Is the book of Jiangsu self-taught enterprise culture green? Introduction to Corporate Culture ~03297 Corporate Culture
The textbook used in this course is Corporate Culture, edited by Zhang Rende and Huo Hongxi, published by Nankai University Press 200 1.
References:
Chapter 1 Culture, National Culture and Corporate Culture
First, the assessment of knowledge points
Cultural connotation
national culture
The Formation and Development of Corporate Culture
Second, the evaluation requirements
Cultural connotation
1, memorization: ① human civilization and culture;
(2) Broad sense culture and Shaanxi culture, four levels of cultural structure.
2. Understanding: the characteristics of human culture.
national culture
1, back: traditional culture condenses national spirit.
(1) The cohesion of national spirit.
All ethnic groups have their own national spirit.
2. Understanding: carry forward the national traditional culture.
3. Application: the relationship between traditional culture and modern management.
The Formation and Development of Corporate Culture
1, memorize: the upsurge of corporate culture research.
2. Understanding: the scope and focus of theoretical research on corporate culture.
① Take values and value body as the foundation of enterprise survival and development and the core of enterprise culture to study;
(2) Pay attention to the research of enterprise management mode;
(3) Pay attention to absorbing the spirit of national traditional culture and the outstanding cultural achievements of all countries in the world;
④ Pay attention to integrating theory with practice, and guide and summarize enterprise management practice with corporate culture theory;
⑤ Pay attention to the research on the relationship between enterprise environment and enterprise culture construction;
3. The new development of enterprise management thought.
From experience management stage to scientific management stage and then to modern management stage.
4. Understand the necessity of building corporate culture in the tide of market economy.
Chapter II Connotation and Function of Corporate Culture
First, the assessment of knowledge points
Connotation of enterprise culture
Elements of corporate culture
The function of corporate culture
Second, the evaluation requirements
Connotation of enterprise culture
1, memorize: the concept of corporate culture
2. Understanding: the characteristics of corporate culture.
3. Application: the relationship between enterprise culture and enterprise management.
Elements of corporate culture
1, memory: enterprise environment
① the external environment of the enterprise
② the internal environment of the enterprise
2. Understanding: the meaning of values
3. Application: Hero
4, application: ceremony ceremony
5. Application: Cultural Network
The function of corporate culture
1, got it; The guiding function, cohesion function, incentive function and benefit function of corporate culture.
Chapter III Enterprise Values
First, the assessment of knowledge points
The meaning and characteristics of enterprise values
Orientation and formation of enterprise value
Shaping enterprise values
Second, the evaluation requirements
The meaning and characteristics of enterprise values
1, understanding: the significance of corporate values
2, memorize: the characteristics of corporate values
3. Understanding: The enterprise value system includes:
① Vertical value system; ② Horizontal value system.
Orientation and formation of enterprise value
1. Remember: corporate values are the core of corporate culture.
2. The formation of corporate values.
3. Understanding: the role of corporate values.
Shaping enterprise values
1, memorize: the basic principles of shaping corporate values.
2. Perception: several relationships that need to be handled in shaping corporate values.
3. Application: the way to shape corporate values.
Chapter IV Enterprise Spirit
First, the assessment of knowledge points
Basic elements of enterprise spirit
entrepreneurship
Enterprise employee style
heroic figure
Second, the evaluation requirements
Basic elements of enterprise spirit
1, memorizing: the elements of enterprise spirit include; Management philosophy values, moral concepts and market economy concepts.
2. Understanding: Types of entrepreneurship
entrepreneurship
1, memorize: the quality of entrepreneurs
2. Understanding: Entrepreneurship includes: innovative spirit, adventurous spirit, pursuit of Excellence, realistic spirit and dedication.
Enterprise employee style
1, remember: employees are the main body of the enterprise.
