Create a brand and create a precedent for organic agriculture.
The company's predecessor was snakehead paozi organic farm, and its founder was Guan Fengzhong, then director of snakehead paozi village committee. During the period of 1998, Guan Fengzhong first planted 40 mu of organic rice (then green food) in the contracted paddy fields of his family and immediate family. Although the yield per unit area after autumn is lower than that of ordinary rice, the quality of rice is obviously improved and the price is twice as high as that of ordinary rice, which is a great encouragement to the farmers in the village. From 65438 to 0999, the experimental demonstration area of organic rice in the whole village (transition period) was expanded to 900 mu. In 2000, the village committee put up the brand of "demonstration farm with black fish soaked in organic rice". In 2002, 2,000 mu of rice, 800 mu of aquatic products, 1000 mu of Chinese herbal medicine and 2,800 sheep passed the certification of Nanjing Guo Huan Organic Certification Center of the State Environmental Protection Administration, becoming the second organic rice certification in China and the first in Inner Mongolia Autonomous Region. In that year, the average income of 2,000 mu of organic rice was more than 400 yuan per mu than that of ordinary rice, and the average income of farmers involved in planting was 6,000 yuan. The farm also achieved good economic benefits.
In 2003, the company was incorporated and organic agriculture entered a stage of rapid development. By the end of 2005, the company had established five bases (organic rice planting base, organic aquaculture base, organic Chinese herbal medicine planting base, organic courtyard economic base and organic sand industry development base), two processing plants (organic rice processing plant and organic fertilizer processing plant) and two farms (organic seed farm and organic livestock and poultry farm) to develop organic agriculture in the eastern rice planting area of Wengqi and adjacent Aohan Banner and Nai. The certified area of organic rice has reached 12000 mu, and organic rice, organic rice seeds, organic cattle, sheep, chicken, fish, fresh mushrooms and seabuckthorn fruits have also been officially certified by the "China Green" Organic Certification Center of the Ministry of Agriculture.
Build a base and do a good job in the first workshop of production
The company adopts the industrialized management mode of "enterprise+base+farmer" to develop organic agriculture. As a base, it is the first workshop of organic food production, and as a farmer, it is a worker of organic food production. In order to strengthen the safety production management of organic agriculture and ensure the quality of organic food, the company has taken a series of powerful safeguard measures.
The first is to promote the standardized production of organic agriculture (food). In the production process, the national standards and technical specifications of organic agriculture promulgated by the Ministry of Agriculture are strictly implemented, specifically to achieve "six unifications", that is, unified seed production, unified seedling transplanting, unified impurity removal and purification, unified fertilizer use, unified harvesting and threshing, and unified processing and sales. For example, rice seeds are uniformly provided by the company, and organic fertilizers are also uniformly allocated by the company, and the expenses are deducted when buying rice after autumn. Harvesting and threshing in autumn should be unified in the land designated by the company, and it is not allowed to be stored at home after threshing, and so on. Unified technical specifications have promoted farmers to organize production according to standardization.
The second is to establish and improve the quality and safety supervision system. In the production process, the company has established perfect management systems, such as farmers' "farming records", video materials of the company, reward system for reporting and punishment measures. If someone uses chemical fertilizer or herbicide, the whistleblower will be rewarded, and the violator will stop using the plot for 3 years and pay a certain fine according to the number of acres and output.
The third is to solve the fertilizer problem. The company has established a unified organic fertilizer factory, which produces 5000 tons of organic fertilizer every year. The company also adopted the method of raising organic livestock and poultry separately, which guaranteed the capital and increased the value, and provided 4 sheep for 470 households and 20,000 chickens for 800 households, mainly for returning farmland and manure to develop organic agriculture.
Fourth, do a good job in the ecological environment construction of the base. Over the past few years, the company has raised funds to cover an area of 6,543.8+0,000 mu, afforest 5,000 mu, sow grass by air 5,000 mu, repair the water surface of the pond 2,000 mu and repair the main canal 2,000 meters, thus realizing the ecological environment of the organic agricultural production base with "green mountains and green waters and fresh air".
