One night, I received a phone call from a friend who said that he had encountered a lot of troubles at work recently and had made up his mind to resign. I said, why the sudden impulse? Then, I analyzed with him: recently, affected by the epidemic, the overall market economy environment is particularly unsatisfactory. If we get to naked resignation at this time, are we a little irresponsible to ourselves and our families?

We often encounter this situation in our work and life, and there are countless chic feelings in our minds that "the world is so big, I want to see it", but after all, it can't compete with the sense of powerlessness brought by "bank credit card bills and loans".

The whole process lasted for half an hour, and finally, the other party reported that you talked too much and I didn't know what to decide.

I didn't expect that. I seem to have said a lot of nonsense that seems valuable but has no sense of logic. This is a typical inefficient expression ~

The main reason of low expression efficiency is confusion of thinking, and the root of confusion of thinking lies in the lack of structure.

It suddenly occurred to me: how to effectively convey valuable information in the communication and expression of work and life.

Why many times we talk a lot, but the other party doesn't get to the point. Perhaps we have made a common fault of low expression efficiency, which is mainly manifested in the disorderly stacking of information and no classification.

Our expression needs to be put on airs! What is a shelf? Just like our bookshelves, we can sort books and arrange them in a certain order.

Similarly, the shelf of communication and expression is to arrange what we want to say in a certain order, and this shelf is a tool for thinking arrangement.

And the shelf of our communication and expression is often three layers. Why three layers?

Do you find that leaders like to say one sentence every time they speak: "I'll make three points briefly ..." (The reality is that leaders often say more than three points)

So, the number 3 is amazing. When expressing, it is often said that three points are the most acceptable.

Saying 2 gives people a feeling of being unconvincing;

It's easy to forget to say 4 o'clock.

So, what are the most common and commonly used expression structures in our work and life scenes?

* * "Timeline Structure" * */Parts 1

Timeline structure, as its name implies, is to expand the content in chronological order.

In the process of work, we need to introduce the company to our customers frequently. At this time, a lot of information will appear in our minds. Such as the company's main business, company scale, product type, business data, strategic planning, etc.

But if there is no main line of expression, it will be very confusing, and the other party will not get information when they first contact. At this point, we receive each other through years and memorabilia. For example, the company was founded in 2000, and went public at 200 1, and its market value exceeded10 billion in 2009, and now it has grown into a world-class company.

Therefore, the development process of the company can be clearly demonstrated through the timeline structure. * * In addition, the timeline structure can also develop according to the smooth development of events.

For example, we usually find that leaders usually use "first, then, finally" when teaching their subordinates how to deal with a matter. Through this step-by-step clarification, subordinates can not only know the specific implementation methods, but also clearly see the whole picture!

Timeline structure is especially suitable for us in a stressful environment before our minds are open.

It is the most frequently used and simplest expression logic in all expression frameworks. Our most common usage scenario is to report the progress of work.

For example, when reporting a project, you can first talk about how you pushed forward the project step by step as planned in the past, then talk about what ideal results you have achieved now, and finally predict what problems you may have in your future work and what support you need from your leaders.

This step-by-step preparation will make suggestions and requirements more acceptable.

Solve the problem structure! /The second part

What is the problem-solving structure, which we often use: problem-cause-solution, and the corresponding English is what-why-how. We usually encounter this kind of problem, and suddenly the leader asks you why your performance has declined this month. At this time, how do you answer?

Most people will find a bunch of reasons at this time, because the market is not good and there are not enough marketers.

If we use the "problem-solving" structure, we will say: * * explain the problem first, then analyze the causes of the problem, and then put forward some measures to solve the problem.

The foothold of this structure is: how, that is, the "result-oriented" in the workplace.

If we can figure out a solution to the problem, this is the most valuable information.

Then, the complete expression structure is:

First of all, admit the boss's problem: boss, sales did drop a lot last month.

Secondly, analyze the causes of the problem: I analyzed the reasons, mainly in the following aspects:

First, competitors launch new products, resulting in the loss of users;

Second, our products were planned for a promotion last month, and many customers bought them in the early stage;

Third, the recent turnover of sales staff is large, and the passion of team members is low.

Finally, the most important step is to give a solution.

In view of the above three problems, I think I will do the following: 1. Communicate with the product research and development department to speed up the launch of new products and understand the latest trends of competing products. Secondly, do a customer survey and plan the marketing activities this month. Finally, hold meetings and group building within the team to stimulate their work passion and enthusiasm. The above is the "problem solving structure"

Factory Structure/Part III

FAB structure is attribute, advantage and benefit, and English words are characteristics, advantages and benefits. * * feature (attribute), that is, what this thing is.

Advantage, that is, what are the differences and advantages compared with competitors.

Benefit, that is, what benefits can be brought to customers.

This structure is the most common in our marketing activities. If we recommend products to customers, such as high-end mobile phones to successful people, if we master the FAB structure, we can express it like this:

The first is the feature/attribute. What is this thing and what are its characteristics? Made exclusively by mobile phone red dot designer, only 100 sets in the world.

Secondly, what's the difference between advantages and competitors? The mobile phone body is customized with rocket material, reaching diamond hardness;

Finally, the benefits/benefits, what benefits can be brought to customers. Mobile phone is a symbol of your status, not only with face, but also with social status.

..... The above characteristics are suspected of opening a brain hole.

Therefore, if we pay attention to observation, we will find that FAB structure is often used in the marketing field. In addition, when we introduce ourselves, we can also use FAB structure to sell ourselves as products to each other, which needs to highlight our own value advantages.

Simply put, it is: basic situation+extraordinary place+available help. "

last words

Review three effective expression structures of my recent resumption: timeline structure, problem-solving structure and FAB structure. In practical application scenarios, if you can master one of the expression structures skillfully, you can add points to your own expression!