1In June 1998, two new shareholders, Wei Long Co., Ltd. and Wang Lian Co., Ltd., purchased the controlling stake in ATV, and appointed Mr. Huang Baoxin as the chairman of the board of directors and Mr. Feng Xiaoping as the chief executive officer.
ATV is now an influential TV station in Asia, providing all kinds of high-quality programs for the public and winning a good reputation. After the new shareholders took over, they were more committed to promoting China culture.
ATV's self-made programs include drama series, information variety shows, news and current affairs reports, women's and children's programs, etc. , more than 3000 hours a year, distributed in more than 30 countries on four continents: Europe, Asia, America and Australia. For the convenience of audiences all over the world, ATV's programs distributed around the world are equipped with local applicable languages, including Mandarin, Vietnamese, Thai, Cambodian, English, Japanese and Korean.
In Hong Kong, ATV is broadcast on two channels respectively. The Cantonese channel is "Local Hong Kong and Taiwan", and the weekly broadcast time is about 155 hours. The English channel is an "international channel" with a weekly broadcast time of about 140 hours.
The drama series is the highlight of Asian TV production, with an annual production time of about 600 hours. ATV's dramas are novel, creative, diversified, serious and rigorous, pursuing perfect pictures and bright rhythm, and are recognized by peers as reaching the international level.
ATV's early dramas, such as Zhen Chen, Huo Yuanjia and The Kindness of the Earth, were deeply loved by mainland audiences. High-quality dramas produced in recent years include: Goodbye sunny day, I have an appointment with zombies. Two. Wandering around the world, movie mogul, God's retribution, love what you think, beautiful legends, TV storms, chivalrous people's kindness and so on.
Every year, ATV holds some large-scale comprehensive programs, including the earlier Miss Asia contest, the Hong Kong men's contest, the top ten TV advertising awards ceremony, ATV Taiwan Province Celebration Festival, etc., which are rich in content and unique. The Mid-Autumn Festival party "Moonlight on Xiangjiang River" jointly organized with CCTV is even more eloquent. Last year's "Soaring in this Autumn" and "China Performing Arts Talent Selection Competition" broke through the format of Taiwan Youth and the campaign program, which was the result of bold attempts.
ATV's information programs are highly respected in the Chinese world. It is really "ATV, information comes first". A series of stories about finding a foreign country &; Three. Won the highest prize in the survey of Hong Kong TV program appreciation index in 1998, 1999 and 2000 respectively, which shows the prime number of Asian TV production; Winning the prize has not reduced ATV's enthusiasm for innovation and creativity. Last year, the launch of "looking for hidden drugs" caused great repercussions. And "Starlight with Me" produced by ATV is also very popular. In order to cooperate with the national plan to promote northwest development, ATV even spared no effort to shoot the information documentary "Journey to Northwest Development"; ATV is the first in the history of television in Hong Kong, with the first newspaper editorial program "ATV Review", which is fair, to the point and deeply appreciated. On the current affairs talk show "Zhang Li's Ordinary Talk", columnist Zhang Li talks about what's going on in the world and sees Zen in peacetime.
The Asia Television News and Public Affairs Department provides "in-depth and vivid" news reports to Hong Kong audiences every day, and transmits them to all parts of the world through the Internet and satellites. Elaborate feature films have won awards at new york International Film and Television Festival, Chicago International Television Festival and Singapore Television Exhibition. Last year's "Visiting Everyone has a Story" and "60 Minutes of Current Affairs" also won awards in the 2000 Hong Kong TV program appreciation index survey, and the results can be seen.
ATV also has an ATV enterprise company, which is responsible for the distribution of ATV programs. In recent years, it has actively entered the domestic market, diversified its business and set up offices in many big cities to strengthen communication with the mainland.
In order to take root in Hong Kong and enter the domestic market, ATV set up Guangdong ATV Academy for Performing Arts in Dongguan, Guangdong, in order to cultivate domestic performing arts and television technology professionals and provide support for the Hong Kong base.
Facing the challenges of the new century and knowledge economy, ATV is determined to forge ahead. The Internet sites of Asia Television (www.hkatv.com and www.hkatv.com.cn) are very popular with netizens because of their rich content, entertainment and news, with more than 3 million hits every day. ATV website is the pioneer of network TV service, and now it can provide more than 8,000 minutes of video-on-demand network TV service every day. In addition, the ATV website has reached agreements with some large Internet websites in Hongkong and China. Besides online links, other projects have also been launched, including the second Miss China Network Competition, which is a collection of all provinces and cities in China and North America. ATV has also won the right to host Hong Kong and Macao, providing more comprehensive and exciting content for Chinese people all over the world.
ATV series I and II & news program "Looking for a Foreign Country Story"; Three. In 1998, 1999 and 2000, respectively, they won the highest award in the survey of Hong Kong TV program appreciation index.
ATV's early dramas, such as Zhen Chen, Huo Yuanjia and The Kindness of the Earth, were deeply loved by mainland audiences. Excellent plays produced in recent years include: I am chaozhou people, I am from Guangzhou, and The True Story of Fat Cat I&; Two. Mu Guiying, a gourmet, I have a date with a zombie. Two. Travel around the world, movie mogul, karma, love what you think, beautiful legends, TV storms, chivalrous people's kindness, etc.
Some influential large-scale comprehensive programs held by ATV include Miss Asia Campaign, Hong Kong Men's Campaign, Top Ten TV Advertising Awards Ceremony, ATV Taiwan Province Celebration Gala, Xiangjiang Mid-Autumn Festival Gala, Take-off this autumn, Chinese Artist Selection Competition and so on.