Content introduction:
Innovation and entrepreneurship is an entrepreneurial activity based on innovation, which is different from pure innovation and pure entrepreneurship. Innovation emphasizes pioneering and originality, while entrepreneurship emphasizes the behavior of obtaining benefits through practical actions. Therefore, in the concept of innovation and entrepreneurship, innovation is the foundation and premise of entrepreneurship, and entrepreneurship is the embodiment and extension of innovation.
This book is specially written for college students how to carry out innovation and entrepreneurship, aiming at giving them a basic understanding of innovation and entrepreneurship. This book can be used as a teaching material for innovation and entrepreneurship courses in colleges and universities, and can also be used by readers who study innovation and entrepreneurship for self-study.
Directory:
The first part is the innovation part
Chapter 65438 +0 Innovation
1. 1 innovative related concepts
1. 1. 1 innovative definition
1. 1.2 Characteristics and essence of innovation
1. 1.3 Principles and process of innovation
1.2 innovative spirit and innovative ability
1.2. 1 innovative spirit
1.2.2 innovation ability
1.3 the relationship between innovation and entrepreneurship
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Chapter II Innovative Thinking
2. 1 Related concepts of innovative thinking
2. 1. 1 thinking
2. 1.2 Knowledge and thinking ability
2. 1.3 Overview of innovative thinking
2. 1.4 Essential characteristics of innovative thinking
2.2 Innovative way of thinking
2.2. 1 divergent thinking
2.2.2 Aggregation thinking
2.2.3 Inspiration thinking
2.2.4 Intuitive thinking
2.2.5 Associative thinking
logical thinking
2.3 conditions and application of innovative thinking environment
2.3. 1 Environmental conditions for innovative thinking
2.3.2 Application of innovative thinking
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Chapter III Innovative Methods
3. 1 common methods of innovation
3. 1. 1 related concepts
3. 1.2 Common innovative methods
3. 1.3 Innovative skills
3.2 Innovative thinking training methods
3.2. 1 Break through the obstacles of innovative thinking
3.2.2 Cultivation methods of innovative thinking
3.3 Cultivation methods of innovative ability
3.3. 1 Ways to cultivate innovative ability
3.3.2 Mastered the innovative ability.
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The second part is the entrepreneurial part.
Chapter IV Entrepreneurship
4. 1 Basic concept of entrepreneurship
4. 1. 1 related concepts of entrepreneurship
4. 1.2 types of entrepreneurship
4. 1.3 Entrepreneurial elements
4.2 the significance of entrepreneurship
4.2. 1 the significance of college students' entrepreneurship
4.2.2 The role of entrepreneurship in college students' career development
4.3 Entrepreneurship
4.3. 1 related concepts
4.3.2 Cultivation methods of entrepreneurship
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Chapter V Business Preparation
5. 1 legal entrepreneurship
5. 1. 1 The relationship between entrepreneurship and law
5. 1.2 Legal risks of starting a business
5. 1.3 Common legal services for starting a business
5.2 Entrepreneurship ethics
5.2. 1 related concepts
5.2.2 Specific content of entrepreneur's ethics
5.3 Professional knowledge of entrepreneurship
5.3. 1 entrepreneurial economic management knowledge
5.3.2 Legal knowledge of starting a business
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Chapter VI Opportunities and Risks of Entrepreneurship
6. 1 Identification and selection of entrepreneurial opportunities
6. 1. 1 Identification of entrepreneurial opportunities
6. 1.2 Characteristics and sources of entrepreneurial opportunities
6. 1.3 evaluation of entrepreneurial opportunities
6.2 Understanding and preventing entrepreneurial risks
Understanding of risk
6.2.2 Risk prevention
6.3 entrepreneurial projects suitable for college students
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Chapter VII Basic Steps of Entrepreneurship
7. 1 Establishment of entrepreneurial team
7. 1. 1 the concept of entrepreneurial team
7. 1.2 Establishment of Entrepreneurship Team
7. 1.3 Risk control of entrepreneurial team
7.2 Integration of entrepreneurial resources
7.2. 1 Connotation and concept of entrepreneurial resources
7.2.2 Introduction of College Students' Entrepreneurial Resources
7.2.3 Access to entrepreneurial resources
7.2.4 Integration and management of entrepreneurial resources
7.3 formulation of business plan
7.3. 1 Business Plan Overview
commercial plan
7.3.3 Model essay on business plan
7.4 Start a new business
7.4. 1 enterprise organization form
7.4.2 Enterprise Registration Process
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Chapter VIII Entrepreneurship Management
8. 1 enterprise strategic management
8. 1. 1 basic level
8. 1.2 management method
8. 1.3 strategic management case
8.2 Enterprise Marketing Management
8.2. 1 classic marketing theory
Construction of marketing channels
8.3 Enterprise Resource Management
8.3. 1 Overview of enterprise resource management
8.3.2 The significance of enterprise resource management
8.4 Corporate Culture Management
8.5 Huawei Corporate Culture Management Case
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