Fresh food is the favorite of modern people. Opening a cookie shop has the advantages of low investment, simple operation and small area, which is very suitable for small-scale operators. The following is the product and service introduction of my cake business plan, for reference only. Let's have a look.
Cake Business Plan 1 Product and Service Introduction Project Introduction:
The DIY cake shop project is nothing new. I want to run a cake shop that provides raw materials, tools and venues and professionally guides customers to DIY.
Here, the vast number of consumers (mainly students) can make DIY cakes themselves, and they can make a hotel-class cake, a unique love cake, DIY cakes, chocolates, biscuits, jelly puddings, cookies, pies, egg tarts, puffs and so on without any foundation of West Point. But the main product is cake DIY, and at the same time we still have to sell finished products and customized products. Here, consumers can get together with friends, have fun with their parents, share in teams and learn from individuals. They can put aside all their troubles and devote themselves to the infinite fun of DIY.
I named the store "Happy DIY Cake Shop", hoping that every customer who comes here will have a good mood and make delicious cakes happily.
Reasons for choosing this project:
Nowadays, young people are very creative, everyone is curious about new things, and most of our friends after 1980s and 1990s lack the ability to do things independently. We can provide a platform for everyone to do things, and we can also make everyone feel spiritually satisfied!
Project location selection:
Choose in densely populated areas, residential areas and bustling commercial areas of universities such as Beijing Haidian University. Because there are many universities and residential business districts with a fixed customer base, college students and white-collar workers have high consumption power, love novelty and practicality, prefer small shops with their own characteristics, love comparison and love enjoyment. Moreover, students have strong communication skills with young customers, and couples will prefer to patronize.
Environmental analysis:
(A) Analysis of the external environment
1. The competition is not fierce, and the development space is large.
2. Universities, business districts and other places have a fixed customer base, and their spending power is relatively high.
3. The store is fresh and unique, and the price can be accepted by many trustworthy word of mouth. It is easy to attract consumers from all walks of life, facing a wide range of people, and is not affected by the off-season.
(B) internal environment analysis
Provide warm environment, integrated atmosphere, complete equipment, safe and hygienic materials, professional teachers and guaranteed services.
Project prospect analysis:
With its unique entrepreneurial style, fresh and unique taste and reliable price, DIY cake shop is easy to attract consumers from all walks of life. "DIY cake shop" is the gold industry in 2 1 century. In recent years, the West Point industry has shown unprecedented enthusiasm and development momentum in China, with broad development prospects and huge development space. With the improvement of people's living standard and consumption level, West Point is attracting more and more consumers with its unique charm. People who celebrate their birthdays with exquisite big cakes bring warm blessings and elegant taste.
From online surveys and field visits, we can see that there are no or few professional and comprehensive DIY dessert houses in the market at present, mostly because the products are single and the service is not systematic, but even so, their business is still very good. Moreover, it is the market development period for college students and young people, and the shopping habits of young people, our excellent prices and good quality are inevitable requirements. The market and consumption power around the school have been greatly improved, and the consumption mode made by the mind is the new favorite of the market.
Project risk analysis and countermeasures;
(1) External risks:
1. The influence of the state on the production, sales, inspection and advertising policies of the food industry.
2. Existing competitors in the market, as well as sneaky competitors, should join in, making the competition more intense.
3. The technology is low, and there is a risk of being replaced by the advanced technology of other cake shops.
4. Raw material supply risks of upstream suppliers.
5. Bank loans or other financial risks.
(2) Internal risks:
1. The product production standards are not uniform and the equipment is not complete.
2. Uncertainty of market adaptability and adjustment ability.
3. The safety of cake raw materials and ingredients.
4. Whether the price and service can meet the development needs of the company.
5. Other issues in the company's business decision.
(3) Coping strategies:
1. Familiar with relevant laws and regulations of food industry.
2. Strict company product inspection procedures to ensure food quality and safety.
3. Recruit and train technicians who can make cakes and operate advanced equipment.
4. Be good at managing upstream suppliers to ensure the timely supply of raw materials.
5. Establish a reasonable information feedback mechanism, keep abreast of the latest market trends, and formulate business strategies in time to adapt to market changes.
