In the sales of professional cosmetics, there is an important post-work, that is, the conscientious technical guidance of beauty instructors to the sales targets. After a new product goes on the market, the effect of the product itself needs serious, meticulous and flexible explanation and operation by our beauty instructor. A cosmetic with excellent quality, without the care of this team in the later period, the effect of the product will not be so obvious and its vitality will not last long. 1, you should know the background of your company, understand its corporate culture concept, and closely link your personal image with the company image. When some tutors are on business trips, they often behave casually and loosely in front of customers. Of course, having good affinity is very valuable. However, if you are too casual and sloppy, your image will be reduced and the trust of the company will be greatly reduced. 2. Be familiar with the functions, effects, operating procedures and precautions of the product. 3. Have rich knowledge and skills of facial makeup. As a beauty instructor, besides knowing enough about products, it is also essential to master beauty knowledge. Because in-store beauticians are often trained, they must be proficient in reception, consultation and operation skills. I believe that a set of skillful techniques and a set of brand-new beauty concepts will add a lot of color to myself. However, it should also be noted that some things can't be copied mechanically, and they should be more flexible and adaptable. 4. Beauty instructors must also have experience in beauty salon management and good communication skills. Beauty salon owners appreciate and like such beauty instructors most. Now there are all kinds of products, and everyone says yes. Of course, having a good product effect is the most basic thing, but the beauty salon owner may think: can you get additional value-added things from our company? For example, can you learn more management concepts from manufacturers for free? In today's fierce competition, the biggest pressure for bosses is to think about how to make their beauty salons invincible. So take the initiative to communicate with the customer and suggest what she should do to achieve the best results. 5. Beauty instructors also need to have the ability to independently host presentations. General companies will have specialized beauty lecturers engaged in this kind of work, and sometimes factory owners will personally take the lead. However, if the beauty instructor can undertake all this independently, it can save some manpower and financial resources for the company under the condition of insufficient personnel arrangement, and the beauty instructor himself will be gradually improved. Of course, to be an excellent beauty instructor, besides the above points, you should also have a healthy body, strong professionalism and loyalty. The most important thing is that we should believe in ourselves and our products. Keep learning and improve yourself.