Entrepreneurship is a process in which entrepreneurs and business partners work hard to optimize and integrate the resources they own or can own, thus creating greater economic or social value. Entrepreneurship is a kind of behavior that requires entrepreneurs and their business partners to organize and manage, and use services, technologies and utensils to think, reason and judge. The following is my carefully compiled 180 yuan's entrepreneurial story of selling a strong woman, Lian Hao, from scratch. Welcome to share.

Engaged in the cause of the new era, focusing on the national treasure pine pollen, let Hao Tong walk through sunshine avenue, leaving a successful footprint; Time flies. In the ever-changing world, Hao Tong has broadened her horizons and realized that she is just a shining star in the starry sky, clinging to her dreams.

She is easy-going and looks ordinary, but she has an extraordinary name and does extraordinary things.

She travels around the world and shuttles among people, but few people know why she is so busy.

She is as soft as a pool, but as stubborn as an ox in her bones.

In the words of friends, her name indicates her success: "Finding a few people is the sun in the sky." Her name is Hao Tong, and she is the in-depth head of the overseas market of New Age Health Industry Group.

Tell the entrepreneurial story of Hao Jie, a strong woman, 180 yuan's inspirational entrepreneurial story from scratch.

180 yuan's road to entrepreneurship

At the end of 1950s, the country suffered a serious natural disaster, and many families fell into an "economic crisis". Hao Tong, who just came to this world soon, caught up with this disaster. She was malnourished when she was very young and was in a state of infirmity for a long time. Her mother had to give up her job for her daughter and take care of her daughter at home all day, becoming a real housewife. Life is hard and the constitution is fragile, which makes Hao Tong feel very inferior as a child. From primary school, middle school to university, she spent her whole life in introversion and silence.

Later, after graduating from the Department of Economics and Management of China Renmin University, Hao Tong was assigned to work in a company. Because of her inarticulate speech, she not only didn't get the appreciation of the leaders, but also changed several departments one after another, and suffered a lot and her salary was pitiful. Although I had entered the big environment of reform and opening up at that time, I felt very helpless because I was too strong to do it. After all kinds of setbacks, she is determined to part ways with this enterprise.

In order to seek a new way of life, Hao Tong experienced many twists and turns. By chance, she came into contact with the new sales concept of a cosmetics company, which opened her eyes. 1996, Hao Tong resisted all kinds of puzzles and pressures from family and friends, resolutely smashed the iron rice bowl, and instantly became a "four no-workers" with no unit, no organization, no income and no security. After resigning, she immediately devoted herself to the direct sales of cosmetics and health products, looking for a suitable way to survive. Hao Tong's initial idea was simple: directly selling cosmetics and health care products, without any investment or little investment capital, may get high returns, change life difficulties and reduce family burden.

However, at that time, the market of cosmetics and health care products was lack of standardization and fierce competition, which made several fledgling and new business attempts fail one after another and lost tens of thousands of dollars saved by parents. The continuous blows made her feel very confused. I didn't expect that my efforts for many years were just blank, and the passage of time only brought the end point back to the starting point. Questioning the original choice and worrying about the future all make Hao Tong live a life of nothing and debt.

It was a normal day. Hao Tong walked aimlessly in the street, but was stopped by a strange sister. After being introduced, Hao Tong learned that she was a salesman selling "New Era" Guozhen series pine pollen. She told Hao Tong that this product was effective in treating diabetes, but Hao Tong didn't have diabetes, so she said bluntly that she didn't need pine pollen and turned away. Unexpectedly, the elder sister stopped Hao Tong again and told her that as long as she invested in 450 yuan, she could get a card to join the sales of pine pollen. This is really an opportunity. With such a small investment, you can join in the sales, which made Hao Tong, who was trapped in internal and external affairs at that time, a little tempted, but Hao Tong could be stumped by 450 yuan alone. She admitted that she had no money, and she searched all over to find 180 yuan. Unexpectedly, the elder sister generously took out a card from 270 yuan and gave it to Hao Tong. It was this card that made Hao Tong start an indissoluble bond with pine pollen.