2. Understanding: the quality of employees. Including: cultural quality, psychological quality and moral quality.
3. Application: Staff training
4. Application: employee spirit incentive mechanism. Including: goal incentive, behavior incentive, competition incentive, environment incentive and feedback incentive.
heroic figure
1, memorize: the influence of heroes. Including: the hero is the practitioner of enterprise spirit, the hero is the typical enterprise, the hero is the symbol of the company, the hero embodies the characteristics of the company, the hero is the source of enterprise performance, and the hero inspires employees.
2. Application: Hero mode.
Chapter V Corporate Image and CIS Strategy
First, the assessment of knowledge points
corporate image
CIS strategy
Introduction and implementation of CIS strategy
Corporate image theme planning
Second, the evaluation requirements
corporate image
1, memorize: the meaning of corporate image.
2. Memory: the characteristics of corporate image.
3. understanding; The role of corporate image.
4. Application: corporate image system. Including: product image, price image, advertising image, customer service image, environmental image, employee image, public relations image and entrepreneur image.
CIS strategy
1, memorize: the significance of CIS strategy.
2. Understanding: CIS strategy-enterprise identification system. Include thought recognition system, behavior identity and visual recognition system.
3. Understand the relationship among MI, BI and VI.
4. Understanding: the role of CIS strategy.
Introduction and implementation of CIS strategy
1, memorize: the current situation of enterprises in China introducing CIS strategy.
2. Understanding: the basis of introducing CIS strategy.
3. Understanding: The principles of CIS strategy introduction include: strategic principle, nationalization principle, individualization principle, systematicness principle, innovation principle and operability principle.
4. Application: the process of introducing CIS strategy.
Corporate image theme planning
1, postscript: What is corporate image theme planning?
2. The form choice of corporate image theme planning.
3. Application: Problems that need to be studied and solved in corporate image theme planning.
Chapter VI Corporate Culture Atmosphere
First, the assessment of knowledge points
Overview of corporate culture atmosphere
The Construction of Corporate Culture Atmosphere
Construction of enterprise spirit atmosphere
Second, the evaluation requirements
Overview of corporate culture atmosphere
1, the connotation of corporate culture atmosphere
2. Types of corporate culture atmosphere.
3. Understanding: the role of corporate culture.
The Construction of Corporate Culture Atmosphere
1. Understanding: steps to create a corporate culture atmosphere.
2. Application: the method of creating corporate culture atmosphere. Including: ① the creation of physical environment atmosphere; ② Creation of institutional atmosphere ③ Implementation of the system; (4) Revision of the system.
3. Application: maintenance and creation of corporate culture atmosphere.
Construction of enterprise spirit atmosphere
1, understanding: interpersonal relationship. Including: ① the quality of managers; ② The art of management; ③ the quality of employees; ④ Internal communication of enterprises.
2. Understanding: Cultural Network. Including: cultural network center, management and application of cultural network.
3. Application: enterprise activities. Including: ① Etiquette and ceremony; ② Cultural and recreational activities; ③ Social welfare activities.
4. Application: social propaganda.
Chapter VII Operation and Management of Corporate Culture
First, the assessment of knowledge points
Influencing factors of corporate culture
Operating mechanism of corporate culture
Corporate culture management
Second, the evaluation requirements
Influencing factors of corporate culture
1, memorize: the influence of the external environment of the enterprise. Including: ① the influence of knowledge economy era on corporate culture; (2) The influence of the development trend of economic and cultural integration on corporate culture construction; ③ The influence of world economic integration on corporate culture; (4) The influence of socialist market economic system construction on enterprise culture; ⑤ The influence of China traditional culture on corporate culture.
2. Understanding: the influence of the internal environment of the enterprise. Including: ① the positive influence of internal environmental changes; (2) the adverse effects of changes in the internal environment.
Operating mechanism of corporate culture
1. Cognition: an incentive mechanism for the operation of corporate culture.
2. Understanding: the discipline and restraint mechanism of corporate culture operation.
3. Memory: the suggestive mechanism and content of corporate culture operation.
4. Understanding: the cohesive mechanism of corporate culture operation.
Corporate culture management
1. Understanding: "Understanding corporate culture" includes: understanding the essence of corporate culture and corporate culture of enterprises.
