In view of the negative public opinion on the internet, we should attach great importance to it ideologically, be proactive in attitude, act quickly and decisively, and effectively grasp the following three points in order to better control the public opinion of the company.
1. It is very important to prevent the negative public opinion of the company. It is impossible to completely avoid the occurrence of negative public opinion information, and good negative public opinion monitoring is needed to control it. When monitoring, we should focus on the media channels with frequent negative public opinion of enterprises, capture and identify sensitive information in time, take preventive measures to prevent and control risks, and effectively reduce negative public opinion information of enterprises. At the same time, employees are trained in public opinion prevention and control and reputation risk management knowledge, so as to guide employees to enhance their sensitivity to online public opinion, become "monitors" of the company's negative public opinion information, pay attention to and report negative public opinion information in time, and fully safeguard the company's reputation and image.
2. It is very important to strengthen the public relations work of negative public opinion and make a good plan. In daily management, enterprises should establish a public opinion prevention and control plan mechanism, set up a negative public opinion emergency leading group, strengthen organizational leadership, and regularly or irregularly carry out negative public opinion information emergency plan drills to enhance the emergency response capability of enterprises. In particular, the top management of enterprises should strengthen the theoretical knowledge study of public opinion control, do a good job in the training of "news spokespersons" and improve the ability of crisis public relations. In the exercise, it is necessary to fully coordinate the responsibilities of all departments and employees of the enterprise and form an effective joint force to prevent and control negative public opinion.
3. The key lies in timely guidance. We should adhere to the principle of focusing on facts, adhere to the attitude of seeking truth from facts, find out the truth, coordinate with relevant departments, respond bravely and effectively, make full use of mainstream media, report the progress of negative public opinion in public relations in a timely manner according to objective facts, especially the focus, key points and doubts, so that the public can pay more attention to and understand the work of enterprises in responding to public opinion and take the initiative to respond. In coping with the work, we should also know how to put ourselves in the other's shoes, find out the motivation and purpose of the complainant, adhere to the orientation of solving problems, and replace "blocking" with "persuasion".
Correct steps can help enterprises shorten the crisis handling time and minimize losses. It takes some skills and time to find negative public opinion and solve it. Enterprises should make use of existing resources, actively evaluate, classify and monitor public opinion, and adopt appropriate crisis public relations strategies. Closely integrate with the Internet to create competitive advantages for enterprises and recover losses to the maximum extent. You Yujie has many years of experience in this field and will better escort your enterprise road.