China is an ancient civilization with a long history, and is known as "the state of etiquette". It is a fine tradition handed down from generation to generation by the Chinese nation to talk about and understand "ceremony". The long etiquette culture is a rich legacy left by predecessors. With the progress of the times and the increasingly frequent and close interpersonal communication, etiquette is becoming more and more important as a lubricant of communication. In today's well-off society, advocating etiquette is the basic requirement of society for its members, and it is also the spiritual requirement of social members. Paying attention to etiquette plays an important role in promoting social progress and improving the level of civilization. Paying attention to etiquette and observing etiquette norms can effectively show a person's education, demeanor and charm, better reflect a person's cognitive level and respect for others and society, and make personal knowledge, cultivation and value recognized and respected by society. Appropriate etiquette can not only give the public the trust and desire of affability, respect and cooperation, but also make the process of cooperation with the public full of harmony and success.

If a student knows both books and manners, and his knowledge level and moral level are seriously out of harmony, it is impossible for him to become an excellent talent. An excellent talent should not only have high-level professional knowledge, but also have good moral quality and etiquette. Etiquette is the expression of good moral cultivation and one of the important ways to cultivate good moral quality, which needs to be reflected in a polite way. Although the research and education of etiquette have developed in China, especially the combination of occupation and etiquette has become the general trend. However, etiquette education has not attracted enough attention in colleges and universities, and most colleges and universities have not set up etiquette courses. College students are a group with high level of knowledge. In today's China society, they have been regarded as intellectuals, and they are also the leaders and pillars of China's future development. On the moral level, they should put forward higher requirements on etiquette cultivation. The pursuit of individuality is the characteristic of contemporary young people. Some college students regard ugliness as personality in the process of pursuing outstanding personality. Many uncivilized, impolite and even ugly, stale and vulgar things are regarded as "trendy" and "chic". In today's university campus, you can often see disheveled people, misbehaving people, swearing people and spitting people. Other phenomena are not uncommon, such as closing the door and thunder, never introducing myself on the phone, no longer being polite to the teacher, and walking with a lunch box. These undesirable phenomena are not isolated, but are becoming more and more common. Xunzi once said: "If people are rude, they will not stand, if things are rude, they will not succeed, and if countries are rude, they will be uneasy." Contemporary college students have the responsibility to inherit and carry forward etiquette, a valuable national culture. Reflections on strengthening college students' etiquette cultivation: 1, strengthening study and raising awareness. College students should study etiquette knowledge hard, understand and master the basic requirements of society for people in etiquette, and arm their minds with etiquette theory. Raising awareness mainly requires students to understand the necessity of doing things according to etiquette and the great role etiquette plays in social life, truly realize the "rules" that individuals should follow when participating in social life, and avoid adding unnecessary troubles and obstacles in daily affairs such as work and study. In real life, the reason why some people do behaviors that do not meet the etiquette requirements in one way or another, or even develop into behaviors that harm the public interest, is often not that they deliberately do things that do not meet the etiquette from the beginning, but that they don't understand etiquette and can't correctly understand various things, occasions, activities and so on. Therefore, raising awareness is the starting point of strengthening etiquette cultivation. This requires student workers to pay attention to the education of etiquette knowledge for college students and create an etiquette environment and atmosphere. 2. Distinguish between right and wrong, and consciously introspect. In communication etiquette, some are sincere and some are hypocritical. To distinguish right from wrong, we should not only identify false etiquette and indecent assault, but also correctly treat some etiquette phenomena left over from the old society that no longer meet the requirements of today's society. For example, we should educate college students to resolutely resist extravagance and waste at weddings. Self-examination is determined by the characteristics of etiquette. As we all know, etiquette cultivation is a process of self-knowledge, self-dissection, self-education, self-transformation and self-improvement. In this process, the influence of necessary external conditions is indispensable. However, ultimately it depends on whether there is a high degree of self-study. If you don't have a strong thirst for knowledge, you may be able to "remember" some etiquette knowledge under the impetus of external forces, but it is impossible to cultivate etiquette and develop good etiquette habits, which is just empty talk. Introspection is a regular and conscious self-examination and an important way to improve the ability to judge right and wrong. "I rescue three times a day" is a Confucian cultivation rule, which is also applicable to contemporary college students. 