Chapter 1: Summary of the opening activities of the new store * * Rainbow Department Store was put into trial operation on September 29th and 30th, 20 13, and successfully opened on October 60th with the cooperation of Qixin Qi Xin. Although there are some minor problems in the process and details of the event, the valuable experience feedback from these problems will provide an important basis for opening new stores and holding large-scale events in the future.
First of all, the significance of openness, I summed up the following opinions:
1** Feiyue Rainbow Department Store is located in one of the most influential business districts in Fuzhou, which has brought better help to brand awareness, expanded the influence of * * brand in Taijiang business district and even Fuzhou market, and laid a better foundation and start for brand upgrading, image display, market layout and reputation enhancement.
2. Comprehensive and in-depth communication and cooperation with shopping malls, headquarters and third parties have provided valuable experience for New Zealand companies to prepare for the opening of new stores and organize and undertake large-scale commercial activities.
Secondly, as far as the overall effect of the opening stage is concerned, I have summarized the following opinions:
1. As far as the planning of this activity is concerned. This activity is well planned, rich in content and good in visual effect. The content of activity planning includes the preparation of gifts, including the purchase and design of brand-specific cups, the preparation of "red envelopes", the sending of SMS platform, the invitation of telephone customers, and the on-site layout of Suli color ball studio, which are worth learning from in the future.
As far as this recruitment problem is concerned. Recruitment has been a long-standing problem, but before the opening, Qi Xin made concerted efforts to meet the staffing needs of the new store by various means, such as online recruitment, off-site setting, shopping mall assistance, relationships, hiring temporary workers, and taijiang staff transfer.
3. As far as decoration is concerned. The overall decoration style is high-end and upscale. However, due to the lack of details of the decoration workers, there are still some minor problems, such as uneven dressing of the stickers in the fitting room, rough picture frame of the cashier's image, repeated calls to urge its professional process (the installation of the container glass wall is not timely enough), and unsatisfactory lighting effect.
III. In view of some problems existing in the early stage of opening, the following suggestions are summarized:
1. Activities:
There were not many customers invited on the day of the event, and the gifts were basically not sent out. The overall activity did not achieve the expected results, and the performance in the first two days of the activity was not satisfactory. How to attract more customers? How to make better use of carefully prepared gifts? How to better improve the transaction rate and then promote the achievement of performance? These are all areas that we need to think about and improve.
Summing up and thinking about this experience, I give the following suggestions: ① Customers invited by the late opening ceremony can get a gift directly with leaflets or text messages (customers invited by telephone can also get it for free on the spot). The prepared gifts can be brand-specific coffee cups or other gifts. Suppose there are 50 invited customers, the turnover rate of customers after giving gifts is 25%, the unit price of customers is 800 yuan, the contribution is 50*25*%*800= 10000 yuan, and the gift given is only the cost of a cup. So how did the performance on the opening day come from? Use a simple formula to calculate: performance = people flow * store entry rate * try-on rate * transaction rate. With enough popularity, try-on is particularly important. (2) in order to improve the try-on rate and push the transaction rate, you can prepare some exquisite gifts as soon as you enter the store and give them to the customers who try them on. "If you want to take it, you must give it first." Gift preparation can be 1-3 yuan's key chain, ballpoint pen, pad, trinkets, mineral water (canned cola) and so on. It is very conducive to the improvement and achievement of performance.
Promotional activities are generally accepted by consumers, and clothing stores are people's industries. Therefore, the promotion strategy of clothing stores must be people-oriented and conform to the principle of win-win for consumers and enterprises. However, the core contradiction of promotion focuses on the problem of "sales-gross profit-customer income". Therefore, the opening of characteristic new stores must be based on "giving up gross profit, ensuring passenger flow and sales volume" and ensuring "popularity". In the later stage, we can consider appropriately reducing the cost of arranging balloons and carpets on site and directly giving the money saved to customers.
