The store logo is not only a display of the store logo, but also a means to increase the visibility of the store. Shop logo design should be concise and eye-catching, easy to identify, understand and remember. At the same time, the design style should be bright and novel, so that the logo has a unique appearance and a refreshing visual effect, thus infecting consumers. It is necessary to give customers a pleasing feeling through aesthetic patterns.

Second, distinctive personality.

Logo is used to express the unique personality of the store; It is also used as a unique symbol so that consumers can identify the unique quality, style and business philosophy of the store. Therefore, the design must be unique and distinctive, giving consumers a sense of freshness.

Third, accurate matching.

Accurate matching means that the meaning of logo must be accurate, and the store name must match the logo. The logo of the store should be cleverly endowed with meaning, provocative and intriguing. Only in this way can the expected effect be achieved.

Fourth, a beautiful balance.

Graceful balance means that the modeling of shop logo should conform to aesthetic principles, pay attention to the balance of modeling, and make the graphics give people an overall beauty and strong feeling. Beautiful balance also needs to be shaped in terms of lines, shapes and sizes. , so that graphics have both dynamic and static beauty.

Five, conform to the trend

In order to make consumers familiar with and trust, logo must be used and promoted for a long time in order to take root in consumers' hearts. At the same time, logo should be constantly improved to adapt to the dynamic changes in the market environment. Some signs have been used for too long and can't keep up with the times, and their functions will be greatly reduced.

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