First, the necessity of a return visit.

For any organization or institution, customer satisfaction is a key indicator, which not only affects the company's reputation, but also directly affects its operating results. Visiting customer complaints is an important means to improve customer satisfaction and maintain a good reputation. Through return visits, organizations can better understand customers' needs and expectations, and then improve products or services.

Second, the proportion of return visits

Although the proportion of return visits for ordinary complaints is usually between 5%- 10%, it is not fixed. In some cases, if the complaint is particularly complicated or serious, more resources are needed to deal with and pay a return visit. If the organization or organization has specific business objectives or marketing strategies, they may adjust the proportion of return visits according to these objectives.

Third, improve the return visit effect.

In order to improve the return visit effect, institutions or organizations need to ensure that their return visit process is timely, professional and effective. This means that they need to have a perfect return visit process, including training employees how to handle and solve complaints effectively, and how to communicate effectively with customers by telephone, email or other means.

Customer relationship, handling process and collecting customer feedback on common complaints

First, establish a good customer relationship.

A return visit is not only to solve personal complaints, but more importantly, to establish and maintain a good relationship with customers. Through effective return visits, organizations can show concern and respect for customers, which is helpful to enhance their trust and loyalty. For some potential problems or dissatisfaction, we can also find and solve them in time through a return visit to avoid the expansion of the problem.

The second is to optimize the complaint handling process.

Through the analysis of the results of the return visit, the organization can understand the customer's satisfaction with complaint handling and the existing problems. This will help the organization to optimize its complaint handling process, improve the ability to solve problems and improve the quality of service. At the same time, for some recurring complaints, the organization also needs to deeply analyze the reasons and fundamentally solve the problems in order to reduce the occurrence of similar complaints.

Third, collect customer feedback for continuous improvement.

Visiting is not only an important step to solve current complaints, but also an important way to provide organizations with opportunities for continuous improvement. By collecting customers' feedback and suggestions, organizations can understand customers' needs and expectations and make improvements according to these feedbacks. This not only helps to improve the service quality and competitiveness of the organization, but also helps to meet the needs of customers and improve customer satisfaction.