As the saying goes? Autumn radish race ginseng? Now? Small ginseng? Good season for listing. And the little dried radish is also performing a wealth drama. See how other people's Taobao points are made. 1

Chen Yiwu, who suffers from dwarfism, tried to sell Jieyang's best-selling dried radish online to supplement his life, but he didn't expect to get 1.5 million yuan in last year's Double Eleven. Although he is only 57 cm tall, he is rewriting the new height of life value with the help of the power of the Internet.

In order to earn money to treat his father, he opened an online shop to sell dried radish, and soon earned 1.5 million.

A bowl of rice porridge every morning opens a new day for Chaoshan people. If drinking dried radish rice porridge is a living habit of Jieyang people, then this ugly dried radish is also changing a person's life.

Chen Yiwu, a native of Jinhe Town, Jiexi County, Jieyang City, Guangdong Province, is 37 years old. Because of dwarfism, he is less than 60 centimeters tall and weighs only 30 kilograms. His mother also suffers from dwarfism. She is less than 50 centimeters tall and can't take care of herself.

Chen Yiwu's father is the only breadwinner in the family, and just last year, he was diagnosed with femoral head necrosis by the hospital. Faced with the embarrassment of the family and the serious illness of his father, the burden of life fell heavily on Chen Yiwu's shoulders.

After much deliberation, Chen Yiwu opened a small shop with the help of relatives and friends. At that time, he saw that the dried radish sold in his hometown was very popular and wanted to try to sell it online himself.

Out of support and trust for Chen Yiwu, the local supplier in Jieyang allowed him to sell the goods first and then settle the payment.

At that time, rural Taobao had just begun. Many villagers always have a feeling of suspicion and rejection because they don't understand e-commerce. Chen Yiwu drives his car door to door every day to help fellow villagers send and receive express delivery and do their ideological work.

What makes Chen Yiwu feel lucky most is that on 20 15, he participated in a free e-commerce training class specially held in Jieyang City to encourage and support rural youth to start businesses and get rich. How many rural Taobao people did Chen Yiwu know in this class? Master? . Did Chen Yiwu's online shop page go through? Master? After professional design, his dried radish stands out? The smell of hometown? Such a selling point. The sales volume of dried radish has finally changed from selling a few boxes a day to a dozen or even dozens of boxes.

When the sales of dried radish gradually increased, Chen Yiwu first thought of the lonely old people in the village. In Dutang Village, where Chen Yiwu is located, five old people have become his designated helpers.

Chen Yiwu's deeds of doing both Taobao and public welfare have been recognized by more folks, and his online store reputation and popularity are also growing. Soon, the sales revenue of his village Taodian in Dutang Village of Jinhe Town was among the best in Jiexi County 1 10 Village Taodian, and Chen Yiwu also became an excellent partner of Village Taodian.

Chen Yiwu: Three or four thousand yuan a month on average.

2011In 2005, Chen Yiwu made a profit by selling dried radish150,000 yuan, which was the largest order for village scouring in Jiexi County. April 20 16, the first Alibaba rural Taobao annual meeting was held in Hangzhou. Jiexi County has two outstanding representatives of village amoy partners, and Chen Yi Wu Chenggong stood on the podium.

It is Chen Yiwu's unchanging dream to sell dried radish in his hometown better. Although he is only 57 cm tall, he is rewriting the new height of life value with the help of the power of the Internet.

To build an information-based demonstration town, residents should study German hard and do cross-border e-commerce.

Jiexi Town, Jieyang City, Guangdong Province, where Chen Yiwu is located, is currently making every effort to build it? Internet+agriculture? Information demonstration town. Jieyang City expects that by the end of 20 17, the traceability rate of key food varieties in the city will reach 90%. By the end of 2020, a relatively complete agricultural information service system will be formed.

On August 29th, the rural Taobao Experience Hall in Jinhe Town, Jieyang City once again welcomed more than 20 freshmen. This training course was established from June 2065438 to June 2005. 1 1. At that time, in order to train more e-commerce entrepreneurs and e-commerce backbone talents, Jieyang Municipal Government issued the Implementation Plan for Training 100,000 e-commerce talents.

