1. Determine keywords and make reasonable layout.
Be sure to determine the keywords of the website and make a reasonable keyword layout. First of all, we should find high-traffic words and long-tail keywords related to the theme of the website, and lay out the title, text, pictures, links and other aspects of the website, so that Baidu crawler can easily grab the content related to keywords, thus improving the ranking.
2. Add internal and external links to the website.
Increasing the internal chain and external chain of the website is the key to improve the ranking of the website in Baidu search engine. Internal links can help reptiles find more web pages and speed up the weight distribution of web pages. External links can increase the authority and popularity of the website and make the crawler think that the website has higher quality and value.
3. Optimize the content quality of the website
In Baidu search engine, content is king, so optimizing the content quality of the website is also the key to improve the ranking. To maintain originality and timeliness, use some high-quality pictures, videos, audio and other multimedia elements to enrich the content of the page. At the same time, we should strengthen the use and layout of keywords to make the page more in line with the user's search intention.
4. Improve the metadata of the website.
Metadata refers to some descriptive information contained in the page source code, including page title, keywords, description, etc. In order to improve the ranking of websites in Baidu search engine, it is necessary to improve these metadata to make it easier for crawlers to understand the content contained in the page, thus improving the weight value.
5, improve the speed of the website page
In the Internet age, users pay more attention to page speed. If the page speed is too slow, users will easily lose, and it will affect the crawler's evaluation of page quality. Therefore, when optimizing Baidu SEO ranking, we should pay attention to improving page loading speed and reducing repeated page requests.