At first, due to inferiority and introverted personality, Hao Tong was afraid to appear in public. What impressed her most was that she was dragged off the stage for the first time in the lecturer training class. People said rudely, "Go home and practice!" This is a great blow to Hao Tong, but in the face of such a tense competitive environment, the quality of personnel is also mixed. No one will care about Hao Tong's feelings, and no one will give her more opportunities.

After hard thinking, the stubborn Hao Tong chose to persist. Without her stage in Beijing, she went to other places to give lectures to franchise stores and practice her eloquence and skills. In the most difficult time, she dreamed that she could talk well and succeed in direct selling. After waking up, Hao Tong was very excited ... So, when not many people knew what pine pollen was and what magical effect it could have, Hao Tong lobbied very hard in the stormy street, and stacks of product leaflets were sent out from her hand and returned coldly again and again. At that time, Hao Tong was often too lazy to say a word or even move at the end of the day. In order to survive, she ignored her children and family and devoted herself to her career. However, one year later, Hao Tong didn't get the corresponding "reward". The salary in the first month was only over 300, and the energy, time and money invested far exceeded the previous work in the office!

Success always comes after a storm.

Faced with such a cruel reality, many people gave up their original choices, and even those friends who made much more money than her found another job with regret. But Hao Tong still insists on his choice. She believes that as long as she thinks it is right, she should not be eager for quick success and instant benefit, nor should she be mercenary. She should take a long-term view of the future world.

After careful analysis, she came to the following conclusion. First of all, Hao Tong recognizes direct selling very much. She knows that direct selling has been carried out very well in more than 65,438+000 countries around the world. Sooner or later, China's direct selling will be in line with international standards, and China people will accept this way sooner or later.

Secondly, Hao Tong thinks that pine pollen is a good direct selling product. After her personal experience, she found that her physical condition has greatly improved after taking it for a long time. From the previous weak and sick, I became radiant and smooth, and I didn't like getting sick. This change strengthened her confidence.

Third, Hao Tong also recognized the sales orientation of pine pollen, that is, selling culture instead of products, which is a kind of food culture in China for 5,000 years. After reading the relevant materials, she found that pine pollen has a long history in China. Shennong listed it as "top grade" in Shennong's Classic of Materia Medica two thousand years ago, and Li Shizhen, a famous medical scientist in Ming Dynasty, also said in Compendium of Materia Medica that "pine flowers are sweet, warm in nature, nontoxic, moistening the heart and lungs, benefiting qi, expelling wind and stopping bleeding, and can also make wine." China has recorded it in 37 pharmacopoeias since ancient times. Such traditional products themselves have great market value.

Finally, she saw that China New Era Group is a national enterprise full of vitality. Although pine pollen has various benefits and high health care and medical value, it was only enjoyed by royal nobles in ancient times because it could not solve the problems of preservation and wall breaking. It is China New Era Group that solved the Millennium problem by using the national defense high-tech low-temperature wind tunnel instrument, making it possible to produce pine pollen in a large-scale modern way. The strong background and bright future of China-Singapore era make her confident to go on.

Perhaps it is this persistent calmness and courage at the critical moment that makes Hao Tong succeed in his future career. In the first five years of starting a business, Hao Tong "didn't listen to things outside the window, just made pine pollen". She is often too busy to watch her favorite TV series, and her living habits have changed because of pine pollen. "Hard work pays off." Five years later, Hao Tong finally saw his achievements. With her increasing self-confidence and persistence, it is said that confident women are the most beautiful, but persistent women are more charming. Hao Tong said frankly, "Looking back on my own experience, I think the most successful place is that at the critical moment of my life, I firmly held my destiny in my own hands. A person's ability to get rich, no matter how small it seems, can be cultivated and improved. Moreover, amazing energy can be generated at any stage of life.

