When entrepreneurs start brand positioning, they are often prone to problems such as unclear personality, too wide, too narrow or misplaced positioning. The basic principles of brand positioning are summarized as follows:
-brand positioning should consider the conditions of the enterprise.
-Brand positioning should consider the characteristics of the product itself.
-Brand positioning should focus on the psychological characteristics of "target customers".
-Brand positioning should study the positioning and demands of competitors.
-Brand positioning should consider costs and benefits.