2008-05-09 Source: Author/Anonymous Shopping Mall Every soldier will receive a lot of military training after enlisting and before taking part in combat. Even without actual combat, training never stops. This is the so-called "training for a thousand days, using soldiers for a while." In fact, soldiers who have no time to train or are under-trained will also be thrown into the frontline battlefield where the fire is scattered. As a result, it is conceivable that soldiers who have not been strictly trained are either killed or surrendered soon on the battlefield, and the combat effectiveness of the whole team can also be imagined. The clothing terminal store is the battlefield of hand-to-hand combat. The soldiers who put themselves into this battlefield are our shopping guides and store managers. Since shopping malls are like battlefields, we should give a lot of training to those shopping guides who put themselves into the terminal to fight. In fact, there will be shopping guides who have not been trained or have no time to go to the store for training. As a result, they often resign or die quickly, or surrender to other camps; A few shopping guides may have grown up by groping, but the price of growth is to practice with our many customers as the goal. Terminal shopping guide needs training "shopping guide" literally means "guidance" and "purchase", that is, "guidance" and "purchase". The core of shopping guide work is to guide and help customers choose and realize the purpose of customers entering the store to buy. Take three boxes of eggs to explain the problem to everyone. Skills What is a skill? For example, there are two adjacent food stalls, and there are two different sales methods. After making eggnog for customers, one asked, "Boss, do you want to add eggs?" Another shop cooked egg wine for customers and asked, "Boss, one egg or two eggs". As a result of sales, we naturally know who will sell better. This is skill, not words. What kind of language causes customers to guard against it? What kind of words promote buying? It is what the shopping guide must know and use in the process of receiving customers at the terminal. Good skills, shopping guide can get twice the result with half the effort. These are all skills. Mentality What is a mindset? For example: which is better to sell, eggs or duck eggs? Everyone knows that eggs sell well and customers can accept them. Why? Are eggs cheap? More nutritious? No, research shows that chickens are more excited than ducks after birth, and they will croak everywhere and attract attention with excitement! This is the mentality of terminal sales-excitement. At the terminal, always looking for excitement, being able to keep this excitement, and spreading this excitement to customers, the sale is completed. That's the mentality. "Boss, you don't know that our eggs are farmer's eggs, and the nutrition of soil eggs is very rich. An egg has two more nutrients than ordinary eggs." Let's have one.