Trainer is the management and training of organizational development, and its establishment is the inevitable trend of the rapid development of marketing business. With the continuous expansion of personnel in the marketing department, marketing managers can't combine the personalities of thousands of marketers to provide targeted training, counseling and accompanying visits to newcomers, and the management ability and counseling ability of supervisors can't keep up, leaving many sequelae, such as poor policy quality, unstable team morale, and slow or even lagging promotion of marketing personnel's ideas, skills and quality. The establishment of the group training team will make the whole education and training institutionalized and organized, so that the training will go deep into every marketer.

I. Status and Role of Group Trainers Group training is a very important position in the life insurance marketing department. For salespeople, they must be "the king, the father and the teacher", who not only undertakes the great responsibility of front-line education and training, but also is the right-hand man of managers. Group training is like staff officers and assistants in the army. They want to stand in front of the manager and behind him. Two. Responsibilities of trainers 1 Participate in the formulation, implementation, review and evaluation of the annual business plan of the Marketing Department. Participate in the course design, implementation and daily teaching of new person counseling, bridging education and psychological construction in the marketing department, and provide individual counseling, communication and accompanying visits for marketing personnel. 3. Coordinate the relationship among marketers, directors and managers, strengthen contact with other marketing departments, assist managers in internal communication, strengthen team spirit and improve work enthusiasm. 4. Plan the morning meeting, regular meeting and supervisor meeting of the marketing department. Assist the general manager of the marketing department in market analysis, market development and daily activity management. Participate in various administrative and activity management and performance analysis of marketing department, such as drop-off rate, per capita performance, promotion rate, attendance rate, workplace layout, performance list application, etc. Iii. Requirements for group training personnel 1 Age: 22 to 35 years old 2. College degree or above, with professional and optimistic working attitude. You must pass the insurance agent qualification examination, obtain the insurance agent qualification certificate, and have the ability of coordination, education, planning, promotion and influence. Be able to collect some market information, analyze and predict the dynamic changes of the market. 6. Have good moral cultivation and prestige, and inspire colleagues to exert their potential and achieve their goals. 4. Trainees must receive education and training. The contents of education include: basic principles of life insurance, basic knowledge of underwriting and compensation, methods and applications of recruitment, selection, training, consultation, encouragement and supervision of life insurance. The contents of training include: how to become a professional lecturer, how to tap the potential of marketing department by performance analysis, and how to plan projects. V. Equipment and rank of group training Each marketing division has specialized group trainers, with the proportion not exceeding 50. According to the speed of their development and personal growth, group training personnel can be divided into four levels, namely, group training manager, group training section chief, group training Commissioner and group training staff. Sixth, the income of Yong ying varies with the level of Yong ying. The salary income of group trainers consists of four parts. Part of it is group training allowance income, part is benefit salary, part is guidance allowance, and the last part is personal commission income of basic exhibition industry. The benefits of students include endowment insurance, accidental injury insurance and hospitalization insurance provided by the unit. Seven. The assessment cycle of group trainers is half a year, and the assessment cycle of group training Commissioner, group training section chief and group training manager is one year. Their promotion standards are determined according to the company's regular assessment standards.

Further reading: How to buy insurance, which is good, and teach you how to avoid these "pits" of insurance.