Create a direct selling "national team"

In 2000, Hao Tong opened his first Guozhen franchise store in Beijing-Beijing Songzhumei Business Center. This store has experienced several scale expansions and relocations. It was not until the income of Tong reached 80,000 in 2003 that she realized that her original decision was true: this is really a business with small return on investment and great development potential!

On the eve of Spring Festival, Hao Tong invited many people to a hotel, invited singers and bands, and held a warm Spring Festival tea party. At the meeting, she announced ambitiously: "I want to create a new era!" " Now, it really gives us ordinary people a once-in-a-lifetime opportunity to do business. "At that time, Hao Tong secretly set himself a goal: the monthly salary at the end of the year was 200,000, and the monthly sales performance of franchise stores was 654.38+00,000.

From then on, she devoted herself to her work with great passion and enthusiasm, bravely broke through the obstacles of study, face, inferiority, laziness and skills with zero mentality, and mastered the essentials of various invitations, communication, sales and team action. In concrete practice, learn to control your emotions and maintain your image, from dreams, commitments, customer resource integration, inviting prospective customers to planning, visiting services, checking progress (consultation and communication), and constantly copying, deeply understanding and hard practice, so that you can achieve the greatest success in your career as soon as possible.

For all China people, 2003 is destined to be an unforgettable year. The unexpected arrival of SARS is undoubtedly a challenge and an opportunity for the health care products market. In view of the fact that pine pollen can really improve human immunity, there is no doubt that it stands out in the health care product market. At that time, the newspaper introduced Guozhen pine pollen in full page and published many articles recommended by experts. In the lower right corner, it says: Guozhen pine pollen is a regular army of health care products and a national team of direct selling industry. This newspaper contributed to the sales of Guozhen pine pollen. For a time, Guozhen pine pollen swept across the country. By the end of 2003, Hao Tong's monthly income easily exceeded 200,000. I didn't expect the figures mentioned casually in those years to become a reality so soon.

Hao Tong believes that the success of direct selling has its "cross golden rule". These ten words are benevolence, wisdom, courage, sincerity, Tao, potential, skill, teacher, friend and zero.

It means:

1, benevolence, benevolence invincible, the source of spiritual energy;

2, wisdom, the wise are not confused, and the odds are in hand;

3. Brave, the brave are not afraid, and the winner is fearless;

4. Sincerity, sincerity and faith, and faith will win;

5. Make good use of Tao, direction and law;

6. Have potential and good momentum, and will win;

7. Skills, tactics and merits;

8, teachers, using teachers to bully people;

9. Friends are friends of friends;

10, zero, zero, one hundred feet.

She has written two books about her entrepreneurial experience, Success is a Choice and The Road to Success, so that more people can share their personal feelings of starting a business and getting rich through public decryption. Today, Hao Tong's masterpiece of direct selling has become a textbook for successful marketing and entrepreneurship. June 2008 +2008 10, Success is a Choice, together with The Story of the Pipeline, won the Outstanding Works Award in the 30 Years of Reform and Opening-up.

Facing overseas, you should pay attention to the scenery.

International vision is a solid foundation for enterprises to become brilliant, and foresight and strategy are an important guarantee for enterprises to achieve sustainable development. With the internationalization strategy of the company, in order to let more people enjoy the products of Guozhen, Hao Tong has further explored the international market. She traveled around the world at her own expense, inspected the local market situation and customer needs, learned about the national culture, living standards and health care awareness of these countries and regions, used her accumulated methods and experience for many years, and combined with the actual situation to think about innovative working methods, actively displayed the national treasure of pine pollen at international trade fairs, spread the diet and nutrition culture of the Chinese nation, and accumulated experience for further opening up the international market.

Hao Tong also actively participated in various government tour groups, participated in high-level social activities in various places, and learned about exotic customs and cultures through government officials, entrepreneurs and tourists from various countries. This is the strategy for Hao Tong to open up the road of pine pollen.