3. Pay attention to practice, see no evil. People's understanding comes from practice, and whether it is correct or not can only be tested through practice. Therefore, college students should practice etiquette, cultivate their beautiful hearts with etiquette, influence others with their own etiquette behaviors, shorten the distance between people with etiquette, and win others' respect for themselves. In addition, in practice, college students should really cultivate the corresponding etiquette emotion, etiquette will and etiquette belief, and develop good etiquette habits. The formation of good manners and habits depends not only on trivial matters, but also on the determination and perseverance to overcome bad habits. Therefore, college students should completely get rid of bad habits, use etiquette to guide their behavior, do things that conform to etiquette, don't do things that don't conform to etiquette, don't do small things, don't do evil things, and never do things that violate etiquette. The significance of college students' learning etiquette: 1. Learning etiquette is to meet the needs of opening up. The national policy of opening to the outside world has broken the long-term closed environment and made people deeply realize the difficulty of adapting to the situation. Only when contemporary college students jump out of the bottom of the well, go to society and the world, can they have the proper consciousness. To get out of the narrow and closed environment, we should not only have some necessary professional skills, but also know the rules and norms of how to get along with people. These norms are social etiquette. The study of etiquette can help learners to go to the society and the world smoothly, establish their own image better, and leave a good image of being polite and gentle when interacting with people. 2. Learning etiquette is the need to adapt to the development of socialist market economy. The development of market economy has brought about extensive division of labor and cooperation and commodity circulation, promoted the interdependence and cooperation between people, organizations and regions, and also brought about fierce market competition. The situation that "the emperor's daughter is not worried about getting married" and "the wine is not afraid of the deep alley" is gone forever. For enterprises and service industries, it is more necessary to actively adapt to this change from "seller's market" to "buyer's market", and this change always needs specific people to implement and operate. If these practitioners don't understand modern social etiquette, it will be difficult for them to gain a foothold in the market. For example, it is impolite and even misunderstood for suppliers to go in directly without knocking at the door in advance when selling products. The so-called "courtesy is familiar to many people". Under the condition of market economy, people should learn more etiquette not only for themselves, but also for their organizations, so as to help them go to the market smoothly and gain a foothold in the market. As tomorrow's builders and successors, college students should be at the forefront in this respect. 3. Learning etiquette is a communication technique and means to meet the needs of modern information society, which is developing rapidly and changing people's traditional communication concepts and behaviors. In particular, people's communication scope has gradually expanded from interpersonal communication to large-scale public communication, from face-to-face close communication to long-distance communication without meeting, from slow-paced low-frequency communication to fast-paced high-frequency communication. This change in interpersonal communication in modern information society puts forward higher requirements for the content and way of human social etiquette. Under this communication condition, we must learn and use etiquette to realize polite and restrained communication and create the realm of "harmony between people". In a sense, communication is essentially a kind of information exchange, and information is the most precious resource in modern society. It can be seen that having strong communication skills is an important condition for modern people to base themselves on society and seek development. 4. Learning etiquette is the need to become a "four haves" newcomer. The party and the state call on every college student to be a new person with "four haves", that is, a person with ideals, morality, culture and discipline. To strive to become a "four haves" newcomer, learning the necessary etiquette knowledge is also one aspect. We often pay attention to a passing teacher or classmate, because their elegant temperament or natural and unrestrained manner deeply attracts us. So how to make a good impression when interacting with others? At the very least, learning more social etiquette can avoid your timidity and shyness in the communication field, point out the maze in the communication field, add more confidence and courage to you, and be an educated, polite and popular modern person.