2. Remember: What should be done to identify corporate culture?
3. Application: the key to corporate culture management. Including: ① handling the relationship between reference and innovation, grasping the personalization and characteristics of corporate culture; ② Manage culture by cultural means, and insist on guiding and cultivating people by culture; (3) handle the relationship between virtual and real, intangible and tangible, adhere to both internal and external cultivation, and combine soft and hard.
Chapter VIII Dissemination and Exchange of Corporate Culture
First, the assessment of knowledge points
Communication overview
Internal communication of enterprise culture
External communication of corporate culture
Second, the evaluation requirements
Communication overview
1, memorizing: the meaning and way of communication.
2. Memory: Several ways of communication.
3. Application: corporate culture media. Including: ① symbolic media; ② Physical media; ③ Human body medium; ④ Mass media.
4. Understanding: the role of communication in corporate culture construction.
Internal communication of enterprise culture
1. Familiarity: the role of internal communication.
2. Memory: the content of internal communication.
3. Understanding: principles and skills of internal communication.
4. Application: Internal communication barriers and elimination.
External communication of corporate culture
1, memorize: the role of corporate culture in external communication. Including: ① the external spread of corporate culture is to create a good social environment; (2) Building cultural brand service for enterprises; Win the public with the appeal of culture and serve enterprises to consolidate and open up the market; ④ Purify social atmosphere and serve the construction of two civilizations.
2. Memory: the principle of external communication of corporate culture.
3. Memory: the medium for the external communication of corporate culture.
4. Understanding: Several main channels for corporate culture to spread abroad.
Chapter IX Cross-cultural Management of Enterprises
First, the assessment of knowledge points
Cross-cultural and cross-cultural issues
Cross-cultural types and cross-cultural management of enterprises
Comparison and improvement of cross-cultural management modes in enterprises
Second, the evaluation requirements
Cross-cultural and cross-cultural issues
1, memorizing: cross-culture and the emergence of its problems.
2. Understanding: Cultural differences and their manifestations. Including: differences in trust, values and cultural theories.
3. Understanding: Cultural conflicts and cross-cultural management of "foreign-funded enterprises".
4. Mastery: the characteristics of cross-cultural management.
Cross-cultural types and cross-cultural management of enterprises
1. Eastern and Western cultural types and cross-cultural management.
2. Understanding: Oriental cultural types and cross-cultural management. Including: the causes of cultural conflicts in the East, cross-cultural management in the East.
3. Understanding: The analysis of the current situation of cross-cultural management can be summarized as follows: ① the mutual penetration of Chinese and foreign cultural characteristics; (2) the change from expatriate management to localized management; ③ the combination of Chinese and foreign management forms; ④ Corporate culture integration; ⑤ Strengthen the cross-cultural management function.
Comparison and improvement of cross-cultural management modes in enterprises
1, memorize: clone management mode-the primary mode and characteristics of cross-cultural management.
2. Memory: the management mode of cultural infiltration-the intermediate form and characteristics of cross-cultural management.
3. Understanding: the advanced stage, characteristics and foundation of cultural integration model-cross-cultural management.
Chapter 10 Evaluation of Corporate Culture
First, the assessment of knowledge points
Evaluation elements of corporate culture
Corporate culture and corporate performance
Second, the evaluation requirements
Evaluation elements of corporate culture
1, understanding: five basic elements of corporate culture evaluation. ① enterprise values; (2) enterprise code of conduct; ③ Corporate culture network; ④ Adaptability to enterprise environment; ⑤ Corporate image.
Corporate culture and corporate performance
1. Understanding: What is the relationship between corporate culture and business performance?
Chapter III Comparison and Innovation of XI Corporate Culture
First, the assessment of knowledge points
Corporate culture model
Comparison of corporate culture models
Corporate culture innovation
Second, the evaluation requirements
Corporate culture model
1. Understanding: American model: highlighting individual ability and emphasizing rational management.
2. Understanding: Japanese model: attaching importance to team spirit.
3. Understanding: Western European model: attaching importance to employee participation in management.
4. Understanding: China model: Oriental family management.
Comparison of corporate culture models
1, memorize: the * * * same characteristics of different corporate culture models.
