1. First of all, you need to know what products your bidding promotion account sells, and then be familiar with the characteristics of the products and what advantages they have in the same industry.

2. Search for keywords: Search for keywords suitable for your industry through Baidu drop-down menu, keyword planner and some webmaster platforms.

3. Group keywords, the finer the score, the better. Matching pattern of keywords.

4. There are also creative copywriting, which must conform to the characteristics of products, highlight the advantages of their own products, and highlight the selling points of their products.

5. During the promotion period, the promotion area will change according to your company's requirements, and the settings of the landing page will also change.

6. Uploading these materials on Baidu's promotion client will soon pass the review, and no materials will go online illegally.