The agricultural products in the town began to test the water line here. Everyone wants to sell their hometown agricultural products through the Internet, just like Chen Yiwu sells dried radishes.

Lin, the person in charge of training in the rural Taobao Experience Museum in Jieyang City, Guangdong Province: There are more than ten shops selling these dried radishes, and the annual sales volume is 1 more than ten thousand.

Lin told the reporter of CCTV Finance "Economic Half-hour" that since the establishment of their 3.0 Village Amoy Experience Hall, Jiexi Jinhe Agricultural Special Products Association has also been registered and established here. After nearly a year's training, there are 704 new online stores in Jiexi County, with more than 3,000 employees? Internet plus? Work in related industries.

Although dried turnips and other agricultural products have been sold all over the country, they still have a greater desire to do cross-border e-commerce and sell agricultural products abroad.

At 8 o'clock this evening, the village hall was brightly lit, and Lin, who was in his fifties, sat next to the young man and began to learn German.

Just three months ago, when she first flew from Germany to Guangdong and was invited to give a lecture, she didn't even know there was such a city as Jieyang.

Four years ago, Lu Rufang's tutor came to China as an interpreter and tour guide. Four years later, when Jieyang vigorously developed Internet+agriculture, Lu Rufang was recommended by her tutor to Jieyang and started a reading class at a night school in Germany.

Many students who come to German evening classes are from the School of E-commerce Entrepreneurship of Jieyang Vocational and Technical College. Zhou Yi, a sophomore, has the loudest voice and the most standard pronunciation in her class. Lv Rufang often asks him to demonstrate.

Zhouyi is from Jieyang. He applied for the E-commerce Entrepreneurship College and studied German hard, hoping to sell his hometown's agricultural products abroad one day.

Driven by the Taoguan Village in Lin and other villages, Jiexi County took the lead in becoming the county with more than 100 villages in Guangdong Province. Jinhe Town became the first township in the province to achieve full coverage of every village. In Jieyang, the e-commerce service system of famous and special agricultural products at city, county, town and village levels is being improved.

The annual transaction volume reached1.60 billion, and the government invested 5 billion to build Jieyang information optical network.

Nowadays, Jinhe Town of Jieyang City actively promotes the online sales of agricultural products such as pumpkins, bamboo shoots and peppers with the help of rural e-commerce platform, and promotes them to villages and even surrounding areas as a replicable model.

In this process, the secret of Jinhe Town is to introduce leading agricultural enterprises, connect local agricultural products resources, and connect the online sales platform of agricultural products with the offline trading center. Internet plus, one town, one product? From goal to result. These seemingly natural things, at the beginning, are full of difficulties.

In September, it's time to plant radishes. Zhang Shaobao, the contractor, approached Lin Yiqun, the head of the radish production enterprise, to discuss the expansion of 20 mu of cultivated land on the basis of the original 60 mu of land, because on average, one mu of land can earn at least several thousand yuan.

But if the land here was not so hot five years ago. At that time, Lin Yiqun, a vegetable farmer, saw that Chaoshan had the habit of eating dried radishes, so he contracted more than 1000 mu of land and wanted to plant radishes intensively. At that time, people in Chaoshan who were business-minded would choose to do business, and there were almost no races on 70% of the land. The idea that Lin Yiqun was rooted in agriculture was out of date at that time.

Although a large area of land was abandoned, when Lin Yiqun chose to do agriculture, he just caught up with Jieyang's encouragement? One town, one product? Dongfeng. Jinhe Town is located in the southeast of Jiexi County. The town has 32,000 mu of cultivated land, with low hills 1.5 million mu. Radish is planted at the end of September every year and can be harvested in 65438+February, so radish is positioned as the main product of Jinhe Town.

When Lin Yiqun planted radish, Korean varieties were adopted to increase the added value of production and processing. Each radish can grow to 10 kg when it is ripe, but the dried radish is black and has a poor appearance. After repeated attempts, Lin Yiqun finally grasped the secret of raw materials, that is, harvesting and processing began when each radish grew to three or four kilograms.

