Network marketing can be divided into broad sense and narrow sense according to the way of realization. Beijing Changping Computer Training believes that network marketing in a broad sense refers to the marketing activities carried out by enterprises using all computer networks (including intranet, EDI industrial system private network and Internet), while network marketing in a narrow sense refers to Internet marketing.
The main forms of network marketing:
Network news: news theme planning, keyword setting, release location and network media selection.
Forum marketing: post creativity, key information, release effect (top, hot post, etc. ), guided reply, etc.
Video marketing: creativity, release location, news forum communication coordination, secondary communication.
SNS website communication: theme planning, executive team, senior netizens' participation.
Network topics: website selection, theme activity planning, page design level, communication and coordination of news forums, and participation of opinion leaders.
Knowledge question and answer: keyword matching, question and answer design, senior management team and senior ID participation.
Blog (Weibo Communication): Naming, Content and Interaction, Long-term Maintenance and Update.
Picture (wallpaper) marketing: celebrity star, PS, mass communication, system communication cooperation.
Word-of-mouth marketing: product service, good product quality, interactive entertainment personality.