For example:
1, community shops around campus, school ground promotion
2. Place promotional materials (such as umbrellas, banners, shops, public welfare fences, etc.). ) Below the community line within the radiation range.
3. After school/during the parent-teacher conference in the surrounding schools, set up stalls for consultation and collect information.
4. Multi-channel cooperation to participate in exhibition activities
These seemingly "advertising" media, mainly made of materials, landed in the form of low cost, but did not play a great role in promoting the development of current educational institutions.
Second, the new development model of online marketing in education industry
The rapid development of Internet has given birth to the development of network marketing. Compared with traditional marketing methods, online marketing has the advantages of low cost, wide coverage, strong pertinence and large amount of information. The network marketing function of education and training institutions can be realized through the comprehensive application of various network marketing means, and constantly innovate.
For example: the construction of official website, the spread of search engine bidding ranking, personal media information transmission, online virtual community, instant messaging tools (QQ, WeChat), mobile media (short message group).
Third, it is the last word to do a good job in product and content output.
The so-called offline development, the air force takes the lead. Before opening each area, a lot of content marketing needs to be carried out in advance to attract enough target customers, and then offline enrollment work is carried out.
For example, a high-quality forum can not only improve the viscosity of customers, but also attract a lot of traffic with information websites. At the same time, the page layout and interactive display of course products are done in the website and forum, thus constructing a complete registration channel.
Fourth, accurate positioning of target customer groups is the key.
Efficient marketing promotion, in addition to choosing the right platform and time, also needs to accurately locate the target population and cover advertisements to as many target people as possible, which is the key to the promotion of educational institutions.
Mastering crowd characteristics and behavior preferences can make marketing work get twice the result with half the effort.
For example, the target population in the language training industry, for example, has the following five characteristics:
1, bachelor degree or above, mainly distributed in education, finance, tourism and other industries.
2. I want to learn English and Japanese most, and pay attention to listening and speaking ability.
3, yearning for quality life, the consumption level is above average, and it is biased towards fashion brands.
4. Mainly focus on European cars, and the favorite model is cars &；; Sport utility vehicle
5. I prefer self-help tours, and I like adventure in Southeast Asia or high-end tours in Europe.
In addition, the community is also of great significance to the education industry. Without a community, it is difficult to retain potential students.
The product repurchase of old students, with the help of community promotion and registration, will be more effective and accurate than other channels. Of course, the premise is that the community operates well and the reputation of educational products and services is recognized by most students.
5. Effectively improving the conversion rate is the ultimate goal.
In the era of digital upgrading of various industries, the marketing of education and training industry also needs to keep pace. Good education and training, drainage and transformation are the key to success or failure.