What are the sales skills of maternal and infant stores?
Either way: when the customer wants to buy a product, don't ask you if you want it. You ask if you want it, and she has a 50% chance to answer no; Like underwear, do you want it? She might just say, no! If you ask: Do you want red or yellow? No matter which color you choose. But the result is to buy, unless she particularly doesn't want it, she will be guided by you. One of the colors has been selected. \x0d\ Follow the guidance: After the customer comes in, it is very important to know her real intention, but she won't tell you on her own initiative, so you need to ask questions to get the answer. When the customer comes in and she starts to look at the products, you should take the initiative to ask: How old is the baby? After the customer gives you the answer, you ask: which brand do you usually use? Finally, what do you want to buy today? After three questions and three answers, salespeople will have a clear understanding of customers: understanding, and then marketing goods will be very targeted. \x0d\ Principle of not talking about business in business: A real salesman is not selling goods to customers, but just chatting with customers. Like prose, the topic of chatting is baby care and product knowledge, which makes customers unconsciously trust you. Once customers trust you, they will take the initiative to ask you what products her baby should use, and then start selling goods. This is natural, but to do this, you need professionalism. \x0d\ Put yourself in the other's shoes: The reason why customers are wary of salespeople is that salespeople introduce products from the perspective of merchants. If you can introduce the product from the customer's point of view, it will be particularly acceptable, because as long as you are sincere, customers will definitely feel it. \x0d\ Member sales method: use computer software to strengthen member management and pre-charge membership cards, such as points, discounts, cash back, gifts, etc. Attract members to spend many times. \x0d\ Body Language Coordination Method: Everyone speaks with different speed, volume and expression, some are fast, some are slow, some even gesticulate, and some are very excited when speaking, but in any case, only people with similar speed, volume and expression will feel in tune, that is, we can get along well in daily life. Therefore, in daily communication, salespeople should do their best. For those who are slow to respond, we can introduce them to her slowly, because if you speak quickly, she will think you are bored with her, but in either way, it is most important to express the core meaning clearly. \x0d\ Compliment method: Compliment is one of the most effective ways to eliminate the hostile mentality of customers. Sometimes a proper compliment can bring customers closer in a few seconds, but compliment is a language art, and it will be indifferent if there are no customers; Excessive praise, customers dislike; When to start boasting and what to boast about needs to be more particular. \x0d\ Hypothetical trading method: Hypothetical trading method is an effective way for customers who are hesitant and lack opinions. Refers to the customer's intention to buy after introducing the products, but he hasn't made up his mind yet. The salesperson can assume that the customer has bought these products, put them directly into the shopping bag, and then order the cashier to make a bill. As long as it is not a big commodity, customers generally don't say much. Selling is like playing football. If you can't kick in, the perfect performance in front will not help. Getting customers to buy is the ultimate goal of sales. \x0d\ Leveraged sales method: In the sales process, when you feel overwhelmed or unable to take the initiative, you should use the power of a third party to promote the transaction in time. When you feel that the language introduction doesn't work, you can hand over the promotional materials provided by the customer manufacturers; When you feel that you can't find a breakthrough point, you can ask other salespeople to introduce you from another angle; The rights of the third party include: promotional materials provided by the manufacturer, other sales personnel, sales records, membership information and so on.