2. In terms of personnel recruitment, recruitment information should be released as soon as possible in the later period. This recruitment is a bit hasty. After the admission is confirmed, we will communicate with the shopping mall in time to discuss recruitment and other related matters, or we can go to other brands of women's clothing counters in advance to find suitable talents.
3. Strengthen the supervision of the renovation progress and renovation effect. In order to better display the image of shops and commodities, the selection of spotlights can refer to the effects of other counters. According to professional drawings, find suppliers to confirm face to face.
4. Make a project progress follow-up table, specific to people, specific to time, so that everyone bears the burden and everyone has indicators. (Factory renderings, renovation progress and effect, activity planning, personnel recruitment, pre-job training, stocking, and layout before opening)
Acosta
Thursday 20 13 10 17.
Chapter II: Summary of the opening activities of the new store Jiangsu xx Liquor Co., Ltd. held the opening ceremony in the flagship store of xx Kunshan. 20 1 1 XX Road, Kunshan City.
The theme of this activity is "xxxx Wine Classic", which will enhance the market awareness of xxxx brand, enhance the centripetal force of employees, enhance the multi-sectoral cooperation ability between the head office and branches, and highlight the good start of xx wine industry directly facing the market.
I. Self-evaluation of activities
Generally speaking, our opening ceremony was successful at all stages, and the reasons for success are summarized as follows:
1, which is well prepared.
We cooperated with many departments to coordinate the relevant work plans and staffing, and achieved comprehensive planning and adequate preparation, which also became the prerequisite for the success of this event.
2. Close cooperation
The active assistance and efforts of all departments ensured the smooth completion of the activities. All the staff who participated in the activity and the functional departments who cooperated with the activity actively cooperated to make the activity easier.
Second, behind the success, we thought about our own shortcomings.
The existing data of 1 and xxxx are insufficient. Because there are very few filing materials about xxXX in XX liquor industry, the material preparation for the event has not reached the best posture. The collection of "xxxx" data will be the focus of the later work of xx wine industry.
2. Lack of foresight. In the preparation of the activity, we failed to make adequate plans for the special circumstances that may occur in each link, which led to the hasty progress of the activity.
3. The connection between xx and XX planning. Although we are trying our best to cooperate, due to the essential differences of products and the new employees' ignorance of products, we are not prepared enough for the scarcity of information in the preliminary preparation.
4. Time control. In the preparatory work, the corresponding work items were not reached as scheduled for some time.
Third, the significance and results of the activity
1, small investment and great effect. Although the venue and capital investment of this activity are limited, many guests present at the event have promoted the activity to a higher level, which fully reflects the strength and resources of the group company.
2. This activity can be regarded as a good start for xx wine industry to enter the liquor market, covering the surrounding cities from Kunshan, and letting the audience know about xx wine industry and xxxx from point to point.
3. The whole process of this activity has been analyzed and rehearsed many times in the early stage, which makes all the links in the activity go smoothly, achieve a complete success and achieve the expected purpose.
4. This activity also fully exercised the cooperation ability of all colleagues in xx Liquor Industry and the mutual cooperation with various departments of the group company.
We completed the opening ceremony with great significance at low cost and high quality.
Chapter III: Summary of New Store Opening Activities Under the care and leadership of General Manager Liu and General Manager Ai, and under the overall planning of Professor Huang, all employees of "Zu's Spring and Autumn Festival" United as one and Qi Xin made concerted efforts to successfully complete the opening ceremony of "Zu's Spring and Autumn Festival". It laid a good foundation for shaping the new brand of "Zu's Spring and Autumn" and creating a new situation of "Foot Bath Club". The main work is summarized as follows:
The first part: The specific division of labor of celebration activities.
Chief planner: general manager of public relations affairs-responsible persons: Li and Wang Li.
Contact property management, urban management, industry and commerce, taxation, public security and other departments. And invite competent personnel to guide the work.
