1, single page: Leaflets are different from other traditional advertising media, which can select the target object in a targeted way and reduce waste. Leaflets directly advertise the pre-selected objects, and the advertising recipients tend to have a sense of superiority compared with other traditional media, making them pay more attention to the products independently.

2. Posters: Posters in modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life. Corporate poster: recognized by the corporate sector, he can use some employees' ideas to control and cause thinking.

Second, the design skills are different.

1, single page: the specifications of a leaflet are generally eight or sixteen, and the paper is generally 105g, 128g or 157g coated paper, with double-sided color printing. Supermarkets take the form of leaflets as the main means of periodic promotion, such as drinks, heatstroke prevention products and air conditioners in summer and hot pot, cooked food and cold-proof products in winter.

2, posters: composition skills, in addition to the use of color contrast skills need to learn, but also need to consider several contrast relationships. For example, the comparison of the thickness of composition skills, the distance of composition skills, the density of composition skills, the dynamic and static comparison of composition skills, and the comparison of Chinese and western composition skills. Comparison of ancient and modern composition techniques.

Extended data:

Features of a single page:

1, the content is free, and the form is informal, which is conducive to catching consumers' attention at the first time.

2. Information feedback is timely and direct, which is conducive to two-way communication between buyers and sellers.

Advertisers can adjust their advertising activities according to the changes of the market.

4, get rid of the control of middlemen, both buyers and sellers are happy.

5. The effect of single-page advertising is objective and measurable, and advertisers can redistribute advertising fees and adjust advertising plans according to this effect.