6. In a certain period of time, investigate the customer's reaction and improve the company's business in time.
Marketing strategy:
(A) product strategy
Provide comfortable venues and complete materials and equipment, with special guidance. Customers can choose different materials to make cakes according to their own needs. It is extraordinary to make cakes for your relatives, lovers, children, friends, yourself and yourself and show your creative talents. You can also make chocolate, biscuits, jelly pudding, biscuits, pies, egg tart puffs and so on. At the same time, we still have to sell finished products and fixed products. Customers can make unique cakes according to their own tastes, needs and hobbies. We also deal in coffee and other drinks. If customers want to taste freshly baked cakes, they can stay in our cake shop for consumption. There are comfortable tables and chairs in our shop for customers to relax. Customers can taste our coffee and other drinks while tasting the cake. Through the combination of cake and coffee, we can not only meet the taste needs of customers, but also taste our coffee and other drinks. Through the combination of cake and coffee, it can not only meet the taste needs of customers, but also enhance their taste, thus attracting more consumers.
(B) the price strategy
Price is a sensitive factor in the economic environment. The influence of market price on competitiveness should not be underestimated. Customers have limited purchasing power and are very sensitive to price. Basically, the price must be acceptable to the public. If we want to adjust the price, we must improve the service quality at the same time. Customers' DIY cakes will be priced within 60-200 yuan according to their size, and other DIY products will be priced appropriately. The price of finished products in the store is similar to that of other pastry shops.
The breakdown charging method is general cake basic materials, with the lowest charge of 50 yuan, and the price can be adjusted according to the size of the cake. Including the required materials, customer's own ingredients (weighing), self-processing, commodity processing equipment, apron and method guidance, packaging, our shop provides one-stop service. All the expenses are included in the materials, but disposable hats and gloves and aprons are extra.
On Valentine's Day, Christmas, Chinese Valentine's Day and other special festivals, we can make appropriate adjustments according to the market environment, mainly by launching various activities to attract customers.
Promotion strategy
With the implementation of the membership card system, customers can become permanent members only by paying a certain amount. With the membership card, they can enjoy discounts when spending in our store, and they can also receive small gifts when launching activities in the store. Non-members can get exquisite small gifts if they spend a certain amount at one time.
(4) Advertising and publicity
1. Distribute leaflets near the school.
put up posters
3. Contact the TV station to promote DIY promotions.
4. Cooperation with Guangdong Radio Station
Distribution strategy
1. Telephone order. (mainly for white-collar workers with busy lives)
2. Order online. Our main target consumer groups pursue and guide fashion, have a strong sense of health, and the computer penetration rate reaches 99%. Online ordering is a convenient and fashionable sales method. Customers can find relevant samples about our store by logging in to our website, and they can leave messages online. )
Introduction of products and services of Cake Business Plan 2 I. Executive Summary
With the development and progress of society and the continuous improvement of living standards, the requirements for life are also constantly improving. Western food/baking industries in major cities in China have also developed and occupied a place, and the market development space is unprecedented. This western food culture, which has lasted for thousands of years, landed in China market with lightning speed.
We should first open a shop that can make cakes in different ways, which can be called DIY cake shop. Of course, there are many different ideas. Attractively, our cake shop lets customers tell what their cakes are like, and then our cake maker will finish them.
I think this practice is rare in cake shops at present, which is our highlight. Of course, we also have a goal, that is, we can treat cakes as works of art, collect them and use fudge as materials. This kind of cake is on sale at present. In order to leave a good memory, I think many cake shops want to use this concept to make cakes.
We will do our best to help those people. Of course, we have a diligent and powerful team. From planning to publicity to sales. They actually do it, do the customer's questionnaire and then do it according to their requirements. Therefore, we call on people in the industry to take a long-term view and jump out of the fierce price war and fight with the same door; Come out from the homogenization of products and marketing, look to the future, and start the real standardization development action from now on-to create a strong brand enterprise that truly belongs to itself and has unique characteristics.
1, the company's mission is: "Delicious and healthy, providing you with new vitality every day.
2. The development theme of the company is quality, service, health and speed, and modern management is promoted in an all-round way.
3. The company adheres to the tenet of "scientific management, variety innovation, brand quality and customer satisfaction".
Basic marketing objectives
The sales target in the first year is expected to reach 2 million yuan, and the basic financial goal is that we are confident to break even in the second quarter of the second year, including the investment in advertising and public relations.
Second, the project introduction
The cake shop we founded, the main product is fondant cake. The fondant cake originated from the British art cake, and now it is a favorite way for Americans to decorate cakes! Soft candy has excellent ductility, which can create various shapes and perfectly display fine features. The artistry of modeling is unparalleled, which fully embodies the perfect combination of personality and art and has become the mainstream of cake decoration today! With its luxurious, exquisite and unique fashion elements, fudge cake is not only used for wedding banquets, but also widely used for anniversaries, birthdays, celebrations and even gifts between friends!
