The main responsibilities of the marketing department include fifteen aspects.

0 1, make the annual marketing target plan.

02, establish and improve the marketing information collection, processing, communication and confidentiality system.

03. Investigation on consumers' purchasing psychology and behavior.

04. Collect, sort out and analyze the performance, price and promotion means of competitive brand products.

05. Analysis of advertising strategies and competitive means of competitive brands.

06. Make a sales forecast and put forward the analysis, development direction and planning of the future market.

07, formulate product planning strategy.

08. Set the product price.

09, new product listing planning.

10. Make an access plan and implement the objectives of each stage.

1 1. Planning and organization of promotional activities.

12. Reasonable selection and management of advertising media and agents.

13. Formulate and implement marketing advertising promotion activities and public relations activities.

14, implement brand planning and brand image building.

15, responsible for production and marketing coordination.

Marketing departments have different emphases at different stages of products.

1. During the product introduction period, the responsibilities of the marketing department mainly include: investigating consumers' purchasing psychology and behavior; Make a product listing plan; Formulate the access plan and the implementation objectives of each stage; Set the product price; Make product planning strategy.

2. In the product growth period, the responsibilities of the marketing department focus on: establishing and improving the collection, processing, communication and confidentiality system of marketing information; Make the annual marketing target plan; Responsible for production and marketing coordination.

3. In the product maturity, the responsibilities of the marketing department focus on: analyzing the advertising strategies and competitive means of competitive brands. For the sales forecast, the future market analysis, development direction and planning are put forward. Make product planning strategy. Formulate advertising strategies. Implement brand planning.

Second, the responsibilities of the marketing manager

The marketing manager is fully responsible for the business and personnel management of the marketing department, and his specific responsibilities are:

0 1, comprehensively plan, arrange and manage the work of the marketing department.

02, formulate annual marketing strategy and marketing plan.

03. Coordinate the cooperation between this department and other departments.

04. Formulate the work norms, codes of conduct and reward system of the marketing department.

05, guide, check and control the implementation of the work of this department.

06. Cooperate with the Human Resources Department to train, evaluate and deploy marketing personnel.

07. Make market plans and budgets and supervise their implementation.

08. Make public relations and promotion plans and supervise their implementation, and plan annual, quarterly, monthly and special marketing plans.

09. Develop advertising strategies, including annual, quarterly and monthly advertising plans for specific activities.

10, scientifically forecast and analyze the market, and make preparations for product development, production and market launch.

1 1. Make market research plan and supervise its implementation.

12. Make the new product listing plan and budget and supervise the implementation.

13. Formulate procedures for reporting and auditing various expenses.

Third, the responsibilities of the market research director.

0 1, responsible for the formulation and implementation of market research plan.

02, establish and improve the marketing information system, formulate internal information, market intelligence collection, sorting, analysis, communication and confidentiality system.

03. Provide information decision support for this department and other departments.

04. Assist the marketing manager to make various marketing plans.

05. Organize macro-environment and industry surveys.

06, organize internal marketing environment research.

07. Organize surveys of consumers and users.

08. Distribution channel survey.

09. Collect market information of competitors and industry policies and information issued by governments, industry groups and societies at all levels.

10, and put forward new product development suggestions.

Four. Responsibilities of business planning supervisor of marketing department

0 1. Make various path configuration plans.

02. Responsible for sorting and classifying competitive product information.

03. Make product distribution plan.

04, formulate access and training, incentive and control policies.

05, regular analysis and evaluation of the visit.

06. Communicate with the sales department monthly sales plan in time and arrange production reasonably.

07, control the finished product, packaging style and inventory quantity.

08, control logistics and timely promotion plan.

Verb (abbreviation for verb) The responsibility of the product planning director in the marketing department.

0 1, according to the enterprise development plan, determine the product year and reading plan.

Be responsible for product development, and plan the commercial operation of products together with R&D, production, procurement, finance and other departments.

Responsible for comprehensive product planning, including price planning, packaging planning, access planning and extension planning.

