From individual activities and group behaviors to modern tourism, tourism has become a social lifestyle involving tourism resources, tourism facilities, tourism services and tourism activities. Tourism includes six elements: accommodation, food, transportation, shopping and entertainment. There are many types such as leisure, investigation, study tour and business, which are related to politics, economy, culture and science. As far as aesthetics is concerned, it is a comprehensive aesthetic practice of natural beauty, artistic beauty and social beauty. Therefore, from the humanistic point of view, tourism has diversified cultural significance. Combining emotion, reason and knowledge, this paper discusses the cultural significance of tourism from the aspects of tourism and human nature of loving beauty, human civilization, talent growth, spiritual needs and physical and mental health.

First, the nature of traveling and loving beauty.

Man cannot live without nature. People depend on nature to survive and develop. In addition to demanding animals and plants, air, sunshine, water and other indispensable substances from nature, they often get spiritual food for aesthetic enjoyment from natural beauty. Marx made an incisive exposition on this. He said: "The more common man is than animals, the more common the range of inorganic nature he lives on. In the field of cognition, plants, animals, minerals, air, light, etc. constitute a part of human consciousness, sometimes as objects of natural science and sometimes as objects of art, which constitute the inorganic nature of human spirit, that is, spiritual food. "

Nature, as a material material, only gives people living conditions, while as spiritual food, it sublimates the beauty of life, gives people "extreme audio-visual entertainment", takes pleasure in enjoying physical and mental beauty, and obtains emotional excitement that shakes temperament and produces artistic inspiration. It is as beautiful as the melody of music, the image of painting and the artistic conception of poetry, giving people endless aesthetic feeling. This is the advanced spiritual enjoyment that distinguishes people from animals and primitive people. Therefore, it is a noble activity for human beings to know and enjoy beauty to go to nature for aesthetic travel. Nature and social history are two major environments for human survival and activities. In social environment, there are truth, goodness and beauty, as well as falsehood, ugliness and ugliness. There are joys in social work, as well as sorrows and troubles. The natural environment (except the disasters that should be avoided) as the aesthetic object, with its pure, simple and colorful beauty, gives people infinite happiness and makes people get the harmony of life. In this regard, Engels was deeply touched. He said: "Nature is magnificent. In order to break away from the historical movement and have a rest, I always rush to nature with love. " (To George William Lamprov, see the Complete Works of Marx and Engels, Volume 39, page 63) This shows that the combination of relaxation and rest is the need for human life to be influenced by the beauty of nature, and it is also an important way for human brain to obtain mental health care and harmonious movement of life.

Appreciate the beauty of nature and gain great appeal of beauty. It can cultivate temperament, purify the soul, make people forget their troubles, get rid of other thoughts, and reach a pure and free spiritual realm. Engels had a real experience and thought-provoking insight in this respect: "You grab the cable of the bow mast and look at the waves washed away by the keel. They splash white foam and fly far above your head. Look at the green sea in the distance. The waves are rough and never stop. Sunlight reflects from countless flashing mirrors to your limit, and the green sea water blends with the blue mirror-like sky and the golden sun into wonderful colors, so all your worries and memories about the enemies in the world and their intrigues will disappear, and you will melt into the proud consciousness of the infinite freedom spirit. " (See "Landscape" (Marx and Sigmund on Art, Volume IV, p. 393) Indeed, the beautiful image, spirit and style created by nature can make people open-minded, noble in character, pure in mind and cultivate beautiful sentiments. Fan Zhongyan wrote "Spring is quiet" and "relaxed and happy, forgetting all the insults", and Liu Yuxi wrote "A crane in a clear sky, quoting poems to Bixiao", all of which are evidence of the touching nature of the beautiful scenery. Therefore, to enjoy beauty in nature is a great pleasure to beautify the soul and inspire artistic inspiration.

The love of beauty is human nature, especially the love of natural beauty. Lu Xun said: "Work at sunrise, rest at sunset, and Yao grass is a flower. If it is not an idiot, I will understand and be moved. " This reflects the objective fact that everyone loves natural beauty. Marx and Engels also gave a vivid description of human's love for beauty: "In the embrace of nature, the shackles of the bourgeoisie were lifted, and Mary Flower was free to reveal her inherent nature, so she revealed such a vigorous life, such a rich feeling, such an ecstasy of nature ..." ("Holy Family", see Volume 2 of the Complete Works of Marx and Engels, No.2/kloc. Because natural beauty is not only the objectivity of natural objects, but also the subjective feeling of aestheticians and the objectification of human essential strength. It can be seen that the human nature of loving beauty is in harmony with natural beauty, which is the essence of the pleasing effect of natural beauty.