2. Differences and reasons of corporate culture patterns.
3. Understanding: the exchange and integration of different corporate culture models.
Corporate culture innovation
1, memorize: the significance of corporate culture innovation.
2. Understanding: the elements of corporate culture innovation.
3. Application: the process of corporate culture innovation.
Chapter XII China Traditional Culture and Corporate Culture Construction
First, the assessment of knowledge points
The Historical Development and Characteristics of China Traditional Culture
The Management Thought and Wisdom of China's Traditional Culture
The unique function and positive role of traditional culture in the construction of modern enterprise culture
Second, the evaluation requirements
The Historical Development and Characteristics of China Traditional Culture
1, Memory: the historical development of China traditional culture.
2. Understanding: the historical advantages and disadvantages of China traditional culture.
The Management Thought and Wisdom of China's Traditional Culture
1, Application: People-oriented
2. Application: retain talents and appoint talents.
3. Application: Aggressive
4. Application: respecting morality and emphasizing righteousness
5. Application: Focus on private cooperation.
6. Application: Seeking truth from facts.
7. Application: Strategic Thinking
8. Application: management technology
The unique function and positive role of traditional culture in the construction of modern enterprise culture
1, memorize: "creative transformation" from traditional culture to modern enterprise culture construction.
2. Understanding: The unique and positive role of China traditional culture in the construction of modern corporate culture. This function and function include: ① "people-oriented" human resources thought; ② the enterprise ethics of "unity of righteousness and benefit"; ③ the "win-win model" combining harmony and competition; (4) enterprises that pursue pioneering and innovative ideas.
Ⅲ. Relevant explanations and implementation requirements
In order to make the requirements of this syllabus easy for individual self-learners, social students and exam proposers to master, the relevant issues are explained as follows, and the implementation requirements are put forward.
I. Description of evaluation objectives
In order to make the assessment content within the scope of the outline requirements, and at the same time make the self-taught candidates, social assistance and examination questions play a rule-based role. On the basis of listing the contents of the examination, this syllabus makes specific requirements for each chapter and stipulates the assessment objectives. In the assessment objectives of this syllabus, according to the requirements of mastering the course content, the requirements of memorization, understanding and application are put forward. The requirements of the three competency levels are progressive hierarchical relationships, and the meaning of each competency level is:
Memory: Be able to know the meanings of related nouns, concepts and contents, correctly identify them and express them in your own language.
Comprehension: On the basis of rote memorization, I can fully grasp the basic concepts, theories and methods, grasp the related concepts, theories and methods and their differences and connections, and internalize them into my practical work ability.
Application: On the basis of memorizing and understanding, you can correctly explain related problems, use the knowledge in corporate culture courses to deal with and solve some problems in management or the knowledge in the courses, correctly explain some problems in corporate management, or learn to make some plans for corporate culture.
Second, about self-study teaching materials
The textbook used in this course is Corporate Culture, edited by Zhang Rende and Huo Hongxi, published by Nankai University Press 200 1.
Third, the guidance of self-study methods.
1. On the basis of comprehensive and systematic study of corporate culture textbooks, master the basic concepts, basic knowledge, basic methods and skills in the books. The content of this course involves the frontier management theory and the new direction of practical development in all aspects of corporate culture, so it should be mastered and understood by those who study management knowledge. All the chapters in this book are related in structure, but basically independent in content. Self-learners should first study all chapters comprehensively and systematically, deeply understand the basic concepts, knowledge and methods of corporate culture, and pay attention to the links between chapters to achieve mastery. On this basis, further study the key chapters purposefully. Never grasp the key points, guess the questions, and bet on the questions without knowing the whole course.
