Through investigation, the regional development strategy is put forward for the reference of sales department, after-sales service department and other business departments to develop products (or services) market. Responsible for the market expansion of 4S shopping malls.

Extended data:

Some 4S stores may be clearly planned, and the marketing department and sales department are clearly divided. The marketing department has very subdivided work, such as marketing director, marketing manager, market research, market planning and so on. , and even public relations personnel. At this time, the sales director of the sales department is the general with troops, and the marketing department acts as the intelligence of the strategist.

Of course, no matter how to distinguish, market and sales are inseparable and interdependent, and both are indispensable. The marketing department is a strategic supporter to convey the general order of 4S stores. It is not only a link between the preceding and the following, but also a quartermaster, providing the firepower needed by the sales department, and the sales department is the executor of the order.

If a 4S shop only has the sales function, its new car sales may be out of the market. Without a long-term sales strategy, you can call anywhere; The brand of 4S stores cannot be established, and the regional market may not develop well. Although it will gain short-term benefits, it is definitely not desirable in the long run. Similarly, the marketing department cannot exist without sales.

References:

Marketing Department _ Baidu Encyclopedia