How do novices do a good job from the media? Now the media industry is a relatively fashionable industry, so many people like to choose media to develop their own careers. However, since the media industry is developing rapidly, we need to be vigilant at all times. Let me share how a novice can do a good job from the media.
How do novices do well from the media 1 1, and which platform do novices choose?
Headlines, headlines are done before you make a hundred. When these two platforms are on the road, you can do both media platforms.
2. How do novices register their accounts?
Prepare your mobile phone number and ID card, go directly to the browser to search which platform you want to register, and register step by step.
3. How to spend the novice period of the platform?
White house, penguin and big fish all have novices. During the novice period, it is enough to keep sending original articles. If it is dry goods, it is easy to turn positive. Penguins and big fish can send videos, which will make it easier to turn positive.
4. How to write articles from the media?
This is the general process of choosing a theme-finding the material-quoting the article frame-editing the article-drawing-publishing, and the production process of atlas and short video is similar.
5. What points should be paid attention to when creating content?
First, choose the right topic
Pay more attention to real-time information, peers, and see that peers have high-quality topics, you can directly take the topic and re-edit the article. Push to the target user, chat with the target user, and understand the user's problems. The user problem is the best topic. In the order of topic selection, hot topics take precedence, topical topics take precedence, which most pokes users' psychology and timeliness takes precedence.
B, the title should be taken well.
The title should be selected, the number of words should be more than 20 words, and the three-paragraph title should be used, and the keyword information should be clear and prominent. Again. If you don't know the topic when you are a novice, go and see the explosive articles of your peers. Starting from imitation and reference, if we want to focus on explosive articles, we should write them easily, saving time and trouble. If not, you can also edit the article with easy writing. Its title college contains many popular titles, which can make you focus on titles, and there are many examples of different types of titles to let you know more about titles. You can also directly enter the keywords of the article and let the platform help you match the formula.
C, pay attention to guide users.
At the beginning, you should pay attention to telling users the key information of the article. At the end of each paragraph in the middle of the text, you can set some guiding words to let users follow your ideas. At the end, you can set guiding words to guide users to comment or pay attention to you.
D, control the layout of the article
The number of words in the article should be controlled at 800~ 1000. Don't write too long, with pictures. Generally, 3 to 5 pictures are more appropriate.
E, pay attention to the article keyword layout.
If the article has a label that you particularly want to step on, you should pay attention to optimizing the keywords of the article and mention more effective keywords.
Keep continuous output, stabilize account weight, and stabilize recommendation volume.
G, in the process of article recommendation, we should maintain the article data in time, and reply in time if there is any news, so as to get more recommendations.
6, from the media profit model
A, through renting advertising space, headline self-operated advertising, and external expansion links, Sohu's advertising space is ok.
B. through e-commerce and self-media scouring.
C. paying community
D, multi-platform operation
Because the profit model has been discussed in detail in the last article, I won't say it here. If you need to know, go to the homepage.
How do novices do a good job in the start and preparation stage of media 2?
The first thing a new self-media should do is not to send content, but to understand the rules of the platform first, and know which content can be sent and which is prohibited by platform commands. Only by understanding the rules of the platform will you not violate the rules. For example, some white people blindly post articles after registering their accounts, and even insert advertisements directly into the content. For example, it is illegal for some people to publish some vulgar content in order to attract users' attention.
Be sure to collect more information and learn more. Prepare a mobile phone number, ID card, QQ number, micro signal and email number, and take photos with your ID card. You can start to register when you are ready, and then choose your own position.
Second, positioning.
Since the media is content-oriented, you should know what you are suitable for and what you can do. Choosing and positioning should be based on interest. To put it simply, to be self-media is to choose your own fields and long-term goals of making money.
So, how do you know which market segment we are suitable for? Ask yourself three questions and basically know which segment you are suitable for.
1 What are you good at?
Each of us will always have something we are good at, which can be used at work. For example, PPT is very good, so I can share PPT-related things in my life. For example, I am good at cooking, so I can share cooking.
2. What do you do every day
Everyone has their own work and life, and there will definitely be some repetitive things to do. For example, if I do Taobao customer service, can I share some experience in doing Taobao customer service? For example, I take selfies very well. Can you share some experiences of taking selfies?
What are you interested in?
As the saying goes, interest is the best teacher. If you have a special interest, you can do this subdivision. For example, I am interested in travel. Can I share things related to travel, such as travel notes, and do things I am interested in while making money? Is it a particularly happy thing?