2. We should organically combine the theory and application of learning corporate culture courses, learn to use the basic theories in the book, analyze the corporate culture characteristics of some enterprises, and learn to express the basic knowledge and theoretical core in the book in our own practical language. At the same time, pay attention to the relationship between corporate culture, national culture and China culture. Pay attention to the national cultural background of corporate culture, the traditional culture and corporate culture of China, and the evaluation of corporate culture.
Fourth, the requirements for social assistance.
1. Social students should carefully study the designated teaching materials according to the examination contents and assessment objectives stipulated in the syllabus, make clear the different characteristics and learning requirements of this course and other courses, give practical and effective guidance to candidates who take the self-taught examination, guide them to prevent various deviations in self-study and grasp the correct direction of social students.
2. Strive to guide the self-taught candidates to strengthen their proficiency and accurate understanding of the basic concepts, theories and methods of corporate culture courses, and transform these basic knowledge into the improvement of practical application level. On the basis of tutoring self-taught candidates, focus on cultivating and improving their quality and ideological level, and improve their ability to analyze, understand and solve problems.
3. The course content can be divided into key points and general points, but the examination content is comprehensive. Social students should not exaggerate the difference between the key and the general, let alone separate the key from the general. Instead, it is necessary to guide the self-taught candidates to study the teaching materials comprehensively and systematically, strive to master all the examination contents and assessment knowledge points, and then highlight the key points of the content on this basis, giving consideration to the general, and do not focus on the key points in isolation, so as not to lead the self-taught candidates to the track of doubt.
Five, some requirements about life problems
1. The scope and assessment requirements of the proposition examination of this course should be determined according to the examination contents and objectives specified in this syllabus, that is, the examination scope should not be expanded or reduced at will, and the assessment requirements should not be raised or lowered. The examination proposition covers all chapters, and pays attention to highlighting the key chapters appropriately, reflecting the key content of this course.
2. The difficulty structure of each question in a test paper is moderate. The difficulty of the test questions is divided into four grades: easy, easy, difficult and difficult. In each test paper, the scores of questions with different difficulty levels are generally: easy to account for 20%, easy to account for 30%, difficult to account for 30% and difficult to account for 20%. It should be noted that the difficulty and ability level of the test questions are different, and each ability level will have some questions with different difficulty.
The examination papers of this course generally include multiple-choice questions, multiple-choice questions, noun explanations, short-answer questions and essay questions. Please refer to the appendix at the back of this outline for the specific opening status of various questions.
Appendix: Examples of Problems
First, multiple-choice questions.
1. Culture is a vast society.
Action means ideology.
2. Enterprises are the national economy.
Stent core blood cells
3. Corporate culture is a powerful factor to promote productivity. It is a force from culture, which can also be called.
Concentric Power, Cultural Power and Productivity
Second, multiple choice questions
1, as follows,,) is included in the category of spiritual culture.
Legal consciousness, aesthetic taste and values of computer decoration
2. The scope of material culture is very broad, mainly including)
Material conditions of social products and products produced and operated.
Physical environment behavior orientation
Psychological habits, cultural facilities and places
3. The emergence and development of human culture has its own characteristics.
Practice continuity, humanity, openness and nationality
Third, the noun explanation
1, education and culture
It refers to school education, social education, family education and other activities that influence people's ideas and moral quality and enhance people's knowledge and skills through various forms of education.
2. Culture in a broad sense
It is the sum of material wealth and spiritual wealth created by historical practice of human society.
3. Enterprise environment
It refers to the internal and external conditions of enterprise management and the premise of enterprise culture. Any enterprise is in a certain social and natural environment, which is restricted and influenced by the environment.
Fourth, short answer questions
1. Briefly describe the forms of corporate culture innovation.
There are two forms of corporate culture innovation. One is gradual, internal and moderate "reformist" innovation. One is rapid, foreign and strong "revolutionary" innovation.
2. Briefly describe the requirements for employees to establish professionalism.
Love your job and be highly responsible for it;
Strive to complete production tasks and strive for technical Excellence;
Strictly abide by labor discipline and various rules and regulations to ensure safe production;
Abide by professional ethics and serve customers wholeheartedly.
