Your question is ambiguous. Do you want to run advertising alliance by yourself, or do you want to earn advertising fees because your website has traffic?

If it is the former, give priority to advertiser resources. After all, you can transfer the order to other alliances. As for traffic, it can only be accumulated slowly through time (if it is not to deduct money to earn a few dollars).

If it is the latter, you should consider the quality of the alliance.

First of all, go to the alliance evaluation website to see how the prices and evaluations of these alliances are: advertising alliance evaluation

I estimate that the subject should be a newcomer in this field, so the subject can first consider the reliability of a advertising alliance from the following points:

1, settlement period and settlement amount

2. Is the settlement on time?

3. Is the communication smooth?

4. Evaluation of evaluation websites (you can go to several evaluation websites for comparison)

5. The alliance must be recorded.