1. Different service quality: the service quality at the counter is good. The sales staff of the counter will receive professional training to understand the characteristics of the brand and how to use the products, which can provide better consultation and service for customers. However, Sephora may have more salespeople and the service quality will be uneven.
2. Different store area: Sephora's store area is relatively small, and the number and types of goods displayed will be correspondingly less, while the display area of counters will be larger, and usually more goods and brands will be displayed.