The so-called nature of loving beauty is the nature formed by human long-term aesthetic practice. Marx's famous thesis "labor creates beauty" also contains the meaning of aesthetic ability of labor creation. He said: people's five senses can feel beauty, such as ears can appreciate music and eyes can feel formal beauty, which is the result of long-term environmental beauty. People's love for beauty is gradually formed and developed from generation to generation. Therefore, we should go to nature more, activate the nature of loving beauty inherited from us, and at the same time, while obtaining spiritual food selflessly given by natural beauty, further improve human aesthetic ability and sublimate the value of life. May people run to nature with open feet, embrace natural beauty, improve the cultural quality of appreciating beauty, reshape people's cultural image, and thus promote the great cause of creating beauty.

Second, tourism and human civilization.

What is tourism? Yu Guangyuan, a famous economist, said: "Tourism is a short-term special lifestyle of residents in modern society. This lifestyle is characterized by remoteness, amateurism and enjoyment. " This kind of "enjoyment" is mainly the aesthetic enjoyment in tourism. With the improvement of civilization, people have leisure time and consumption expenditure to satisfy this spiritual enjoyment, so tourism activities flourish and the number of tourists increases sharply. Tourism is a modern way of life that obtains spiritual pleasure from economic consumption.

The function of tourism is various, but it is mainly a highly civilized aesthetic enjoyment. Ye Lang, an aesthete, said: "Tourism is essentially an aesthetic activity. Without aesthetics, what about tourism? Tourism involves all fields of aesthetics and all forms of aesthetics. Tourism activities are aesthetic activities. " Indeed, tourism involves rich contents of natural beauty, artistic beauty and life beauty. It takes tourist scenery as the core, covering beautiful natural scenery such as mountains and rivers, flowers and trees, insects, fish, clouds, the sun and the moon, human landscapes such as pavilions, temples and pagodas, modern architecture, literature and art such as sculptures, paintings, poems and couplets, folk customs, markets, buildings and other social features ... and gaining aesthetic feeling in many aspects. Traveling is still enjoying life in eating, living, traveling, shopping and entertainment, which is really a comprehensive aesthetic enjoyment.

Tourism and human civilization promote each other and develop together. The prosperity of tourism is the result of the development of modern civilization in the past century. With the rapid development of economy, tourism is booming. On the contrary, the development of tourism has greatly promoted the economic development. Because the three elements of tourism-the development and construction of tourism resources, the modernization of tourism facilities and the scientific and efficient management of tourism will inevitably lead to the coordinated development of various economic departments and cultural industries and produce comprehensive effects. In order to make the six elements of tourism develop harmoniously, and form a three-dimensional structure of tourism culture-material level, system level and spiritual and cultural level, it will inevitably affect many aspects of material civilization and spiritual civilization and produce an overall effect. Therefore, China put forward the policy of "tourism promotes social development and prosperity", and many tourist cities put forward the slogan of promoting the development of the whole industry with tourism as the leading factor. It can be seen that tourism is a social activity that accompanies the development of modern civilization and promotes the construction of modern civilization.

Modern tourism is of positive significance to improve the modern consciousness of the whole nation. Whether in improving national quality or personal survival value, it has deep-seated significance of broadening horizons, emancipating the mind and cultivating culture. Tourism is conducive to reform and opening up, promoting economic and trade development, singing economic and trade dramas with tourism, promoting backward areas in the mainland to broaden their horizons in developed coastal areas, using tourism resources to get rid of poverty and get rich, advocating moderate consumption and speeding up capital turnover, and promoting tourism by the government. People's awareness of doing tourism and participating in tourism has increased, and tourism is no longer regarded as idleness. The concept of commodity economy and cultural consumption has been blown to the hearts of people in backward areas by the wind of tourism. The sense of imprisonment that is difficult to break through in other aspects has been broken through the channels of tourism. Concept renewal and literature brought about by the craze of traveling abroad

The potential role of spiritual awakening is immeasurable. A large number of foreign tourists come to China, and a large number of overseas Chinese and compatriots from Hong Kong, Macao and Taiwan travel back to the mainland, bringing fresh nutrition to overseas economy and culture. This domestic and international circulation formed by tourism has an elastic function in expanding new economic concepts and absorbing modern cultural consciousness, which undoubtedly plays a catalytic role in deepening reform and opening up.

Tourism is an effective way to carry forward national culture and build spiritual civilization with national characteristics. Tourism landscape contains rich national culture. The structural forms, construction techniques, patterns and carvings of various ancient buildings all reflect the cultural connotation with national characteristics. Cultural relics and historic sites directly show history and culture. As a mobile tourism resource, tourism literature such as folk customs, poems, myths and legends bears the national character, psychology, spirit and ethics. Watching these tourist aesthetic objects will naturally be influenced by national modernization and cultivate national spirit and patriotic feelings. This is a deep soil for building modern spiritual civilization. Hua Sha, a Hong Kong writer, wrote in the book "Mother and Daughter Roaming in China": "I want to follow in the footsteps of my ancestors and savor the splendid culture of 5,000 years. I want to recognize the Golden Dragon and the ancient East with the birthmarks of my children and grandchildren. " It can be seen that the tourist landscape that reflects the history and culture and condenses the spiritual character and wisdom of the ancestors will give people ideological enlightenment, spiritual inspiration and cultural and artistic nutrition.