Zhang Ming doesn't know what the boss means, but he still feels the crisis. Because the company has developed rapidly in the past two years, the most important thing is: "Overtime is to love the company and make it your home!"
For Zhang Ming, his wife has worked in other places for many years, and he will go home to take care of the children's food and drink as soon as he gets off work. Naturally, he can't work late like a young man.
He began to think about his own way out. He went to the recruitment website, and the management position of the company was better. All employees over the age of 35 are not considered. After so many years of management, he is unwilling to be an employee anyway. The status quo seems to have closed a door for him.
Is there really no road that suits you? He thought of his classmate Lin Lin, who recently transformed into a lecturer. It seems quite good! It seems that it suddenly dawned on me that I have so many years of rich work experience, why can't I turn my experience into products and then sell them? Isn't it a good thing to be a lecturer at your age?
He seemed to see hope and did it! But he was worried again. How should a transformational lecturer take the first step? What should I say myself? How to sell your own courses?
So he went to Linlin and wanted to hear her story. Lin Lin listened to his idea and said to him, "Old classmate, the lecturer is really suitable for people born after 40, but it is still very important to take the first step!" " You should control these four points. ...
First, the topic selection is very important.
What topic you choose in your course determines how much you charge? Is the public willing to pay the bill? Is the boss willing to pay the bill? When choosing a topic, don't say whatever you want, but choose the topic that the audience wants to hear and needs.
The demand of the public is very important, which determines whether your course can be sold or not.
On the one hand, we should not only consider the commercial value, but also consider whether we can hold it. Will you do it yourself? Can you say it? No, can you develop a course?
When choosing multiple-choice questions, you are still avoiding stepping on the pit. Some courses are copyrighted, so you can't talk about them casually, or you will get into a lawsuit. For example, Seven Habits of Highly Effective People, Sales Compass and 4D Leadership are all copyrighted by specialized institutions. If you have to talk about them, you have to attend their training before you can talk about their classes, but most of the proceeds are collected by them, and you just work for them.
How can we create high returns? You must develop your own courses and have your own unique opinions. For a lecturer, "plagiarism" is not the best way.
It's not that we can't learn from it, but that we should learn to process it in the future and have our own ideas and outputs. Only by becoming your own idea can you pass it on to others, otherwise you can't occupy the market as an imported product.
Second, positioning is very important.
Positioning is your course pricing, and course pricing depends on the value your course brings to the audience or enterprises. For example, courses for grass roots are not as valuable as courses for middle managers.
The most valuable lesson is that enterprises can implement it directly after class, which can bring practical benefits.
For beginners, it is best to start with general courses with the largest audience. Because the students you are facing are ordinary employees, the difficulty will be relatively low. When you are familiar with it, you can develop advanced courses yourself and improve them step by step.
General junior lecturers charge 1-2K, intermediate lecturers 3-5K, skilled lecturers 8- 10K, experts 20-40K, and domestic authorities 100-300K. What level you are at determines your income.
Junior lecturers should locate the scope of students when choosing courses. What kind of people need your courses? Is it an ordinary employee or a middle-level manager, or a professional technician?
Secondly, we should locate the scope of the theme. The theme of training is management, sales, generality or skill improvement.
Finally, it is necessary to determine the theme direction, whether to talk about "non-human resources human resources management", "key account sales" or "R&D skills improvement".
After determining the above contents, your position will be basically clear. For junior lecturers, my advice is to start with the simplest.
Third, be a lecturer.
Lecturers are not so easy to do. As a qualified lecturer, we should break through four barriers, namely, speaking, courses, skills and marketing. These passes are interlocking and indispensable.
The first is the speech. The speaker faced hundreds of audiences. If you falter and stutter as soon as you get on stage, it is absolutely impossible. Can such a lecturer convince the audience?
Therefore, the lecturer has to pass the speech barrier, and the four most important words to break through the speech barrier are "occupying Taiwan". Stick to shameless, and the world will give you face. Of course, you have to learn speech skills. There is skill in speaking. When you master the speaking skills and don't panic when you go on stage, you take the first step.
The second is the curriculum. Lecturers preach, teach and dispel doubts, which requires lecturers to have high quality, real talents and practical learning, develop their own courses and have their own opinions in order to last for a long time. To say a glass of water, you must have a bucket of water.
If students can beat you by asking a question, will they still believe your teaching methods?
The third is the skill level. In the teaching process, we need to choose different teaching skills according to the course content. In the book "The Ultimate Training Course Manual", more than 40 training skills are taught, which are suitable for different training contents.
Therefore, the lecturer must master a lot of training skills and make targeted choices when giving lectures, so that your students will not be bored. Because the more students participate, the better the learning effect, and the more students participate, the greater the students' gains!
These skills can't be learned once or twice. You must have a lot of practice. At least 100 times for junior lecturers, at least 300 times for intermediate lecturers and more than 500 times for senior lecturers. Then you can really debut!
Finally, marketing. With a good course, how can you let others know about you and how can you improve your teaching quantity steadily? This is the most critical level, because this level determines whether the previous efforts are in vain.
Of course, the lecturer still has a belief that good products will eventually be accepted by the market. The best way is to go out, spread your own personal brand and find a large number of training companies to reach cooperation. In this way, your road will be wider and wider.
In this way, the two chatted for an afternoon. ...
Listen to Linlin, Zhang Ming has a belief in his heart. Although the road to being a lecturer is difficult, there is no easy road in this world. How do you know if you don't fight?
Have you ever thought about opening up a new path for those who are close to the crisis in the middle-aged workplace? Everyone is working hard, for family and life. It may not be easy for you, but you have to believe that you don't just start when you are good, but when you start, you will be good!