I. Life journey
Author: [America] Robert Iger (Robert. Iger)
Content abstract: As the chairman and CEO of Disney Company, Robert Iger reviewed his 45-year career and appreciated the birth process of super IP such as The Avengers, Star Wars and Black Panther.
2. Grove's first lesson for managers
Author: [America] Andy Grove
Content abstract: How does Intel Corporation, the world's largest supplier of computer chips, deal with management problems? Why do most managers get the most important decision-making information from short informal conversations? Everyone can't avoid various meetings. What can middle managers do to make meetings more efficient?
Three. Power and leadership
Author: [America] James klausen
Content abstract: Power and Leadership is very enlightening and practical for entrepreneurs and managers who seek to establish long-term leadership and shape corporate culture and values. Leadership is not only about crushing the strength of others in management positions, but also the strategy of big data diehards, including the enthusiasm and appeal of entrepreneurship, including what kind of corporate strategy to choose, what kind of corporate culture to establish and how to present corporate vision. These are the top-level designs necessary for the long-term development of enterprises, and an entrepreneur with strategic vision should not ignore this.
4. My Years in General Motors: Autobiography of Si Long.
Author: [America] Alfred Si Long
Content abstract: Si Long Si Long Jr. 1895 graduated from Massachusetts Institute of Technology, and 19 18 joined the General Motors Company led by Mr. Durant (founder of Buick). When he joined General Motors, the company was in a serious crisis and people could not see its future. During his decades of leadership, General Motors not only surpassed Ford Motor Company to become the world's largest automobile manufacturer and one of the largest industrial groups, but also became an important symbol of the American economy. My Years in General Motors: Autobiography of Si Long describes in detail the early innovation and development of general motors' basic management policies and strategic concepts, such as planning and strategy, sustainable management, financial growth and leadership.
Verb (abbreviation for verb) influence
Author: [America] Robert Siodini
Content Description: A modern Chinese dictionary in the field of social psychology. In the book, the author explains the seven basic principles behind obedience from a professional perspective: reciprocity, commitment and consistency, social identity, preference, authority, scarcity and alliance. Explain to readers why some people are persuasive and we are always gullible. This book is of far-reaching significance to both business people and ordinary readers. It teaches you to say "no" to persuading professionals and helps you become an influential person.
Retail philosophy of intransitive verbs
Author: [Japan] Suzuki Wenmin
Content abstract: How does a "misguided" employee become CEO? How does a small convenience store build a business empire? Wenmin Suzuki, the founder of 7-Eleven in Japan, described his 40-year retail experience and described the retail philosophy that hit consumers' psychology. 7-Eleven brand originally belonged to American Southern Company. 199 1 year, 70% of the shares were acquired by Ito Yanghuatang where Suzuki Wenmin was located, and finally became a Japanese brand in 2005.
Seven. Housing management philosophy
Author: Masuda
Content abstract: Why did Tomoya Bookstore become a "pilgrimage site" and what is its management secret? Why can a library in a city with a population of only 50,000 have more than 1 10,000 visitors in a year? In today's difficult physical store, how to make the store a "lifestyle proposal store", make customers feel excited and become loyal fans? The book "Philosophy of Housing Management" will reveal this answer.
Eight. Growing hacker
Author: [America] Sean Ellis (Sean Ellis)
Content abstract: How did Facebook go from obscurity to having more than 2 billion users? Why are Airbnb and Uber valued at more than10 billion dollars in a short time? How did LinkedIn stride into the world's leading professional social platform? The secret of the explosive growth of these startups is the growth of hackers. Growing hackers is a popular new business method in Silicon Valley. Its essence is to acquire and retain users at very low or even zero cost through fast-paced testing and iteration.
Nine. ? Brittle resistance
Author: [America] nassim nicholas taleb
Content abstract: Nietzsche has a famous saying: "What can't kill me will only make me stronger". The "anti-fragility" defined by Taleb in his book "Anti-fragility" is the characteristic of maintaining survival and achieving prosperity in chaos and fluctuation. In Black Swan, Taleb reveals to us that there are extremely rare and unpredictable events lurking behind everything in the world. In Anti-Fragility, he tried his best to clear the name of uncertainty, let us see its beneficial side and even prove the necessity of its existence. He also suggested that we build things in a fragile way.
With Tenuto? The essence of business
Author: [America] Jack Welch/[America] Susie Welch
Content abstract: "the world's first CEO" Jack? After running the Bible Win, Welch devoted himself to 10, closed the book, paid tribute to the industrial age and returned to the essence of commerce.
After the publication of the global bestseller Win in 2005, it experienced a drastic change of 10 year, which was also the year when the Internet flourished. In the meantime, Jack? Welch visited companies of different sizes and industries all over the world, provided teaching and consulting services in the commercial field, and made in-depth contact with hundreds of enterprises. The essence of business is Jack? Welch's reflection and summary of business changes in the past decade. He pointed out that in today's new business environment, in order to "win", we must follow the rules of business and return to the essence of business.
You can choose a few interesting books to read, which will definitely make you gain a lot!