First, sales communication skills course.
The course of sales communication skills is customized for the lack of business skills of business personnel in the early stage of sales, and the training content in this area is the most in the market. The basic routines are mostly oral training in sales communication, customer objection handling skills and demand mining. Of course, there will be some differences in different industries. In fact, it is best to customize the training of sales communication skills courses according to the work needs of employees, and analyze the cases of enterprises to inspire teaching, so that the training will be more targeted and effective.
Second, customer psychology and behavior analysis course
For the sales staff of that English training institution, if they understand the customer psychology, the result of communication may be another situation. A truly confident salesperson must know the most direct answer to customers, "yes" or "no". The weakness of human nature is that many times we can't refuse others firmly and directly, so even if the customer finds a good excuse to refuse, don't take it as a signal of refusal, and insist on saying "no" from the customer's mouth, otherwise continue to ask. "Mr. Li, you are so happy, you don't have to go to work, and you have a lot of time to arrange for yourself? Then take the liberty of asking what Mr. Li has been doing recently or what plans he has? " "If there is enough time, why not come to our English training class to recharge? If you are good at English, you can enter a foreign company when you find your next job, or you can do business with foreigners when your business is big. One more language is too important. " Unfortunately, the salesperson was not confident enough about his psychology at first, and of course there was no need to talk about analyzing the psychology of customers.
There are too many people joining the sales team, although many people say that sales work is not easy. Everyone introduces products to customers with the same set of sales words as endorsements. For half an hour or an hour, the sales staff are talking about the characteristics, advantages and benefits of their products, while the customers stand and listen like primary school students. It is a common phenomenon to pay little attention to customers, so customers are advised to talk more, and salespeople can understand customers' real needs by asking questions, that is, analyzing customers' psychology and behavior.
Third, the mentality course.
Of course, it does not rule out that the salesperson has a high level of business. It can be seen from the skills used at the beginning of the call and the grasp of the sales rhythm that she should have received some training in sales skills. These people are often called business veterans and smooth operators. After a period of sales, many people will have a period of occupational fatigue and show no interest in their work and customers at all. They don't think it is important to have one more customer or one less customer. They regard sales as administrative work and do nothing from nine to five. This state is very terrible for salespeople. The course of sales mentality is to help sales people find the motivation to work, in addition to material rewards and spiritual rewards, to find passion and love for work from people's hearts.