Gifts for the purpose of course marketing must be related to the main course, which can not only increase the use value of gifts, but also enhance the sense of value of courses and attract parents to buy them to the greatest extent.

For example, to sell math classes, you can give away stationery such as rulers and compasses; If it is a Chinese class, you can give away ancient poetry cards. ...

In addition to the principle of relevance, the choice of gifts can also follow the following principles:

1. Meet the needs of parents

When choosing gifts, training institutions should also conform to the principle of being close to and solving customers' living needs in time.

For example, send umbrellas in rainy season, fans in summer and hand warmers in winter.

Of course, the above is just a gift reference. Don't stick to this when training institutions choose gifts specifically. As long as the gift is useful to parents or students, it can achieve the purpose of "not being discarded by parents" or "being favored by parents of students" or even "being robbed", so it is no longer difficult for you to market or transform your curriculum.

2. Highlight the logo logo

The purpose of giving gifts is not only to attract parents, but also to promote, transform or build brands.

Therefore, when customizing gifts, you may wish to print the logo logo of the organization on the gift, publicize the courses and institutions, and customize the common ways of calendars. Now is the beginning of the new year, and it is a good time to customize the calendar.

This is not only a suitable gift, but also practical and promotional. In the long run, the calendar runs through the whole year, the logo of the organization will appear in the eyes of parents and students again and again, and the brand of the organization will be deeply rooted in the hearts of the people.

3. Quality awareness

Today's parents are mainly born in the 1980s and 1990s, and what this generation of parents have in common is their emphasis on quality.

If training institutions do not pay attention to the quality of gifts, they may lose parents who are attracted by gifts and lower their image in the eyes of parents, and the result is often counterproductive.

So it's best not to give gifts of poor quality.

2 gifts "value for money"

The price of the gift need not be too expensive, but it seems to be "value for money".

Don't underestimate this small gift. With the help of this gift, parents will feel that as long as the course can play a little role, the gift will be earned in vain; Even if this class is useless, you can make up for the lack of money with gifts.

No matter which possibility, parents themselves will not feel lost, which naturally reduces the risk of parents' choice.

"The price is not easy to guess, it looks very high-end" gifts can choose VR glasses, 3D printing pens, drones, e-books and so on. And the cost is mostly between 50-80 yuan.

In addition, larger gifts will also look valuable, such as suitcases, Barbie suits, remote-controlled robots and so on. And the cost range is mostly 50-80 yuan.

In addition, learn the cost of just-needed gifts-tie-rod schoolbags, stationery sets, exercise book sets, painting sets, etc. Almost 50.-80 yuan.

3 shaping added value

After the gift is purchased, it is not just given directly to parents. The action of "giving" can also be used to shape additional value and further shape the sense of value of institutional courses.

Training institutions can label gifts, attach introductions and make exquisite packaging.