Having money lets you know that you will never make it in your life. Poor enough to let you know that you are actually doing well.
This article is a pure inside story of dry goods.
I suggest that I want to do a friend collection study among online celebrities to see if I am suitable.
Now when it comes to online celebrities, everyone's cognition has changed from the earliest awl-faced little sister and long-legged online celebrities. It has gradually become one of the most desirable occupations for young people.
The story of a hot network was born: papi, who combines beauty and wisdom, received 654.38+02 million financing from Zhenge Fund and logical thinking investment, which means that the network celebrity economy has really become an economic way, and a short video patch advertisement sold for 22 million yuan, shocking all walks of life;
Viya: The annual income is about 232 million yuan.
(excluding live commission, advertising endorsement, etc. )
Taobao Live has released 20 17 Taobao booth rankings.
At that time, Viya expected an annual income of 30 million yuan.
20 19 Taobao "Double Eleven" Pre-sale Day 1
The total value of products pre-sold in Viya live room is estimated to be 65.438+0 billion!
It is equivalent to the annual income of some physical shopping malls.
According to the statistics of big data trading platform, 20 19 is called "Li Jiaqi with goods", with a revenue of nearly 200 million yuan.
Also because I bought 65.438+0.2 billion luxury homes, I went to the hot search.
Let us, the people who eat melons, know that the myth that ordinary salespeople earn 3,000 yuan a month to super-network celebrities earn more than 10 million yuan a year is true;
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Mianyang, Sichuan? 90 ? Later, there was "rural girl Li"
She has tens of millions of fans in China, and how many fans are there on foreign social media YouTube? 746 ? Wan.
Counting the share of tubing and the sales of Tmall store, 49% is taken as the proportion of plum juice.
Li's annual income is about 654.38+68 billion RMB.
Judging from the net profit index of listed companies of 20 18, the net profit of 2 123 company is not as good as that of Li company.
In other words, more than 60% of A-share companies have lower profits than an online celebrity.
Zhang Dayi, at that time, her Taobao store had an annual sales of 300 million, and even the news that "Zhang Dayi's annual income crushed Fan Bingbing" appeared.
Wang Sicong's gossip girlfriend, Sydney, an online celebrity, once had sales of over 200 million in eight months, with an annual turnover increase of 200%.
Show Lo's girlfriend, Grace Chow, has opened four Taobao stores in succession, with an annual income of over10 million yuan.
After breaking up with Show Lo, his worth soared and he became one of the most popular online celebrities. The fishing index is estimated to have turned over several times.
These network celebrities show us the huge profits under the network celebrity economy with real money figures. The high-speed and advanced road written in vain. It really makes me envy people who eat melons.
Where there is a market, there is a gathering place. The economic model of online celebrities suddenly broke out.
Look at how many MCN companies flock to know how hot the market is.
(In the past three years, the number of MCN institutions in China has increased rapidly. The picture comes from the Internet. )
20 19 with the emergence of a series of events, such as online celebrities such as Viya, and Li being praised by CCTV comments, the online celebrity economy ushered in an explosion point, becoming a new outlet in the A-share market and gaining the attention of the capital market.
As a product of the Internet age, the development of the Internet celebrity economy has reached a turning point. The benefits behind it are beyond imagination.
20 19, the network celebrity economy ushered in new opportunities, which originated from the consumption upgrade brought by the large-scale expansion of the online celebrity e-commerce live broadcast market, and was also the inevitable development of the times.
(In recent years, the e-commerce live broadcast platform represented by Taobao Live has developed rapidly, and the pictures come from the Internet. )
Behind a bustling scene, there must be several joys and sorrows.
In fact, any industry has its own ecosystem. What makes money is always the traffic overhead. And 95% of online celebrities actually have no money.
Oh, my God, is it true?
The profit channels of online celebrities are still very traditional, mainly advertising implantation, selling members, rewarding VIPs and fans, and micro-e-commerce. Even in the United States, where the network economy is more developed, 90% of online celebrities don't make money.
Why is this happening? Didn't you say that traffic is king? Why do millions of fans have no money?
Because most online celebrities have a huge fan base, but they can't solve the profit model.
Take the most popular short video Tik Tok platform as an example. Let's analyze the reasons why most online celebrities don't make money. We don't accept any flattery, misleading or advocating that friends who don't understand short videos blindly become online celebrities. I'm talking about my real experience, no name, no diss.
Because the implementation mode of Tik Tok platform is like this:
Platform advertising?
Live broadcast reward
Paid consultation
Live marketing
Why doesn't advertising work?
After all, Tik Tok is still a pan-entertainment platform.
Most of us go to Tik Tok to watch content for entertainment, not shopping. (The scene is wrong, but open Taobao and get to the point. )
Merchants who spend money on advertising find that even if they spend money, they can't get a good conversion and have no effect at all, so they reduce their delivery.
This makes the brothers and sisters of online celebrity's got talent miserable.
So, can we skip the middleman and earn the difference by not accepting advertisements through the star map?
This is cheaper. It is good for talents and good for enterprises.
Forget it. Star map is the official platform for Tik Tok to make money. Unless you don't want to get along in Tik Tok and get banned, you should take the official route.
Therefore, the video of online celebrities can only make money if the content is vertical.
Take the live broadcast reward as an example. You must see that many young ladies earn tens of thousands or hundreds of thousands a night, and they have money owners and fathers to protect them.
The plane rocket brushes the machine, thinking that singing, dancing and chatting in the live broadcast room can put the money into the pocket.
Then I can tell you responsibly, son, you are too naive. How many bosses brush gifts for no purpose?
You said that your rich dad brushes gifts for you online every day, and people's money is not blown by the wind, so do you still have to protect your big customers?
Did you see the gold master's father ask you out to meet offline?
Invite you to dinner, will you eat?
You don't go, someone goes, you don't eat, someone eats.
If only some poor fans brush gifts, even if the wool is on the sheep, there is not much money.
Therefore, how to maintain the relationship between the financial owner and the father is the primary problem.
As for what people pay behind their backs?
I dare not say, nor dare I ask.
About paid consultation.
The platform properties are incorrect.
For example: Zhihu Platform: Go to Zhihu if you have any questions.
Tik Tok: record a good life.
So we can only say that Tik Tok's short video can expand our influence and let more people know you. As for the transformation, it depends on the back-end operation.
Since it is to make money, there is a complete business closed loop, and the essence of making money is to do business in the final analysis.
The same is true of online celebrities doing business.
It must not be that traffic precedes business, but that business precedes traffic.
As I said before, which online celebrities who make money and lead the trend of online celebrities have not developed under this model?
So network celebrities, who make money, want to know what they want to sell, sell knowledge, sell goods and services.
If you don't have a product, you can help others sell it.
Only when the business is clear can we know who the target users are.
Only when people are clear about it can we know what to do to attract these people. As long as the people you attract are right and accurate, how much money you earn is nothing more than a question of conversion rate and gross profit margin, but making money is a certain thing.
Big waves wash sand, no real skills, long ago died on the shore.
Being a profitable online celebrity is a technical job. Don't just watch the thief eat meat and not watch the thief get beaten.