First of all, the difference in definition:

1. Channel dealers refer to many intermediate enterprises connecting manufacturers and consumers, including wholesalers, distributors and retailers, and are businessmen who make a living by operating and managing sales channels.

2. An agent, also known as a business agent, refers to the general agent who is entrusted by others to facilitate or reach a transaction for others within the scope of its industry management. It is a kind of business behavior for manufacturers to give merchants a commission to take care of business on behalf of enterprises.

Second, the commodity ownership of the agent belongs to the manufacturer, not to the merchant. Because merchants do not sell their own products, but sell them on behalf of enterprises. Therefore, "agents" generally refer to commercial units that earn commissions from enterprises.

Third, channel providers, also known as sales channels, are mainly composed of various institutions involved in the process of commodity circulation. Only through this institutional network can products enter the market, flow from producers to final consumers or users, and realize the value of commodities.

: sales channels (marketing? Channel refers to a group of interdependent organizations that promote the smooth use or consumption of products or services. In other words, a marketing channel includes all enterprises and individuals such as resource suppliers, producers, business middlemen, agent middlemen, assistants and final consumers or users in the supply and marketing process of a product.

The types of agents are as follows:

1. general agent: also known as authorized agent, it is an agent who acts as an authorized representative of the principal in the market. This kind of agent has the right to deal with things that happen at any time in his daily business or professional activities, and also has the right to engage in general activities in the name of the principal.

2. Exclusive agency: it is a narrow concept of agency, which means that an agent enjoys the exclusive right to sell a certain commodity in a specific region and within a certain period of time through agreement. Its business is limited to commercial activities and has a monopoly.

3. General agent: It means that in the same region and at the same period, customers can choose one or several agents as the general agent and pay the stipulated commission and remuneration according to the sales performance.

4. Single-firm agent: refers to an agent who only engages in agency activities for a single business owner. Its operating efficiency depends on the business situation provided by the business owner first, and it has great dependence on the business owner.

5. Regional agency: refers to agency activities in a certain region or a certain consumer group. This does not rule out the possibility and legitimacy of the business owner to conclude a transaction in the region or facilitate the transaction by a third party, but even if he does not participate, he still enjoys the right to claim for the commission stipulated in the business relationship that he should represent the members or consumer groups in the region to conclude the transaction.