1. Introduction to Enterprise Resource Planning
The so-called ERP is the abbreviation of English Enterprise Resource Planning. It is a new generation integrated management information system developed from MRP (Material Resource Planning). It expands the function of MRP, and its core idea is supply chain management. It jumps out of the traditional enterprise boundary and optimizes the enterprise resources from the scope of supply chain. It is a new generation information system based on the era of network economy. It plays an obvious role in improving business processes and enhancing the core competitiveness of enterprises. ERP began to appear in the early 1980s. Since 1990s, internationally renowned ERP products such as SAP and Oracle have entered China and expanded rapidly. Then, some early ERP products appeared in China, such as Case ERP, Lima ERP, Hejia ERP and Boko ERP.
His essence is how to organize production reasonably under the condition of limited resources, and strive to maximize profits and minimize costs. Sand table is to use plane or three-dimensional model to simulate the real situation, so that people can clearly know their concerns and make plans and decisions.
2. Introduction to ERP Sand Table Simulation "ERP Sand Table Simulation Countermeasure Course" is an excellent training course of UFIDA. It adopts the popular sand table situational teaching mode of Harvard University, and draws lessons from the related ideas and teaching methods of management group and similar training course companies. With the production enterprise as the background, each participating student, as the enterprise manager he represents, is exposed to the actual business scene and experiences the intensity of business competition on the spot, involving important roles such as finance, logistics, production and marketing. More importantly, in the whole sand table simulation operation process, it can greatly stimulate students' learning enthusiasm and exercise their overall concept and planning ability.
ERP sand table has certain rules. The following is a detailed introduction:
I. Market Segmentation and Market Access
The market is divided into local market, regional market, domestic market, Asian market and international market. Developing different markets requires different time and funds, as follows:
Market regions, domestic, Asian and international.
Development cost 1 2 3 4
Development time/year 1 2 3 4
market access
When a market is developed and enterprises are qualified to operate in the market, they can advertise in the market.
Two. market position
Market positioning is aimed at each market. The market position of enterprises is ranked according to the sales volume of each enterprise in the previous year, and the enterprise with the highest sales volume becomes the "market leader" in this market.
Three. advertisement
Advertisements are placed in different markets and products. If you invest 1M, you will have the opportunity to choose an order, and then you will have the opportunity to add a menu every 2M.
4. Acquisition of workshops and production lines
Purchase, lease and lease of plant (unit meter/year)
Workshop purchase price, rent and selling price capacity (production line)
Small workshop 40 5 40 6
Large factory building 30 3 30 4
Purchase, production conversion, maintenance and sales of production line
Production line type purchase price (m) installation cycle (q) production cycle (q) conversion cycle (q) conversion cost (m)
Manual production line 5 none 3 none.
Semi-automatic 8 2 2 1 1
Automatic 16 4 1 2 4
Flexibility 24 4 1 none.
5. Time and R&D expenses for product development.
Product P2 P3 P4
R&D Time (AM) 6 6 6
R&D investment (Q) 6 12 18
Basic information of enterprises in the first year
balance sheet
At the beginning of assets, at the end of liabilities, at the beginning and end of owners' equity.
Current assets: liabilities:
Cash 20 Long-term liabilities 40
Accounts receivable 15 short-term liabilities
Work in Process 8 Accounts Payable
Taxable amount of finished products 6 1
Raw materials 3 Long-term liabilities due within one year
Total current assets 52 Total liabilities 4 1
Fixed assets: owner's equity:
Land and Building 40 Shareholder Capital 50
Machinery and equipment 13 profit retention 1 1
Annual net profit of construction in progress 3
Total fixed assets 53 Total owner's equity 64
Total assets 105 total liabilities and owners' equity 105
[size=20] two. ERP simulation process is divided into five interrelated and independent departments. These five departments are marketing department, production department, finance department, purchasing department and management department. * * * Six people finished the work. The management department is the agent of the CEO, that is, the general manager, and the others are the marketing director, production director, purchasing director, financial director and financial assistant. These six positions were completed by six students respectively, and I also participated as the marketing director. Our company will strive to compete with other companies in the market in six years and the first year. What we have to do is to put the professional knowledge we learned in college into practical application and judge the market with our own thoughts.
1. Simulation process in the first year:
First of all, our team members analyze the existing production conditions and financial capacity, including production capacity, disposable finance, production costs, advertising orders, next year's expenses, product development, market development and other considerations.
According to the sand table rule, the order we can get is directly proportional to the advertising cost we put in a certain market.