On March 4th, 2004, at the "China-Arab Economic and Trade Seminar", Hao Tong first stepped onto the international stage. She boldly stood on the podium and showed China pine pollen to Arab ambassadors, entrepreneurs and participants. After the meeting, many people gathered around Hao Tong to ask about the products, and they were all very interested. Only then, due to the language barrier, Hao Tong couldn't understand what those people were saying.

In September, 2004, she attended the World Women Entrepreneurs' Conference, and invited delegates to share Guozhen's products and look for collaborators.

From June 5, 2004 to 10, she attended the "52nd annual meeting of world women entrepreneurs" held in Britain.

1 1 In June, she went to Singapore and Matai with the delegation, and was received by the Chairman of the Malaysian National Medical Association, the Deputy Prime Minister of Thailand and the Mayor of Badong.

In February of the same year, 65438+, she went south to India to inspect the direct selling market.

In February 2005, she went to Japan for business investigation with the company leaders. During his visit to France in May of the same year, he was received by the Mayor of Tours, Xiang Shaman, attended the Sino-French Economic and Trade Fair, and attended the celebration of the establishment of the Thai branch of New Era Health Industry.

In June 2005, she went to Indonesia. She has always adhered to the concept of "health without borders" and constantly demonstrated the magical effect of pine pollen to the world.

With the momentum and enterprising spirit when she first entered the "new era" and confidence in her products, she is exploring every corner of the world in her way. On April 10, 2004, Hao Tong finally took the first step to open up overseas markets, and opened the first "Guozhen franchise store" in Hong Kong-Hong Kong Dongjia International Industrial Company, which was another important milestone in her career. The first "Guozhen franchise store" has sprung up in Hong Kong, which is a historic step for Hao Tong and means greater challenges and efforts!

From 2006 to 2007, Hao Tong went to the United States twice to attend United Nations meetings on behalf of China entrepreneurs, and introduced products to foreigners through Chinese and English materials. "This kind of effort can't see the immediate effect. For a product, people will not accept it immediately, but this does not mean that I can stop there. " During this period, Hao Tong went to the United States for more than a dozen times. He went to Detroit alone to give lectures and spread the food culture of Chinese medicine for 5,000 years. The theory of balance and coordination of the five elements is strange and curious to foreigners in the "pill culture", and they show strong interest in it. Now many cities in America want this product.

In May 2007, after attending the United Nations conference in new york, USA, Hao Tong also visited the "American Global AIDS Commission" with the delegation. Aids, an immune disease, has once again attracted the attention of Hao Tong. With years of market experience, she immediately realized that the opportunity had come. Back in Beijing, she took out a product of 30,000 yuan and went to Xiangcheng, Henan Province to try it out for AIDS patients. She had a close contact with them and personally told them the efficacy of the product.

These patients take Guozhen pine pollen, six tablets a day and two bags of calcium milk according to the minimum consumption of health care products, and the cost is 12 yuan. After more than a dozen people ate it for 4 months, a miracle appeared! Their CD4 index (indicating the severity of AIDS patients) has been significantly improved. Some people have recovered well, and some people can even work in the fields. One patient's CB4 was originally 372, which belonged to the middle and late stage, but after taking medicine for 4 months, the index rose to 425, reaching 797, which was close to the index of AIDS carriers. In other words, he is basically out of danger.

Seeing such a good curative effect, Haohao made up his mind to enter a new field. From June 5438, 2007 to February 2007, Hao Tong donated 654.38 million yuan of products to Henan Red Cross Society, of which 20,000 yuan was used for AIDS data analysis. Once effective medical data are obtained through clinical data analysis in hospitals, it will undoubtedly be a boon for AIDS patients in China and even the whole world.

Family and love, and many female entrepreneurs.