At noon 12, no matter how busy, Lin Yiqun will go to the dried radish workshop to have a look. This is a very important production link, which is directly related to the color and taste of dried radish.

In order to make radish side dishes a common occurrence on the dining table, Lin Yiqun often cooks to study how to cook dried radish. He tried to stir-fry eggs and rice with dried radish, and developed nine different flavors of radish, such as garlic, olives, shrimps and mushrooms. Through such fine processing, the value of radish with less than 50 cents per catty in the field has doubled here.

Lin Yiqun, head of dried radish production enterprise in Jieyang City, Guangdong Province: If our retail price is almost 15 yuan.

In 20 15 years, dried radish in Lin Yiqun sold100000 sales through e-commerce marketing. And the whole Jieyang is like Jiexi County? One town, one product? In demonstration towns, 30 key rural cooperatives and 49 leading agricultural enterprises have emerged. A large number of agricultural enterprises, farmers' professional cooperatives and family farms have been electrocuted on the Internet, and agricultural products have been sold on Taobao, JD.COM and other websites, with an annual transaction volume of 654.38+0.6 billion yuan.

Zheng Yuanlong, Director of Agricultural Bureau of Jieyang City, Guangdong Province: 20 1 1333 yuan, the average annual growth of farmers' per capita income 12.8%, and the proportion of urban and rural (residents) income decreased from 2.43: 1 20 to 206,544.

On June 20 16, Jinhe Town, Jiexi County, which became a hit because of selling dried radish online, was selected as the first batch of small town construction projects 18, and became the second in the province. Internet+agriculture? A small town.

In order to better coordinate the agricultural resources in Jiexi County, the deputy county magistrate came to Biotechnology Co., Ltd. next to the radish planting base early this morning to design how to combine the high-quality sugar persimmon and other agricultural products here into another project in internet plus.

These agricultural products have started to be sold online. Because the radish planting base and processing factory next to Jinhe Town had planned how to connect them in series to form a large scenic spot combining agriculture and tourism.

Zeng, deputy magistrate of Jiexi County, Jieyang City, Guangdong Province: Its future development must be far greater than the scale of dried radish now.

In the whole Jieyang city, there is a more striking development plan. Build a smart leisure farm with the 500-year-old mountain lake village as the core; Promote the integration of agriculture and tourism and the shepherd project of the Internet of Things in internet plus with the theme of the new agricultural ecological mountain area; On the basis of radish planting and processing in Jinhe Town, we will continue to build an agricultural breeding sightseeing experience zone and an agricultural product processing experience zone. So as to promote the integrated development of the primary, secondary and tertiary industries, and strive to build? Internet+agriculture? Construction of small towns.

Yuan, Director of the Economic and Information Bureau of Jieyang City, Guangdong Province: In the next five years, we will invest about 5 billion yuan to increase our information infrastructure and strive to build this optical network city, this optical network city and all Jieyang.

Half-hour observation: Good policies help farmers get rich.

The biggest advantage of Internet e-commerce is that it can break through the geographical, venue and physical restrictions, greatly reduce the threshold and cost of innovation and entrepreneurship, and provide a new reference for narrowing the gap between urban and rural areas and comprehensively eliminating poverty in China. The radish looks unremarkable, but it has become a treasure for farmers to get rich. A catty of radish costs a few cents, but after pickled into dried radish, the value can be doubled by rolling it.

At present, the state has successively issued a series of policies to encourage e-commerce to go to the countryside and enter the village, and successively issued "Guiding Opinions on Accelerating the Development of Rural E-commerce" and "Guiding Opinions on Supporting Advantageous Agricultural Industries to Promote the Development of Agricultural Industrialization", which have been thoroughly implemented? Internet plus circulation? Action Plan and other documents, emphasizing accelerating the development of rural e-commerce. Radish can go out of Jieyang and go to the whole country through good policies. Other products also have opportunities, and so do other places. The key lies in people's vision and action.

;