How does the new regional manager (supervisor) of pharmaceutical sales manage team building in the early stage?
Both colleagues who have just taken over the management of the new team and those who have been promoted to supervisor and regional manager hope that they can quickly integrate into the new team, make the team full of strong fighting capacity and show their ability to lead the team. Everything is difficult at the beginning, step by step, and making tea slowly in warm water is a long-term solution; Take office three fires, turn the team around in the crisis and make the team younger. Such measures belong to an extraordinary period, and they cannot be done without certain accumulation. Our initial team management measures are similar to the preparation of seven daily necessities. You need to start your management work from three aspects. The following contents are for your reference. First, fully understand the sales results. Understand the overall sales performance, completion rate, growth rate and share in the company of the team in n cycles through the report, and then understand the sales performance and share of each member of the team. Don't ignore the different competitive pressures faced by each member. Second, master the data of team sales effectiveness and other information. We can start from four points, 1, and target customer orientation. In addition to strict customer classification, the most important thing is to understand the maintenance of key customers by team members. 2. Do you have any suggestions on the frequency of customer visits? What is the difference between them and their subordinates? Maybe they won't say it, but they can observe it from their behavior. 3, information, mainly refers to the communication tools of medical representatives, used to communicate with customers product brand positioning, in order to promote customers to increase the number of prescriptions. When the medical representative uses this information, we can know whether the medical representative's work of visiting customers is in place. Because medical representatives enable customers to at least tell which company they are and what products they sell, they must fully understand the communication information provided by the company, accurately transmit the information, and have a certain understanding of each customer's information. 4. Marketing activities and resources. In the market environment of academic promotion or cash sales, what is the evaluation and understanding of medical representatives on market activities and resources? How was it used before? What achievements have been made in terms of goals? We should have a full understanding. When you fully understand these situations, you should target your guidance representative. For any subordinate medical representative, you can follow the following process, communicate with them through observation, listening and diagnosis, decide what measures to take next, and finally follow up. Having said that, I remembered that three years ago, Zhong Sha of my team served as a training specialist. One of her main duties is to visit medical representatives in two regions. She is good at summing up the work of each visit. In her work report, she mentioned many times that doctors think that the visit of the regional manager will be more exclusive if it is only based on the results. After all, delegates are not sales machines, they know their own pressure. Many times, they want the regional manager to do more. However, regional managers are also under great pressure, and they are busy achieving their goals. All the topics are aimed at the sales results. The efforts of poetry are beyond poetry. Team management ignores the life and pressure of members, and the team loses cohesion.