Choosing the right field is the right field compared with the field that one is good at. If you want to make money from the media, you must continue to output content. Only by constantly exporting content can we make money. So the field you are good at is suitable for you, and you can output content for a long time.
Third, the content direction
Many people will be confused about the direction of positioning. In fact, whether you are doing short videos or articles from the media, you need a clear positioning, because only a clear positioning and precise layout can attract accurate fans very accurately, and you will know what your fans are like.
The article must include these points: originality, hot spots, authenticity, bright spots, number of words, smooth article and attractive title.
Novice Xiaobai has taken an important step from the media, choosing the content direction according to the field he is good at, that is, defining his own goals. For example, if you choose the entertainment field, you must continuously publish entertainment content. Only in this way can you create high-quality content and users will like your articles.
We should stick to our own point of view, and long-term publishing of content will form our own style and highlight our own characteristics. Content style, style is unique to oneself, for example, humorous style can drive readers' feelings better. Isn't there a saying from the media that content is king? If you have good content and good quality, more people will like it and more people will like it and forward it.
Fourth, the title and content routines.
Whether you are a veteran or a newcomer, the first task of making money from the media is that what you do must be seen by more people.
So the title determines the opening rate of the content, and the title should be connected with the content. Another routine is to come up with the headline of the explosion.
Learn to choose topics skillfully.
Fifth, learn to rub hot spots.
If you want to get more traffic, you must learn to be accurate about the fifth "hot spot" of ge. Rubbing hot spots is a skill that everyone from the media must learn. Learning to rub hot spots not only solves the problem of traffic, but also solves the problem of topic selection.
Therefore, to be a qualified self-media person, we should always pay attention to the dynamics and the current hot spots. Doing self-media itself is to let more people see you, what is popular now, what users like best, and where there are hot spots, you can take a proper look.
How do novices do a good job from the media? 1. Why do they do it from the media?
Often many people start to create from the media, with no purpose, no requirements and no plans. Others say that they join the media because they can make a lot of money, and the result is often nothing. Generally speaking, friends who just started writing from the media will have three kinds of mentality:
1, it's nothing. Since the media asked him why he did this, he instantly petrified because he didn't think about it or had no reason.
2, fun, there are also many small partners who are playing and want to try new things.
3. Brand building. Self-media is the fastest and cheapest way to build a personal brand, and it is also the most effective way to make money.
If you do it from the media with the first two mentalities, it will definitely not last long. If you are the third mentality to do self-media, then look down.
Second, in what form?
Many people establish their personal brands by registering self-media accounts, exporting high-quality content on self-media platforms, establishing matrix multi-platform distribution, and constantly expanding their influence. In what form should media writers output content? It can be roughly divided into three types:
1, Article 2, Video 3, Audio
Since media authors mostly present content in the form of articles, capable authors can choose a variety of forms to create. If you want to stand out from many self-media works, you need to constantly learn new forms of content creation.
Third, do you have to pay for learning?
Many friends find it difficult to write a composition, and it is even more difficult to write an article. I've only seen videos on TV, but I haven't actually done them. Audio looks simple, but it also needs material accumulation.
In fact, there are many online tutorials to teach writing and video editing. If you have enough time and strong learning ability, self-study is also a good choice.
However, training courses are often more systematic, which can make novices take fewer detours and do a good job from the media faster.
Just like when we were young, students with strong learning ability can get good grades through their own efforts, and students with poor learning ability can succeed through training courses.
Fourth, what effect is achieved?
Many people have never thought about what kind of effect they want to achieve from the media, or without a goal, it is easy to lose themselves.
When we were at school, teachers and parents always let us enter a good university, and university is our goal at school. Being self-media naturally needs a goal, in fact, it is to have a plan for your life.
For example, you just want to learn skills and master video writing and editing techniques. For example, you become a writer just to be famous and create value with knowledge. For example, you just want to build a personal brand, expand your influence and exchange traffic for money.
Five, maintain a stable update
For beginners, the more self-media platforms, the better. Only in this way can your content spread to a wider range and be seen by more people.
But also need to maintain a stable update frequency, it is best to update the content every day. In other words, we need a stable appearance time from the media platform. Only by constantly appearing in the user's sight and constantly refreshing the impression in the user's mind will the user remember us faster.
If you update every day this week, don't update next week, and don't appear in users' sight for a long time, users will soon forget your existence.