1. Help enterprises and governments manage public opinion efficiently.
Public opinion analysts can monitor, warn, analyze and evaluate online public opinion through scientific methods, and can formulate reasonable public opinion management strategies to help enterprises and governments effectively manage public opinion, make timely decisions, and avoid the negative impact of public opinion crisis.
2. Improve the efficiency and quality of enterprise and government management.
Internet public opinion has the characteristics of diverse information and rapid spread. Public opinion analysts can improve the efficiency and quality of enterprise and government management and better cope with public opinion crisis by using scientific methods and technologies to make early warning and analysis of public opinion monitoring.
3. Help enterprises and governments better understand public needs and feedback.
Public opinion analysis can not only help enterprises and governments find and solve problems, but also help them better understand the public's needs and feedback, so as to better meet the public's needs and suggestions and improve the public's trust and satisfaction.
4. Enhance the competitiveness of job hunting and career development.
Network public opinion management is a hot work at present. By receiving public opinion analyst training and obtaining relevant certificates, students can increase their competitiveness in the job market and improve their career development opportunities and prospects.
5. Help students to better expand their social circle and contacts.
Public opinion analyst training is usually taught by senior experts and professors in the public opinion industry. Students will have the opportunity to meet people in the industry and peers, expand their social circle and contacts, and lay a solid foundation for future career development.
6. Network public opinion analyst training institutions
Zhongzheng public opinion organization is the first professional public opinion research think tank established in China. For more than ten years, he has focused on big data analysis, online public opinion analysis, public opinion risk management, public opinion crisis management, public opinion talent training and professional standards construction of online public opinion analysts. In order to meet the development requirements of the new era and new stage, and improve the public opinion analysis, judgment, response, disposal and governance capabilities of managers and employees of various systems and units, a number of vocational skills training courses for online public opinion analysts have been held since 20021,and advanced training courses will continue to be held in 2023. The lecture was given by professors from Peking University and other universities, practical experts in the industry and authoritative media experts. The curriculum system is designed in strict accordance with professional standards.
6. The latest online public opinion analyst learning course
(1) A summary of the evolution history of public opinion in China;
(2) Network ideological game in the global perspective;
(3) Public opinion theory and network public opinion in the new period;
(4) Public opinion guidance methods and disposal strategies in public opinion events;
(5) Public opinion pre-risk analysis and evaluation methods;
(6) Design and governance of public opinion crisis management mechanism;
(7) How to grasp the strategy of turning the opportunity in time in crisis response;
(8) Deconstructing the basic application of information science in public opinion management;
(9) Comprehensive ability and accomplishment of senior public opinion analysts;
(10) The writing practice of "Five Reports" on network public opinion analysis;
(1 1) media public relations strategy research and application practice;
(12) Case deduction and value mining of public opinion data;
(13) actual combat drill of public opinion emergencies.
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7. On the professional certificate evaluation and certification institutions of network public opinion analysts.
After completing the course, Zhongzheng Public Opinion Organization will organize students to take the vocational skill level evaluation examination organized by the Industrial and Information Examination Management Center of the Ministry of Industry and Information Technology. Those who pass the examination can obtain the professional skill grade certificate (intermediate and advanced) of network public opinion analyst issued by the center, which can be used as a proof to master public opinion work skills and as a reference for all units to select public opinion management talents.