1, hot-selling goods should be placed as parallel as possible to the line of sight.
The best-selling goods are placed parallel to the customer's line of sight, waist-high and knee-high. Among them, the former is the best place for supermarkets to store goods, which can increase sales by 70%. Therefore, for high-quality goods in Mao Lijiao, we should seize the golden position and put it where customers can get it most easily.
2. The main products are placed on the right side of the main shopping aisle or showcase.
Shopping aisles in supermarkets are generally wide, straight and flat, with few corners, so as to prolong the "stay" time of consumers in supermarkets as much as possible and prevent them from taking shortcuts to checkout counters and exits. In addition, we can also grasp people's right-handed habit and put the goods we want to sell most on the right side of the main shopping aisle or showcase, which will arouse customers' desire to buy when they pass by.
3. Goods with small profits but quick turnover are placed at the entrance.
When you walk into the supermarket, you should see the bargains. Generally speaking, near the entrance, goods with small profits but quick turnover and high purchase frequency can attract customers into the door, such as books, slippers and towels. Valuable commodities such as tobacco and alcohol are generally placed in the middle and rear areas of supermarkets. From the perspective of consumer psychology, when shopping in a supermarket, people always think that the goods in front are average and there are better ones inside.
4. Smell marketing
The strong fragrance from the bakery in the supermarket is always irresistible. Baking bread and cooking cooked food on the spot can make customers feel the freshness of food, which is actually a sense of smell marketing. The smell of food will stimulate the secretion of various digestive enzymes and mobilize the emotional center related to desire. Even if you are not hungry, you will unconsciously increase your purchase of food.
5. visual merchandising
Pink lights will be installed above the meat counters in some small supermarkets, which can make fresh meat look more attractive, because ambiguous lights often make food more attractive. Generally speaking, red lights are used for meat, yellow lights for bread and blue lights for seafood.