Ceremony and Etiquette-Person in Charge: Professor Huang and Li Hangying
1. Shuanglong Rainbow Gate, provided by Wuhan Meihua Company, contact person: Yi Zheng1397156587 82781265.
2. Weifeng Gong and Drum Team (more than 40 people) Contact: Su Youe 1387 1562072
The magnificent gongs and drums team of more than 40 people really added a festive atmosphere to the celebration and pushed the opening ceremony to a climax.
Attract many onlookers.
3. Celebration basket (customized by Li)
4.6 hostesses (self-help)
5. Rainbow Gate banner, content: the opening ceremony of Zu's Spring and Autumn Foot Bath Health Club.
6. Etiquette clothing: rent 6 sets of cheongsam.
Signature-Executor: Wang Fang
Responsible for the registration of guest gifts and the return of membership cards. Our staff doesn't know the guest because his signature is too personal. Haoxiuliu
Always present, the membership card rebate can proceed smoothly.
Head of team marketing: Li Hangying
Select two people to form an usher marketing team to conduct on-site sales of distinguished membership cards in the room.
Head waiter-in-charge: Zheng Zhiwei.
Responsible for the arrangement and coordination of the club's technical personnel and waiters. While ensuring the quality service for the guests, we will mainly recommend the characteristics of Zu Chunqiu, establish a good reputation and build a brand image.
Dinner reception-Executive Director: Zhu Zhihua and Han Mingxing.
Dinner starts at about 7 o'clock and ends at 9 o'clock. Plus the guests and employees in the company, there are five tables in total. Before the banquet, Wang Li, Hu Li and Li Hangying arranged a banquet. During the dinner, Mr. and Mrs. Liu and Mr. Ai toasted everyone and expressed their gratitude. After the banquet, I wish the general manager, Han Mingxing and Li Hangying a good job in the follow-up cleaning.
Part II: List of Activity Expenditure (omitted)
The third part: problem induction and experience introduction.
First, the problem is summarized
Due to the hasty preparation time for the celebration, preparations began on the 26th and 24th. In addition, most of us are attending this kind of activities for the first time, and the resources and alternative information at hand are relatively scarce, and some problems have appeared in the celebration process to varying degrees.
Second, the introduction of experience
In modern society, resources are efficiency and information is money. Only those who have mastered certain resources and information can improve work efficiency and save costs.
1. Miss Etiquette recruited herself.
The waitresses provided by the celebration company are all charged by the hour. Generally 2 hours in 80 yuan-120 yuan/person. According to our welcome plan, it takes 5 hours to start at 2 pm and end at 7 pm. The total cost of six hostess is about 1000 yuan. After comparing the prices, we decided to recruit ourselves. With the help of the previous university resources, the recruitment information was released on the evening of the 24th, and telephone contact was made. On the afternoon of the 25th, six hostesses were recruited. The recruitment cost is zero. From 12: 00 to 19: 00, the total cost of six hostesses is only 300 yuan.
2. Yi clothing rental
There are many costume rental shops in Luoshi North Road, Hongshan District, Wuchang, which can provide all kinds of performances and ceremonial costumes. The general price is 8- 10 yuan/set. After the celebration, I returned my ceremonial clothes on 27th and had a conversation with the owner of Huayi Performance costume rental Store (Mr. Wu's telephone number is 87878484, mobile phone 1387 1533538). I understand that they have a lot of bands and artists' resources, and they can provide them to customers for free as long as they rent clothes. Avoiding ceremonial celebration companies or brokers and directly looking for bands and entertainers can greatly reduce costs.
Step 3 give gifts
At the opening ceremony, considering the diversification of promotion methods, I provided two boxes of 500 self-help e-cartoon family cards as promotional gifts, which were given to the guests present on that day for free. About 50 cards were presented that day, and the remaining 450 cards were placed at the bar for further publicity and presentation. It is best to explain the gifts in advertisements, which will help stimulate consumer demand.
Part IV: Personal work experience.