3. Briefly describe the importance of corporate culture network.
The importance of corporate culture network lies in that it not only transmits information, but also explains the meaning of information for employees. The information transmitted in the network is often interesting rumors about leaders or enterprise model figures. After the processing of the cultural network, it has added a lot of appeal to the employees who heard it, and the corporate values expressed by the behavior of corporate leaders and model figures have also been transmitted to all corners of the enterprise through this network.
Verb (abbreviation of verb) On the Problems of Literature
1. On the Japanese model: the main performance of "attaching importance to team spirit" in the specific operation and management of enterprises.
First, advocate collectivism management. In decision-making, in addition to formal communication, superiors and subordinates also communicate informally like "Dish", concentrating the wisdom of many people from bottom to top.
Second, advocate people-oriented management. By establishing all-round living facilities, organizing various mass organizations, holding sports competitions and sending wedding souvenirs or birthday cakes, employees can feel the warmth of the enterprise.
Third, the incentive system of Japanese enterprises mainly focuses on groups, not individuals. Japanese companies generally believe that if individuals are too prominent, it is not conducive to teamwork. In management, only by combining collective incentive with lifelong employment system can the overall efficiency be the highest.
2. On the main performance of entrepreneurs in the creation and practice of enterprise spirit.
First, the role of enlightenment. The vast number of employees in enterprises have shown various spirits, but this kind of performance is concrete and scattered. In order to make these formed spirits become the spiritual norms of thought and action that all employees abide by together, they must be highly refined and summarized by entrepreneurs.
Second, the role of education. Once the enterprise spirit is determined, how to become a colleague of all employees depends on entrepreneurs to carry out ideological education for the employees.
Third, exemplary role. Entrepreneurs are both advocates and practitioners of entrepreneurship. Enterprise leaders must become leaders who create and explore entrepreneurship, so as to promote the implementation of entrepreneurship.
Fourth, promote the role. The process of implementing enterprise spirit will be interfered by old traditional ideas and customary forces. Therefore, enterprise leaders must vigorously promote the spread and implementation of enterprise spirit through various publicity and education activities.
3. On the forms of workers' participation in enterprise management in western capitalist countries.
The first is the employee representative system of the company's board of directors or board of supervisors. Some countries, such as Germany, attach great importance to the position of employees in the decision-making bodies of enterprises and implement the employee representative system of the board of directors. The number of employee representatives attending the board of directors varies from 1 person to 1/3. The rights and obligations of employee directors are generally the same as those of other directors of the board of directors. Workers' representatives account for a larger proportion in the supervisory committee, which is composed of representatives of both employers and employees according to the principle of equal number. Usually, the management representative serves as the chairman, and in the case of an equal number of votes, the chairman has the decisive vote. The functions of JISC are to master policies, appoint and remove members of the management committee, supervise the business activities of enterprises and participate in important decisions of enterprises.
Second, the workers' committee. This is a widely used form. From the perspective of organizational structure, it can be basically divided into two types. One form consists of equal numbers of factory administrative representatives and workers' representatives, and the other form consists of workers' representatives elected by all workers in the factory. The factory committee is an advisory body.
Third, collective bargaining. In the past, the content of collective bargaining was limited to the issue of wages and working conditions, but now the scope of negotiation has expanded to important decisions of enterprises such as personnel changes and the establishment of company capital. This is the most common form of American workers' participation in enterprise management.
Fourth, workers' autonomous groups or small collective activities. This is a form in which workshop-level shift workers directly participate in management. All members of the team participate in team management, decide the ways and means to complete production tasks, and engage in technical transformation and quality improvement.
Can I use the People's Education Edition textbook for the self-study exam? What are the teaching materials for the self-study exam? Can I use the People's Education Edition textbook for the self-study exam? That depends on whether you want to be admitted to adult education. Or self-study.
What textbooks are there for self-study accounting? The subjects arranged by different provinces are different, but there is not much difference. You can go to official website, save the self-examination network.
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