The fifth is to hire experts to strengthen technical guidance. The company employs retired rice breeding experts from Jilin Academy of Agricultural Sciences as technical consultants, who are specifically responsible for the company's organic rice breeding and planting. Hire the technical consultant of Chengde Huazhen Biological Engineering Co., Ltd. to take the apprentice to the company to develop organic biological bacterial fertilizer. With the help of technicians from the agricultural department of Onniute Banner, the scientific and technological knowledge of organic agriculture was trained and on-site technical guidance was given, which greatly improved the scientific and technological level of growers.
Expand the market and build a golden bridge for farmers to get rich.
Organic food is inexpensive and suitable for some consumer groups. Product sales is a key issue. The company has played the role of a leading enterprise, linking farmers to do a good job in production at one end and selling products to all parts of the country at the other end, building a bridge between farmers and markets.
The first is to establish sales branches and offices. Shanghai snakehead and bubble organic rice sales companies have been established one after another, and three offices have been set up in Beijing, Shenyang and Chongqing. Through branches and offices, the "Huankang" brand organic rice soaked in snakehead has been sold to Beijing, Shenyang, Chongqing, Tianjin, Nanjing, Wenzhou, Jinan, Tai 'an and other places.
The second is mainly group buying and promotion. In recent years, with the help of relevant departments, "Huankang" brand organic rice has successively entered the activity centers of retired cadres in the State Council, the National Development and Reform Commission, the Ministry of Finance and other units, and the number of group buying units has reached 26, and the annual sales of rice through group buying is 6,543.8+0.4 thousand Jin.
The third is to find ways to squeeze into large supermarkets. The organic rice produced by the company has successively squeezed into Beijing Yichu Lotus Supermarket (a chain store in Thailand) and Chongqing Xinglong Department Store (the largest supermarket in Chongqing). Through the sales of large supermarkets, the company's popularity has been gradually improved.
Wengniute Banner Black Fish Paozi Organic Agriculture and Animal Husbandry Development Company promotes farmers to develop organic agriculture by building brands, bases and expanding markets. Up to now, the company's organic agriculture and animal husbandry has driven farmers 1000 people, with an average annual income of more than 4,000 yuan and social benefits of more than 4 million yuan.
At present, agricultural products on the market are competing for organic cards, and organic agriculture has become a hot spot invisibly. In response to this phenomenon, Zhang Qifa, an academician of China Academy of Sciences, said here recently that it is impossible for China to implement organic agriculture on a large scale. It is not advisable for organic agriculture to become hot blindly, and dishonest behavior should be prevented.
Academician of the Chinese Academy of Sciences said at a recent agricultural forum that organic agricultural products, as a high-grade agricultural product, have very strict requirements in production, and only green and ecological production methods are allowed, and agricultural production materials such as chemical fertilizers and chemical pesticides are not allowed, and there are also high standards for soil quality. Such a high threshold determines that organic agriculture can only be carried out on a small scale and in a small quantity to meet the needs of a few high-end consumers.
Zhang Qifa said that it is definitely impossible to implement organic agriculture on a large scale in China. It is difficult to do it in large quantities. He gave an example of biological pesticides. In organic agricultural production, chemical pesticides are not allowed, and biological pesticides are allowed. However, biological pesticides have limited effect and strong specificity. Generally speaking, a drug can only kill one kind of insect. For agricultural engineering like rice, there will be more than one kind of pests in a production cycle. Kill a bug with a biological insecticide. When the bug reappears, we must find a medicine. The production process is very complicated and the cost is very high.
The academician of the Chinese Academy of Sciences called on domestic farmers to pay more attention to the problem of most people eating, and the main force should always aim at the needs of mainstream consumer groups to ensure that most people's agricultural products are of high quality, safe and moderate prices. He said that if the requirements are strict, the high cost of organic agricultural products is doomed to its high price, and its market share cannot be very high. If the market is hyped by organic brands, then there will be dishonest behavior. In some parts of China, organic agricultural production bases actually use chemical pesticides.