Brief introduction of digital media technology specialty in Shanghai Zhongqiao Vocational and Technical University
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Professional features: this major is the first batch of higher vocational undergraduate majors in the school, and it is also the first batch of higher vocational undergraduate majors in the school. The Opinions on Promoting the High-quality Development of Digital Culture Industry issued by the Ministry of Culture and Tourism in 2023 pointed out that digital media is an important direction of the new generation of information technology, and there is a huge talent gap in the industry. This major is based on the National Digital Media Technology Industrialization Base (Shanghai), with the new media in the digital Internet era, VR virtual reality technology, digital film and television animation, high-precision 3D printing technology, mobile phone APP interface and interactive technology as the core, facing the digital all-media era, and has the comprehensive ability of information dissemination theory, digital media application technology and management. This major has 1 Shanghai-level excellent courses,1more professional training rooms on campus, and 18 off-campus practice bases. With nearly 30 enterprises such as Wisdom Tree, Tmall, Baidu, Iflytek, Lenovo, etc., we have established good school-enterprise cooperation relations, and carried out in-depth integration of production and education and collaborative education.
Training objectives: this major cultivates all-round development of morality, intelligence, physique, aesthetics and labor, has good humanistic quality, artistic accomplishment and aesthetic ability, adapts to the development of digital age and information society, has a broader vision and good communication skills, grasps the basic knowledge, basic theories and methods of digital content creation and production, and the research and application of related software and hardware tools, and can carry out technical application and development, production, dissemination, operation or management in related fields of media and cultural industries.
Main courses: film and television special effects editing, photography, VR virtual reality, Unity3D, 3DsMAX, Maya and other three-dimensional animation production, graphic design PS and AI, mobile phone UI interactive design, interactive digital media design, mobile application development, etc.
Vocational skill certificate: the design of curriculum system is closely linked with a number of vocational skill certificates, mainly including 1+X vocational skill grade certificate and human society application ability certificate. Including new media marketing, self-media operation, multimedia production, advertising design, e-commerce, virtual reality application development, digital creative modeling, digital media interaction design, game art design, interface design and so on. Among them, digital creative modeling and game art design were successfully approved as test sites.
Employment orientation: After graduation, students can engage in graphic image processing, multimedia production, video editing and synthesis, web page design and production, animation production, indoor and outdoor renderings design, virtual reality production and other industries in government and enterprises, networks, film and television, advertising and publishing. Specific work includes: computer office technician, graphic designer, animator, web designer, indoor and outdoor renderings designer, etc. Professional extension development positions also include: film and television editor, virtual reality producer, special effects synthesizer, column packer, three-dimensional animation designer, etc.
Introduction of Shanghai Zhongqiao Vocational and Technical University: Digital Media Technology has been announced. For more information about the upgrade in Shanghai, please pay attention to the upgrade page in Shanghai.
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