Education consumption has been upgraded and extended, and education expenditure accounts for 35% of residents' consumption. Now, after 80s and 90s, parents are expecting the success of their children and their daughters. At the same time, the family structure of "4+2+ 1" is dedicated to the future of two generations.
3) Education itself:
In order to speed up the integration with the world preschool education, China has issued a series of strengthening and reforming documents, including new outlines, guidelines, standards and courses. In the newly promulgated Regulations on Kindergarten Work, it is clearly stated that kindergartens should be prevented from becoming primary schools.
4) Market position:
The national total is 65.438+0.36 billion, including children aged 0-6: 65.438+0.3 billion, children aged 3-6: 64 million, and school children: 42.65 million; Kindergarten admission rate is 75%; The teacher-to-teacher ratio is 1:4 1, and that in developed countries is 1:7. In the future, kindergarten education will be more and more demanding as a rigid demand, and the flexible demand for 0-6-year-old training will also be more and more vigorous.
5) Prediction of the arrival of two children:
The Family Planning Commission predicts that 26.26 million children will be added in 2020, which will bring a very large potential market, and children's products, children's wear and cultural and entertainment industries are all on the rise. Taking the diaper market as an example, it will reach 654.38+052 billion yuan.
Second, the problems in the development of early childhood education in China
1) Insufficient government investment, weak supervision and disorderly development.
According to the evaluation report of preschool education made by Chinese Academy of Educational Sciences, China's preschool education ranks 4145, the top four are Finland, Sweden, Norway and Britain, and the last four are China, the Philippines, Indonesia and India. On the score quantification, Finland scored 97.5, while China scored only 3 1.4.
2) The development of public parks and private parks is difficult. At present, the mainstream is public parks, private parks and mixed ownership. The disorderly development of collectivization is serious (running a park without a license)
3) There is a serious shortage of preschool teachers, and it is hard to get a vote for the director, and the quality is mixed. We are optimistic about the future development prospects of preschool education and training industry. Teacher-student ratio: 23:1(2009)—45:1(2015).
4) There is demand for early education, and there is no standard: rapid development, no standard, weak supervision and low quality of employees.
Third, the development trend of early childhood education in China
1) The "five major factors" (increasing population base, rising consumption, continuous binding of family structure, increasing tradition of attaching importance to education, and promotion of urbanization) are strongly supported.
2) The demand for "three major industries" (kindergarten, training and children's products) is strong;
3) the degree of specialization is getting higher and higher (high-quality educational resources will produce a high premium);
4) "Pre-school cakes are delicious and hard to swallow", and relying on majors to lay a solid foundation, kindergartens in the future should: rely on the background of colleges and universities to carry out Industry-University-Research through train; There must be a steady stream of teachers' protection; There should be corresponding management training to build the "Whampoa Military Academy" in the preschool education industry.