The fondant cake can make flowers, animals, cartoons and other things more stereoscopic on the cake. More successfully, we can imitate the real thing, make a cake tarot card, a series of cake dolls, cake flower baskets and so on, which can give people a unique visual feeling that shines at the moment.
Our shop has adopted a novel marketing method. First of all, the decoration of our store: we think the pastoral decoration design is the most suitable. The fresh and green pastoral dress has a lingering charm of quietness in the noisy city, which is not only suitable for the whole cake, but also conforms to the current fashion concept. There are swing seats made of vines and flowers in the store for customers to rest and enjoy cakes, and light music is played to relax customers.
When customers spend a certain amount, we can attract customers by giving away vouchers, and at the same time we can apply for VIP cards. VIP cards in our store can enjoy discounts and monthly gifts.
When making a cake, customers can describe their ideas to us and make a unique cake that belongs to you through composition discussion and other procedures. For example, we can make pictures of customers on cakes.
In terms of service, we also strive for perfection, smiling at customers and improving service.
I think the new concept of cake, our understanding of the current popular elements, our understanding of most young people in the post-90 s society, and our fearless enthusiasm for rushing forward are our advantages, which will enable us to better seize the opportunity to rush forward.
At the same time, the production of fondant cake is a new popular technology in the United States, and the domestic market is blank and huge. What has been opened is that the cake craze is very popular. This is the biggest advantage of our competitive market, and it has a good foundation for the operation, management and training of imported food for many years. The most suitable investment for us is less investment, short cycle, no pressure on funds and quick results, which can make us better working capital and be more conducive to our entrepreneurship.
Third, the market analysis
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1. 1. Market situation of cake baking industry
The baking industry in China has developed rapidly. According to industry statistics, in 2009, the sales of China baking industry reached 654.38+07 billion, with an overall growth rate of 40%, which developed rapidly and achieved high benefits. In recent years, the demand for cakes and pastries is also growing steadily, and the market prospect of the whole baking industry is clear, which was once favored by investors.
1.2. Industry environment
The growth rate of China's baking industry is as high as 14%, among which some small enterprises have been eliminated, and the elimination rate is 10%-20%.
1.3. Market composition
There are four categories in the baking market: cakes, cakes, bread and its subsidiary dairy products. Among them, bread is the largest product, followed by cake and cake. Because dairy products are auxiliary materials of baking products, their share in baking industry is relatively small, and such products are common in various food stores.
Bread and cake can be used as staple food and have a large market share; Cake is mainly a product needed for festivals, and its share will be smaller than bread.
2. Analysis of competitive environment
There are many large-scale western-style bakeries in Ningbo, besides those mentioned by Angle kiss, there are also some relatively large-scale western-style bakeries such as Yuanzu, Lvzi, Bread Xinyu, Xinmeixin and 85℃, which will compete with Angle kiss in the same industry. However, because there is no overlap in business areas, according to the distribution of various bakeries in Ningbo, Bread Newspeak and Xinmeixin are the two most important ones in Angle kiss. Next, analyze three competitors: Breadtalk, Xinmeixin and Yuanzu.
Breadtalk and Angle kiss have many similarities, and many products cover each other. Compared with Medley, Breadtalk entered Zhuhai earlier, gained higher brand awareness and cultivated a group of loyal customers. At the same time, Breadtalk also has some products that Angle kiss doesn't have, such as mashed potatoes, Macao specialties, especially Breadtalk's signature product, milk fragrant tablets, which are deeply rooted in the hearts of Beijing Normal University and even Ningbo people. However, Breadtalk also has some shortcomings, such as slow product upgrading, many products have been available from the beginning, and the basic taste has not changed much now, and the price is cheaper than that of Angle kiss, which may make more customers choose Breadtalk with similar taste. Thirdly, the geographical location of Breadtalk is not as good as that of Anglkiss, which is even more inconvenient for some students and office workers who want to buy breakfast. Many people go to Caidiexuan to buy bread more for food reserves.
Introduction to the products and services of the cake business plan 3 I. Summary of the plan
With the development of economy, people's requirements for spiritual and material culture are getting higher and higher, but now the improvement of urban life quality, the acceleration of life rhythm and the rapid infiltration of diversified cultures force many traditional industries to face the stage of inheritance and innovation, and also let consumers pursue higher and better spiritual and material enjoyment. However, analyzing today's society, the theme that people pursue is nothing more than green, health and fashion. Throughout today's society, people pay more and more attention to diet, and three meals a day are more and more diverse, especially breakfast, which is simpler but not simpler. Fierce competition is inevitable, and "irritability" and "depression" have become common words; At the same time, today's children lack opportunities for practice; In addition, the psychology of "seeking differences" occupies an indispensable position among the public, especially young students. Making a unique cake, candy and other foods has an unusual hands-on process, which has great potential among petty bourgeoisie, children and students! Therefore, in order to alleviate the pressure of fierce competition, give children a self-help condition and give young people a unique enjoyment, our "DIY food chain store" came into being. Considering the shortage of funds for our college students, we decided to build an industry from small to large, start with a simple "DIY cake shop", launch our own brand, gradually expand our own industry and form a one-stop DIY food chain.
