and forgetful, and the host also called on everyone to learn from him. After the host came out, he said,' This is silly × today is really cooperative'. This incident once again aroused Cui Yongyuan's cynicism: "Some people simply don't deserve to be hosts, they don't have such personality. But the audience can't see these. Later, when I was watching this program, the host was crying and I wanted to throw up. That's disgusting! That's disgusting! Many people put Zhu Jun, the host of Art Life, in the right position. However, Zhu Jun denied this speculation in an interview: "Xiao Cui is definitely not talking about me, because I never said that! He said that there is a principle to be a man, that is, never comment on people behind their backs. " If there is anything, I will definitely say it to my face. When asked if he had a problem with Xiao Cui, Zhu Jun naively replied: "We have a good relationship, and he has been on my show several times!" ! By the way, the first time he admitted that he was depressed was in Art Life. When I walked off the stage, I was particularly moved to say' thank you for trusting me' to him! Zhu Jun said, Xiao Cui privately is how a person, "I don't have too deep contact with him, I can't say. But as a media person, Zhu Jun's affection for Xiao Cui is two words-"admiration. Zhu Jun's syllogism answer was really great, at least it didn't make Xiao Cui jump up and continue the war of words to the end, which virtually solved a credibility crisis.

Verb (abbreviation for verb) ratio:

Don't overreact, don't entangle yourself. Don't give everyone any reason to become a topic, let alone become the focus of attention. Because as long as you are at the center of the topic, you will continue to suffer. Producer Lang, Fighter, Godfather, rogue professor, "Three No Professors ... mixed feelings. Lang Xianping thinks he is the child who dares to tell the truth in the emperor's new clothes. When Lang Xianping constantly exposed the financial data analysis results of the questioned enterprises to the media, resulting in the passivity of these enterprises in public opinion and the decline of the stock market, it was undoubtedly a crisis for all the questioned enterprises. In fact, there were Zhang Ruimin of Haier and Li Dongsheng of TCL. However, the heads of these three enterprises adopted different crisis public relations strategies. 1. Zhang Ruimin's star attraction method. The unique skill of star-sucking Dafa is that no matter how fierce or strange the other party makes it, it is silently absorbed by itself. Regarding Haier's MBO incident, Lang Xianping "raised four questions about Haier's management, thinking that Haier avoided the local government" and thought that Haier was playing MBO "If You Can Catch Me". In this regard, Haier's attitude is very clear except for a brief explanation of the "shareholders' meeting". I am my enterprise, and I have done my business well. The performance itself speaks for itself. This attitude is undoubtedly wise. After all, Haier is not allowed to make any mistakes, whether it is the group's active listing or internal reform and reorganization. So, Zhang Ruimin adopted the star-sucking method, and silence is golden. He didn't respond, claiming that "we just bowed our heads and did things, and when things were done, naturally everything would be fine. 2. Taiji Chuan, Li Dongsheng. The essence of Tai Ji Chuan is to combine rigidity with softness, and to control yang with yin. Lang Xianping believes that since TCL started its business 22 years ago, Li Dongsheng has grown from almost penniless to worth nearly 654.38+02 billion yuan, which has become the biggest beneficiary of TCL reform. The development of TCL is actually a process in which state-owned assets gradually flow to individuals. After being bombarded, TCL Group issued six opinions to the media questioning Lang Xianping's report. However, TCL Group made it clear that these opinions were the personal opinions of Secretary Chen Huaming and did not represent the company, and Li Dongsheng, the chairman of the company, did not respond to them. At the same time, TCL actively communicated with Lang Xianping, institutional investors and the media, making the information more full and transparent. Even the Secretary-General of TCL and Lang Xianping showed off on TV, giving books to each other, doing programs together and enjoying each other. TCL's Tai Chi technique can be described as superb, and finally avoided the edge of Lang. 3. Gu's eighteen dragons. The essence of the eighteen palms of the dragon is to never be soft on your opponent, attack the calendar and recruit your opponent here. Unfortunately, it is disastrous to use this tactic to deal with the crisis of public opinion caused by independent scholars. As mentioned earlier, Chu Jun, who has been performing Hollywood blockbusters in the capital market, has always been "pointing out the mountains and inspiring words", especially after improving the relationship with the media. Lang Xianping's query can be described as "a scholar can be killed, but not humiliated". He and Lang Xianping are definitely larger foe, but they are self-defeating, pushing enterprises and themselves to the forefront of the storm and becoming targets of the people's war. Although Chu Jun suddenly realized that he was no longer outspoken, it was too late, and he was black and blue.