First of all, through the planning and implementation of the opening ceremony of Zu Chunqiu, I realized the huge gap between planning and implementation. On the one hand, planning must be combined with reality, with reality, in line with reality. On the other hand, three points of planning, seven points of execution. When the planning case is submitted, the project is only 30% completed; Execution is the most important. At the same time, in the process of implementation, you may encounter many unexpected problems, so you should learn to be flexible, don't stick to the planning case, change it, constantly adjust and improve the planning according to the actual situation, and really serve the project from the reality.
Secondly, the truly weighty planning must be implemented step by step through a series of links such as market research, internal diagnosis and resource integration. One is process guarantee, and the other is time guarantee. Half a month before the opening ceremony of "Zu's Spring and Autumn Festival", we should come up with a set of systematic primary marketing promotion scheme and high-level brand promotion scheme, including the opening ceremony scheme. The soldiers and horses have not moved, save for a rainy day. In this way, all the work can be carried out in an orderly manner.
Moreover, before planning, the planner must fully communicate with the decision maker and make clear the real intention of the decision maker. In this way, the planning scheme can be completed in one step and the work efficiency can be improved. Planning cases involving cost budget are the most challenging and difficult work for planners. because
Because the expense budget involves all walks of life, and each industry has multiple price systems such as market quotation, market transaction price and internal settlement price, it is difficult for laymen to master the price quotation.
Finally, the planner and executor of a project can be separated or combined into one. Planners must be familiar with the industry, both internal employees and external brains. The executor must be familiar with the company first, and then understand the industry field. For me, I was really caught off guard when I was not familiar with the company.
Concluding remarks
After several days of intense preparations, the opening ceremony of "Zu Chunqiu" came to an end. We now review the work of this celebration, sum up experience and draw lessons. There is only one purpose: I hope it can be used for reference and guidance for our smooth work in the future. Because I just came to work in the company 10 days, I only stayed in "Zu's Spring and Autumn Period" for 3 days, and some of them don't know much about it. I only see trees, not forests, so it is inevitable that there will be mistakes and omissions. If there is, I will correct it, if not, I will encourage it.
Chapter IV: Summary of opening activities of new stores The opening ceremony of Chinalco Huada Technology Co., Ltd. came to a successful conclusion. Generally speaking, the activities of the company's opening ceremony are of great significance, conveying the information of our company's official opening to the outside world, showing our company's image and style, getting further recognition and support from the outside world and the industry, and promoting the company's development. At the same time, the overall effect of the celebration activities is also good. Although there are some minor problems in the process and details of the event, the valuable experience feedback from these problems will provide an important basis for holding large-scale events in the future.
First, the attention of leaders is the premise, strict organization is the guarantee, and unity and cooperation are the key.
Company leaders attached great importance to the opening ceremony. General Manager Luo personally took the lead and set up a preparatory group for the opening ceremony, with Deputy General Manager Liu Qiping as the deputy head. Plan the celebration plan, venue layout, dining place arrangement, etc. General Manager Luo and General Manager Liu personally attended the front-line guidance meeting, which fully reflected the importance attached by the company leaders to this celebration.
According to the instructions of the leaders, we have completed a detailed, scientific and rigorous celebration plan, including the celebration time and place, the list of participants, the celebration schedule, the preparation of celebration documents and materials, and other related matters (registration, accommodation, pick-up, vehicle scheduling, venue layout, meeting personnel composition, etc. ). And arrange the contents of these details for anyone and be responsible for them. And notify each organizer in writing of the whole celebration schedule, so that everyone can understand what they should do. In the process of celebration, the staff at the celebration site give full play to their subjective initiative, start small, observe carefully, be good at grasping the details, and grasp the service needs together with the conference staff. After the celebration, the general manager's office arranges to sort out the celebration materials in time, which is conducive to absorbing the essence of the celebration and facilitating later search and browsing.
