First of all, it is necessary to distinguish whether the trainees are studying operation training or sales anchor training with goods. If it is operation training, it must be that the rules and operations of each platform are completely different and require professional learning. However, if it is anchor training with goods, then professional anchor training institutions must effectively train sales anchors, and this course is a tool-based anchor training course, which is suitable for anchors of any sales platform with goods.

E-commerce strives to bring fans from various departments such as promotion and operation to the live broadcast room. At this time, for professional anchors, it is necessary to use their professional knowledge to retain fans, which is what everyone often calls live content. The live content includes not only products and other knowledge, but also value-added knowledge and services that fans need to obtain. On the other hand, the sales anchor with goods is the embodiment of the overall e-commerce work results and the soul of the entire e-commerce personnel structure.