04. Assist the advertising and promotion planning department in product advertising and promotion planning.

Responsibilities of advertising planning director of intransitive verbs marketing department

0 1. Make annual, quarterly and monthly advertising expense plans.

02. Be responsible for the planning and implementation of various products and public relations activities of the enterprise.

03. Choose an advertising company correctly.

04. Supervise the work of advertising and production agencies.

05. Develop advertising strategies for products in different periods.

06, advertising monitoring and statistics, and maintain business communication with production research director.

07. Evaluate the effectiveness of advertising and public relations activities in a timely manner.

Seven. Responsibilities of Director of Marketing Promotion Planning

0 1, according to the overall planning of the company, carry out annual, quarterly, monthly and holiday promotion activities.

02. Be responsible for drawing up various promotion plans, and supervise the implementation and effect evaluation of various promotion plans.

03. Guide and supervise the formulation and implementation of regional marketing promotion plans, formulate procedures for the declaration and approval of marketing promotion funds, and supervise the procedures.

04. Design, production and distribution management of promotional items.

05, regional sales analysis and statistics and put forward the promotion plan.

06. Make various budgets for different promotional activities in different periods, and control the use of promotional funds according to the budget.

Eight, the marketing department to promote the responsibilities of the production supervisor.

0 1, make annual promotion plan.

02. Responsible for the art design and production of counters and specialty stores in a shopping mall, as well as the design and production of POP.

03. Be responsible for formulating various promotion schemes.

04. Promote the budget and control of production cost.

05. Be responsible for the implementation of various promotion plans, supervise the implementation of the plans and evaluate the sales.

Nine. Responsibilities of tallyman in marketing department

0 1, arrange a fixed street visit route.

02. Visit retail customers directly.

03. Complete the commercial exhibition work and effectively manage the exhibition position, spatial position and ground display.

04. Post, hang and display auxiliary equipment at the effective point of purchase.

05. Cultivate the positive attitude of retail stores towards commercial display and more understanding of deep distribution.

06, actively understand and obtain all kinds of information of competitors, actively use effective channels to feedback relevant information and make suggestions.

07. Establish a good customer relationship, maintain a friendly attitude and establish the professional image of the company.

Actively and effectively use promotional funds, operate in the most economical way and maintain high efficiency.

09, complete, accurate and timely production, reporting all kinds of statements.

10, under the guidance of the market representative, manage the sales promotion personnel.

X. Cooperation between Marketing Department and Sales Department

The marketing department shall provide the following plans to the sales department, and make necessary explanation, training and discussion:

0 1, promotion plan.

02. Planning and arrangement of promotional activities/public relations activities. Check and communicate the activation status of the terminal market.

03.POP release plan. Promotion/PR Gift Distribution Plan.

04, annual, quarterly and monthly sales targets.

05, product market share and brand promotion plan.

The sales department shall provide the following work to the marketing department:

0 1. Terminal product display.

02. Product counting.

03, popular distribution.

04, network development, coverage.

05. Terminal sales.

06. Feedback of terminal promotion information.

07, regional sales.

08, competitive brand market information feedback.

09. Customer feedback.

The sales department should not only complete the monthly sales plan, but also feed back the market information and competing products, so that the marketing department can predict the future market demand trend according to the changing indicators in different periods, make the production plan for next month and adjust the next quarter.

When the sales department completes the effective delivery of products to the sales terminal, it should cooperate with the marketing department to achieve effective promotion, so that consumers can not only see the products, but also have the desire to buy them. Therefore, the promotion of sales terminals, such as product placement, the coordination of promotional activities and POP, is the scope of talent work in the sales department, and it is also one of the links that communicate with the marketing department more.

Product tally is the most basic job of business representatives. Its quality directly affects the sales of products at the end, and also affects the reputation of products in the hearts of consumers. Therefore, it is not a simple sales problem, which is related to the brand image and the management of the marketing department. So there must be communication in this respect.

In a word, the sales department involves the long-term development factors of the most advanced brands and enterprises in the market, and the sales department should communicate with the marketing staff normally.