Celebration reception is a complicated and tedious work, which requires sincere cooperation and step-by-step implementation of team goals. Everyone takes obeying orders as his own code of conduct. Zeng Jinhui, one of the main leaders of the preparatory group, put the preparatory work first and worked continuously until midnight. Qin Xiang, who is in charge of vehicle arrangement, also touched everyone in the preparatory group and was still concerned about the implementation of vehicles late at night; Everyone in the preparatory group strives to implement every work, obey the organizational arrangements and deal with emergencies. The members of the preparatory group reached a tacit understanding, which reflected the team spirit and the corporate culture of seeking truth from facts and unity, and left a deep impression on the leaders and invited experts attending the meeting.
Secondly, as far as the significance of the opening ceremony is concerned, we have summarized the following opinions:
1. This activity is the first time that our company has conducted such comprehensive and in-depth exchanges with trade associations, chambers of commerce and other organizations. The most important significance of this activity is to effectively undertake the achievements of market investment promotion and show them to the outside world; It has greatly promoted the investment promotion of the green energy-saving power station market and paved the way for the subsequent operation of the market.
2. It provides valuable experience for our company to prepare, organize and undertake large-scale commercial activities.
Third, as far as the overall effect of market opening is concerned, we have summarized the following opinions:
1. As far as the influence of this activity is concerned, through in-depth communication with electrolytic aluminum and manganese industry associations and low-carbon fields, a series of forums, seminars, industry conferences and business meetings were organized continuously during the opening period, and green and energy-saving DC power station projects were realized in the industry.
The purpose of rapidly enhancing popularity and expanding market influence has made a good start for the later operation of the market.
2. As far as the achievements in personnel transfer, organization and coordination of various departments within the company are concerned, it is a practice and breakthrough for the company to clarify the responsibilities of all personnel in each department, mobilize the work enthusiasm of all employees and give full play to the subjective initiative of all employees to participate in the organization and preparation of activities.
Chapter 5: Summary of new store opening activities This activity is a good start to enhance the market awareness of "Easyhome" brand, enhance the centripetal force of employees, enhance the multi-department cooperation ability between the head office and branches, and show that Easyhome faces the market directly.
I. Self-evaluation of activities
Generally speaking, all stages of our opening ceremony were successful, so we summarized the following points:
1, the materials are well prepared.
We cooperated with many departments, coordinated relevant staff and material suppliers, and made comprehensive plans and adequate preparations, which became a prerequisite for the success of this event.
2. Close cooperation
The active assistance and efforts of many departments ensured the smooth completion of the activities. All the people involved in the activity and the functional departments that cooperate with the activity actively cooperate to make the activity easier.
Behind the success, we thought about our own shortcomings.
1. The list of reserved merchants is uncertain. Because the number of contacted merchants or factory leaders who can attend the opening ceremony in Laiyang is uncertain, the hotel accommodation preparation before the opening ceremony failed to reach the best state, which is unpredictable for the instability of the number of merchants coming and going.
2. Lack of foresight. In the process of activity preparation, we failed to make adequate plans for the special circumstances that may occur in each link, which led to a bit of haste in the activity process.
3. The docking between office and business is not perfect. Although all departments are preparing how to better coordinate the opening work before the opening, the arrangement of banquet tables is still a communication loophole between the two departments, which leads to the planned thank-you luncheon without communication.
4. Time control. In the preparation work, the work items corresponding to the department time were not reached as scheduled.
Second, the significance and results of the activity
1, a small investment has a great effect. Although the venue and capital investment of this activity are limited, many guests present at the event promoted the activity to a higher level, which fully reflected the strong support of the city leaders and Shandong companies.
2. This activity can be regarded as a good start for Easyhome to enter the home market, covering the surrounding cities with Laiyang as the starting point, and letting consumers know Easyhome from point to point.
3. Through the analysis of previous meetings and the assistance of colleagues in Shandong Branch, all aspects of this activity went smoothly and achieved the expected purpose.
4. This activity also fully exercised the cooperation ability of all colleagues in Easyhome and the mutual cooperation with colleagues in various departments of the branch.
The opening ceremony of Laiyang Yiju is of great significance. The staff completed the assigned work with full enthusiasm and completed the high-quality opening ceremony at a lower cost.