Hao Tong has found health and wealth in the "new era", but she is still not satisfied with the status quo. She has traveled around, not only to the motherland, but also to "travel around the world". While having more opportunities, she also has to face more challenges and pressures. On one occasion, just half an hour after Hao Tong left the Turkish fur shop, a car explosion happened where he parked, which shocked the world. On another occasion, as soon as the plane landed in Hong Kong, there was news that the tsunami engulfed Phuket, and the five-star wine left for her good memories was overturned, leaving Phuket in a mess. The husband advised her: "You are not young, you are always in the world, and you are young in the world. Why are you so ambitious?" The son said more bluntly: "mom, now you are really from the earth, and you have no time to talk to me." It will take me a long time to see you. When I miss you, I don't know which country you are in. " What should we do?

A professional woman is faced with the choice of career and family. You can't have your cake and eat it. She said to the two men at home, it's not that I don't love you, but that China's health industry needs to go abroad too much. I don't belong to this small family now, and the new era has certain influence in multinational enterprises. If you don't do it at this time, when will it be?

She had a long talk with her husband all night: "I may be incompetent as a wife, but please forgive me." After going abroad, I deeply felt that compared with the world's top 500 enterprises, our gap is too big. If I take the international business route, I can not only earn foreign exchange for my country, but also enhance my international status for the' new era' and provide employment opportunities for local people. Our family can also make further progress on the road to wealth. Isn't this a good thing to kill four birds with one stone? "Before every business trip, she gently stroked her son's head and said affectionately," You are too young to understand. When you grow up, you will understand your mother's intention. At present, there are still many places in the world where families are poor. Children don't have enough to eat and clothes are not warm. When their mother went abroad, she brought them wealth and let the children there live like you. "

As a female entrepreneur, she is an entrepreneur, even a woman. She knows how important the understanding and support of her family are to her career. She often says, "Family is the booster of my career". While trying to communicate with his family to gain understanding, Hao Tong also tried to create conditions to help his family get rich.

Hao is the youngest in the family. Seeing that she has worked for several years, her brother and sister earn 6.5438+0.5 million a month, and also participate in the sales ranks. Sister-in-law often jokes: "If we have relatives at home, we will feel safe." The dual status of relatives and business partners has enhanced the family's recognition of Hao Tong's career and made her more comfortable at home and at work.

In the traditional family concept, the relationship between mother-in-law and daughter-in-law is the most subtle and difficult to deal with. For her mother-in-law, Hao Tong is grateful: "I am very lucky to meet such a mother-in-law." At the beginning of her business, Hao Tong had no time to take care of her children. It was the mother-in-law who took the baton and took care of the child wholeheartedly, so that she had no worries. Today's children have grown up and made a difference, all because of the hard work of their mother-in-law. Of course, as a daughter-in-law, she never forgets her roots and takes good care of the elderly.

Hao Tong also knows that what she has achieved today is not only the support of her family, but also a good policy of reform and opening up given to her by the state and society. Therefore, she tries her best to repay the country and society. Now her career has solved the employment problem of millions of people and contributed to a harmonious society. She is more keen on charity. In 2004, she participated in the charity donation activity of "Guozhen Hope Primary School" organized by the company. In 2006, she participated in charitable donation activities for AIDS patients; In April, 2007, in the name of Hong Kong Overseas Chinese Association, she donated 65,438+000 students' five-year tuition fees to poor students in Guangxi Zhuang Autonomous Region. On June 5438- 10, 2007, the research project of "AIDS prevention" was carried out in cooperation with Beijing Compulsory Drug Rehabilitation Center; At the beginning of June, 2007, she donated health food to Hong Kong Renai Care and Attention Home. May 2008 12, Sichuan earthquake, another 200,000 and 20 boxes of energy cakes were donated.

As a franchise chain under the new era health industry, Beijing Xinglong Songzhumei Commercial Center and Hao Tong also actively participated in various public welfare activities organized by the group company: donating money to "Guozhen Love Fund", tuition fees for poor students and products to AIDS specialized hospitals.

Engaged in the cause of the new era, focusing on the national treasure pine pollen, let Hao Tong walk through sunshine avenue, leaving a successful footprint; Time flies. In the ever-changing world, Hao Tong has broadened her horizons and realized that she is just a shining star in the starry sky, clinging to her dreams.

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