Do we often encounter this situation? If you want your parents to forward it for you, your parents will hesitate. Why hesitate? Because it is risky to help you promote the course, after all, everyone has different acceptance of the course. Parents are afraid that the recommendation is wrong and friends blame him.
Then how can we get our parents to send us a ring and forward it, without worries?
First, know what parents are willing to forward.
Forwarding is a social function. Forwarding can bring us some new users and increase the fans of WeChat official account. When we see a good article, we don't always choose to forward it. What kind of articles can increase parents' desire to forward?
There is often a big misunderstanding when organizations send friends: most of the content is related to their own campus. Either enrollment activities, other activities, continuation information, or some hard information introduced by the campus ... Who does this content meet? What are the users' interests? Training institutions often ignore the content that users are interested in. In fact, only the content that real users are interested in will be read by users, and parents are more willing to help forward it because it is useful to them!
Therefore, what needs to be determined before the organization sends a circle of friends is, what are the needs of users? What can be done to meet the needs of users? We can start with the topics that users care about, analyze users, and give some topics that users will care about: understanding users' needs can prescribe the right medicine!
For example, calligraphy, attracting parents with the proposition that "the children who learn calligraphy have an average of ten points in the college entrance examination" can attract some users;
For example, in art, you can use the title "Come to XXX art to give your child a * *", because there are many students who want to take an examination of art students in the future.
Such a proposition can make users interested, thus browsing the content in the circle of friends, causing feelings, and then contacting you, signing up for related courses or purchasing related services. Sharing information itself is a very pleasant thing, and when you get everyone's approval, it will undoubtedly greatly increase your sense of pleasure and promote your parents' willingness to forward!
Second, let the content of the forwarded circle of friends sell too hard, and the content should arouse the emotions of users.
When the organization treats parents, it should make parents feel recognized and valued, win with emotion, and arouse users' emotions with articles or content with temperature. At the same time, it has a good interaction with users. For example, if you look at the user's circle of friends, you can write a few interactive words with your heart. In order to make parents have a * * * voice, you can also draw up a parent service plan in the circle of friends. Designing a scheme to give back to parents is an effective way to attract more parents to forward.
Third, finally, learn to comment on parents' circle of friends.
The comments mentioned here refer to the circle of friends sent by parents at ordinary times. Teachers should always keep interaction and communication with parents. When parents seek help in a circle of friends, your forwarding is also the greatest support for him and the best opportunity for him to remember you. If we can solve the problem directly for him, this is the best. Of course, this time is also the time for parents to help forward friends. Teachers should also comment and interact in the circle of parents' friends, and let parents feel the teacher's attention with the best praise and comments! This is also a tip for parents to recommend.