1998, Niu Gensheng, vice president of Yili, was suddenly swept out of the house by Zheng Junhuai, president of Yili. Prior to this, Niu Gensheng was in charge of national production and operation, and his performance has been particularly outstanding. Niu Gensheng started from scratch, and through the hardships and repression of his old club Yili, he fought his way out in heavy encirclement and suppression. Six years later, Mengniu surpassed Yili in sales and market share to become the first in China. More dramatically, six years later, Zheng Junhuai was jailed for ill-gotten gains, but Niu Gensheng became famous for squandering 10 billion dollars! It's thirty years in Hedong, thirty years in Hexi! Feng shui turns, ice and fire are two days! This kind of thing, whether at home or abroad, is very rare! There are too many secrets behind the legend. Why did Zheng Junhuai turn against Niu Gensheng who helped him 16? Why did Niu Gensheng create Mengniu out of thin air in just six years? For six years, Niu Gensheng and Mengniu kept their mouths shut about the outside world. On the night of April 7th, 2005, our reporter Chen Bin had a long talk with Niu Gensheng at their homes in Hohhot, Inner Mongolia and Niu Gensheng, Linger County. Niu Gensheng told the truth and finally uncovered the secrets of Niu Gensheng and Mengniu. In order to make a comeback in Liangshan, this magazine disclosed exclusively that Niu Gensheng had submitted his resignation to Zheng Junhuai three times and Zheng Junhuai had persuaded him twice. When submitting his resignation at the board meeting for the third time, Zheng Junhuai said: I didn't mean to! Niu Gensheng said: Then I take back this resignation! When Niu Gensheng reached for his resignation, Zheng Junhuai quickly held it tightly. Zheng Junhuai: Yili has him without me, with me without him! 1998 in the first half of the year, Niu Gensheng, as the vice president of production and operation of Yili, suddenly felt something was wrong. He works in Yili 16, but recently he feels a little uncomfortable in the use of resources, that is, he has mobilized a small amount of funds, but many departments are constrained. At its most extreme, Niu Gensheng had to ask for approval to buy a broom. In a sense, Niu Gensheng was the first hero of Yili in that year, and more than 80% of Yili's turnover came from various business divisions headed by Niu Lao. In addition to performance, Niu Gensheng's prestige among Yili employees is not worse than that of Zheng Junhuai. People's belief in Niu Gensheng comes from his way of being a man and his personality charm: an ordinary worker was seriously ill, and Niu Gensheng donated 6,543,800 yuan for the first time; At one time, the commuter driver had something to do, and Niu Gensheng did it for him. A new worker doesn't know Niu Gensheng and keeps praising Niu Gensheng to others: the new fat driver has a good attitude and can stop wherever he wants; Because of his outstanding performance, he won a sum of money and bought a good car. Niu Gensheng folded into four vans and distributed them to his immediate subordinates; Niu Gensheng basically distributed the annual salary of 1 more than ten thousand to his employees. Niu Gensheng found Zheng Junhuai to reflect the problem. For the first time, he felt the strangeness and distrust in the eyes of his eldest brother. Niu Gensheng seems to understand something. If it's just prestige and good performance, it won't make Zheng Junhuai finally turn against Niu Gensheng. After many interviews, the reporter finally got the truth from several old employees who knew both Yili and Mengniu. The fuse of Zheng Junhuai's decision to break with Niu Gensheng lies in the difference of enterprise development strategy. When the reporter mentioned this matter, Niu Gensheng had no objection to it. Zheng Junhuai's strategic thought is to strive for progress in stability, while Niu Gensheng's strategic thought is to make bold progress and make use of all available means and resources to make Yili grow supernormal. But Zheng Junhuai is worried that if Yili develops according to Niu Gensheng's strategic thought, he will lose control of Yili, which is absolutely not allowed to happen. At this time, Zheng Junhuai has made up his mind to let Niu Gensheng out. When Niu Gensheng realized this, it was difficult for him to display his ambition in Yili. Niu Gensheng submitted his resignation to Zheng Junhuai three times. The first time and the second time, Zheng Junhuai said something to keep her: I didn't mean to, you misunderstood! Niu Gensheng had to withdraw his resignation. But Niu Gensheng found that his environment has not changed, but is getting worse. Niu Gensheng submitted his resignation for the third time at a board meeting in Yili. Niu Gensheng put his resignation in front of Zheng Junhuai and put it on the table for the first time. Niu Gensheng said to him, Brother Zheng, if you want me to leave, I will resign now, at least not because of the development of my personal influence. Zheng Junhuai looked a little ugly, but he still said, I didn't mean to! Niu Gensheng took it and said: Then I take back this resignation! When Niu Gensheng reached for his resignation, Zheng Junhuai quickly pressed his resignation tightly with his hand and said to Niu Gensheng, Please leave us alone for a while, and we will discuss it before making a decision! As soon as Niu Gensheng left, Zheng Junhuai, who was seldom excited at ordinary times, suddenly said with tears to the people present: Yili has him without me, and I have him without him! After the meeting, Zheng Junhuai talked to Niu Gensheng and told Niu Gensheng: Don't you want to resign? Then I'll relieve you of your duties. We take a transitional approach. The company arranges for you to go to university for further study, but there are two conditions: first, you must leave Hohhot, 500 kilometers away; Second, the study time should not be less than two years. After staying in Yili for 16 years, your performance is very good and your employees love you very much. You suddenly left the company for no reason, neither resisting nor shouting. Can you really accept this reality at that time? The reporter asked. Niu Gensheng frowned and said with emotion, I was very uncomfortable. I have been very uncomfortable three or two times in my life, and this is one of them, almost to the point of death. Reflection: Niu Gensheng, who was exiled to Peking University and was in the same boat with Yili through thick and thin 16, shuttled between classrooms on a broken bicycle all day. When Niu Lao sat in the classroom, all the students sitting next to him were about 18 years old. Niu Lao was 40 years old. I don't know whether this is glorious or shameful. When you arrive at Peking University, people ask you what you do. It doesn't look harmonious to sit with some little girls and boys all day. Fortunately, I have a diploma from the Chinese Academy of Social Sciences. I was engaged in teacher training at that time, so I called myself a visiting scholar. Visiting scholars are not good. Niu Gensheng must first resolve his inner grievances and pains before he can settle down and blend into the unfamiliar campus environment. Fortunately, I can overcome it. There are many sadder things in my history. When I was 18 and 19 years old, I was arrested by the public security bureau for fighting in society because of loyalty and righteousness, and I was put in a detention center for three months and two months of administrative detention. Fortunately, I was not sentenced. Later, the leaders of the Hohhot Political and Legal Committee visited Mengniu, and I knew one third of them. They trained and educated me in those years. Niu Gensheng ha ha laugh.