1, platform procurement type
The front end is sold through WeChat group and applet. After that, the company concentrated on purchasing in the market through summary, and the sales volume was fixed. Finally, the captain informed the user to pick it up.
This is the most initial and lightest mode, which basically requires no investment, so it is also the best choice for many novices or small-scale players. There is no need to open a store or stock, and the self-lifting method also saves the logistics link of the last mile, which reduces the terminal distribution cost and only needs to focus on online operation and maintenance.
In this mode, from the purchasing side, the platform needs to pay attention to how to ensure the consistency of product quality; From the operational point of view, how to improve the loyalty of the head of the delegation is the most important.
2. Store layout type
This model is slightly heavier than the former, and the corresponding cost will increase. However, in this mode, the supply chain will be supplemented and improved, and the "integration of stores and warehouses" will be realized. Stores are both retail nodes and storage points.
At the same time, stores can also drain online small programs from offline, and online community group buying business will also bring customers and traffic to offline stores, thus realizing online and offline two-way diversion, opening up development space and effectively enhancing brand awareness.
Koala is based on convenience store selection, prosperity and optimization, and adopts one-meter fresh life and natural fresh distribution based on community fruit points.
3. Self-built storage type
This is a "heavyweight" model. In this mode, more attention is paid to the construction of back-end supply chain, which is costly. But the advantages are also obvious: product quality can be effectively guaranteed; User brand recognition is high.
This mode is generally the late choice of players who enter the market and gain a foothold. Once the system is built, it can bring great advantages and run efficiently and stably.
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4. The community takes the community (such as mother group and community group) as the unit to recruit the person in charge, and the person in charge organizes the group purchase demand of core categories such as fresh food online. Users complete the group purchase in the WeChat group through the group purchase order applet, and the group purchase company is responsible for solving the supply chain and unified distribution.
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Matters needing attention
1, good quality and low price
It can be said that under the premise of maintaining the quality of goods, achieving lower prices is a compulsory course for group buying. For community group buying, it is necessary to do a good job in supply chain management, and at the same time use anti-season vegetables and imported fruits for differentiated marketing to maintain the price advantage.
Step 2 have a good experience
A poor shopping experience may push users to competitors. In order to ensure a good customer experience, it is necessary to ensure that there are no problems in every link. In addition to the back-end supply chain, the front-end community group purchase applet must also have the functions of management background, LBS positioning, order printing, marketing plug-ins and so on. The team leader is the most critical link, and the team leader's professional ability and service awareness can be guaranteed through training.
3. Warm and human.
Different from traditional group buying, the main crowd of community group fighting is the neighbors of the same community. In the "Thousand Regiments War", only by maintaining warmth and human touch can we maintain our competitiveness, avoid the collective defection of the head and users, and at the same time safeguard existing users, realize the initiative of old customers to attract new customers, and achieve sustained and healthy development.