Second, the enterprise introduction
1, project name: DIY cake shop -DIY food chain store
2. Project objective: to build a city typhoon shelter and lead the young fashion!
3. Project declaration: My cake, my youth!
4. Store name:
I cake-DIY baking
note:
5. Store theme song:
Tiantian-Jay Chou
Main lyrics: I savor what you said about loving me.
It will be played in the store for a certain time every day.
6, propaganda slogan:
My cake, my baby!
Note: youth has two meanings. On the one hand, it is the embodiment of our positioning for young people. On the other hand, Young is homophonic with "sample", that is, DIY makes its own cakes and has its own look!
7. Store trademark:
Note: The candle on the top is a variant of the letter "I", and the circle on the left is a cake and the letter "C". Together with the "ake" at the back, it means "cake", and together with candles, it is the name of our cake shop!
8. Store address:
Choose a place near the school, near the young people's gathering area and with convenient transportation. (Because the main target of this project is young people, everyone will follow the principle of simplicity first, and the school will choose many schools nearby, because its students are constantly updated, which can ensure the durability of tourists. ). Three options:
& lt 1 & gt； Street shops near Guanhu City, Dezhou City are for rent.
Property information: near the main street, there are water supply and drainage and power supply. Consumers are mainly young people, with a large flow of people and strong spending power. Our shop is suitable for catering and other industries.
& lt3>, Debai Restaurant Wangpu for rent.
Girls are much more dependent on cakes than boys, so our cake shop will add more girl elements to attract more customers.
& lt2>, the purpose of the cake:
The types of cakes on the market can basically meet the needs of the public. Although it will have a certain impact on DIY cake, on the other hand, it can also directly learn from the existing experience and models in the market.
& lt4>, DIY attitude
Boys are more rational than girls, girls pay attention to romantic feelings, and boys are more practical. So we will focus on girls and develop our industry.
& lt6> cake price:
People still make cakes mainly for entertainment. A cake that is too big is not suitable for people to make. So we initially set it as 12 inch/piece, which can be adjusted between 10-20 inch according to different situations.
& lt8> The shape of the cake:
Health and safety and material storage are the most concerned issues for everyone. Therefore, under the premise of issuing hygiene licenses, we will increase disinfection equipment and update materials in time to ensure the freshness of materials.
& lt 10 >, production environment
People still like elegant environment, so we will give priority to Jing Ya's comfortable style among different styles.
& lt 1 1 & gt； Partner making cakes:
Most couples come to the store. Therefore, we should create a warm and romantic atmosphere to attract more couples to our store.
& lt 12 >, DIY cake shop frequency:
Timeliness determines the importance of our address selection. So we choose to be near the school, because new students join the school every year, so we can say that our students are endless.
& lt 13 >, publicity channel:
Most students chose "friend recommendation". Therefore, it is essential to pay attention to repeat customers. By creating a good atmosphere and establishing a system of recommending friends' discounts, our DIY cake shop will definitely catch fire!
2. Network survey:
The coverage of the network is relatively large, and people from all walks of life can be found here to determine our object orientation (note: in order to expand the coverage of voting, we adopt the method of multi-channel and multi-person voting, and now only a part is screened, and the statistical table is all the overall data. )
& lt 1 & gt； Pay attention to the gender of the population
Young people are our main targets, mainly college students and primary and secondary school students.
& lt3> Followers' wish: Our DIY cake shop is still very promising.
Frequency of<5>'s visits to DIY cake shops: Just like the questionnaire survey, only by firmly grasping students, can there be a steady stream of customers.
3. Potential customer forecast:
Through our investigation and study for more than a month, we made a questionnaire survey, published an online poll, visited many DIY businesses, and summarized many advantages.
First of all, everyone's attitude towards DIY is still very friendly. The data shows that more than 80% people choose to come, especially the younger generation, hoping to have their own unique things. Therefore, if we grasp people's psychology, there will be good results.
Secondly, girls like cakes more than boys. And most of those who can't choose are boys, but they will also choose to come with their girlfriends, so as long as we can satisfy girls, why worry about not having students?
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